Ep #21 - Set Up A Product-led Growth Strategy To Scale Internationally | International Corner

Description

€3 millions of ARR. A 20-people team. Global expansion from day 1. Bootstrapped.

I had the pleasure to host Sunny Paris , CEO of NoCrm sharing his secret recipe of how NoCRM used product led-growth to sell internationally.

His best advice on the topic:

Don’t listen to advice and ask yourself if product-led growth is the right strategy for you?
Have a message that is aligned from outside the app to the inside of the app
Check you onboarding process constantly and perfect it

On top of thesse pieces of advice on product led growth, you can expect to hear about:

acquisition channels they have used to scale in several markets
choices they have made (or not) to prioritize their product roadmap to fit needs of diverse markets
How they started global from day 1

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Therefore, I decided to create this podcast to centralize all the knowledge from experts from all over the world. I'm doing this as a side-project, I have nothing to sell, just doing it out of passion for the topic. And if I can help you become better at selling internationally, then my objective is complete ;)

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

€3 millions of ARR. A 20-people team. Global expansion from day 1. Bootstrapped.

I had the pleasure to host Sunny Paris , CEO of NoCrm sharing his secret recipe of how NoCRM used product led-growth to sell internationally.

His best advice on the topic:

Don’t listen to advice and ask yourself if product-led growth is the right strategy for you?
Have a message that is aligned from outside the app to the inside of the app
Check you onboarding process constantly and perfect it

On top of thesse pieces of advice on product led growth, you can expect to hear about:

acquisition channels they have used to scale in several markets
choices they have made (or not) to prioritize their product roadmap to fit needs of diverse markets
How they started global from day 1

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

€3 millions of ARR. A 20-people team. Global expansion from day 1. Bootstrapped.

I had the pleasure to host Sunny Paris , CEO of NoCrm sharing his secret recipe of how NoCRM used product led-growth to sell internationally.

His best advice on the topic:

Don’t listen to advice and ask yourself if product-led growth is the right strategy for you?
Have a message that is aligned from outside the app to the inside of the app
Check you onboarding process constantly and perfect it

On top of thesse pieces of advice on product led growth, you can expect to hear about:

acquisition channels they have used to scale in several markets
choices they have made (or not) to prioritize their product roadmap to fit needs of diverse markets
How they started global from day 1

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

€3 millions of ARR. A 20-people team. Global expansion from day 1. Bootstrapped.

I had the pleasure to host Sunny Paris , CEO of NoCrm sharing his secret recipe of how NoCRM used product led-growth to sell internationally.

His best advice on the topic:

Don’t listen to advice and ask yourself if product-led growth is the right strategy for you?
Have a message that is aligned from outside the app to the inside of the app
Check you onboarding process constantly and perfect it

On top of thesse pieces of advice on product led growth, you can expect to hear about:

acquisition channels they have used to scale in several markets
choices they have made (or not) to prioritize their product roadmap to fit needs of diverse markets
How they started global from day 1

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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