Have you heard of global unicorns such as Atlassian or Canva? They are both Australian companies. This country, far away from the Americas and the EMEA region, rarely comes to mind first when it comes to global expansion.
Yet… It holds a fantastic potential for Wanna-be global players.
With the right strategic approach, Australia can be key to succeed in the Anglo Saxon world such as the UK or the US.
Leo Denes, CEO & founder of Australiance, has been helping international startups to successfully launch and scale in Australia for years and he shares with us Why Unicorns Conquer This Market To Become Global Players.
- The reasons why Australia is a land for global Unicorns
- Cultural differences impacting the setup and hiring practices
- Aircall success story of scaling their business in Australia.