There is no one-size fits all process to build your sales strategy to go international.

Yet, there is a methodology that has been used by companies of all sizes. From Enterprise ones such as Linkedin to startups and scaleups, they used this framework to successfully plan their expansion and keep track of their progress.

Amine Slim, VP Sales at At Scale and ex Head of Regional Sales at Linkedin used it while working at Linkedin. He helps now scaleups he works with to go international thanks to this methodology.

5 steps : 

• Step 1: Define your goals
• Step 2: Define where you want to expand
• Step 3: What does success look like?
• Step 4: Define the required capabilities
• Step 5: Build your roadmap and anticipate needed resources 

#englishepisode

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