Description

Spot the opportunity: when a market fails to deliver for 30 years, can you build the solution?

In this episode of Indie Board Session, we tackle the real challenges of building a bootstrapped SaaS in the enterprise space, navigating cloud marketplaces, and expanding internationally with limited resources.

Joining me:

Rob McLaughlin (Founder & CEO, Audiences)

Patrick Riley (Principal, Cloud Go-to-Market, tackle.io)

In this episode, we unpack:
✅ Why 30 years of traditional SaaS has "fundamentally failed" marketers
✅ How to navigate cloud marketplaces as a bootstrapped startup
✅ The strategic approach to US expansion for UK-based founders

Rob also shares his founder-to-product journey and how he transformed consulting expertise into a specialized SaaS solution that's helping major advertisers activate first-party data across the entire media ecosystem.

🎧 If you're building a cloud-native app, considering marketplace strategies, or navigating privacy concerns, don't miss this one!

Listen now to discover why Rob believes consulting is the perfect “training wheels” for software and how it shaped Audiences' success.

🔥 Thinking about selling your SaaS? Consider Noosa Labs! Check out our website or drop me a DM on LinkedIn.

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