In this episode of the KLIMB Podcast, we sit down with Hugues-Yo, a marketing leader who has worked with iconic brands like The North Face, Vans, Geox, Oakley, and Canada Goose.

From retail marketing to brand transformation, Hugues shares two decades of experience leading global teams and helping companies shift from wholesale to D2C. He explains how to build authentic retail experiences, why creativity and speed define modern marketing, and how AI is changing the way we work.

Now working as a fractional CMO, Hugues helps challenger brands grow faster by combining strategy, creativity, and execution.

A sharp and inspiring conversation about leadership, transformation, and the future of marketing.

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