€3 millions of ARR. A 20-people team. Global expansion from day 1. Bootstrapped.
I had the pleasure to host Sunny Paris , CEO of NoCrm sharing his secret recipe of how NoCRM used product led-growth to sell internationally.
His best advice on the topic:
- Don’t listen to advice and ask yourself if product-led growth is the right strategy for you?
- Have a message that is aligned from outside the app to the inside of the app
- Check you onboarding process constantly and perfect it
On top of thesse pieces of advice on product led growth, you can expect to hear about:
- acquisition channels they have used to scale in several markets
- choices they have made (or not) to prioritize their product roadmap to fit needs of diverse markets
- How they started global from day 1