What happens when your SaaS is scaling fast, but your business lives and dies by someone else’s rules?

In this episode of Indie Board Session, we share the behind-the-scenes story of WAMessages, a SaaS we grew 5x in just a few months… and then lost overnight.

I'm joined by Noosa Labs’ General Manager, Javier André, who was with me from day one of our first acquisition. Together, we rebuilt, redesigned, and scaled a scrappy product into something real—with hundreds of new users every day and paying customers across the globe.

But one email from a tech giant changed everything. WAMessages shut down in an instant, reminding us how fragile success can be when you build on top of someone else’s platform.

In this episode, we dive into:

✅ The emotional rollercoaster of rapid SaaS growth—and sudden failure
✅ What it takes to redesign and scale a fragile product
✅ How platform risk can destroy a business overnight
✅ The hard lessons we learned about compliance and the risks of “the grey zone”
✅ Real talk on how indie founders can protect themselves

If you’re building on APIs, browser extensions, or any third-party ecosystem, don’t miss this cautionary tale. Listen now to learn how to spot risks before it’s too late—and set your SaaS up for long-term resilience.

🔥 Thinking about selling your SaaS? Consider Noosa Labs! Check out our website or drop me a DM on LinkedIn.

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