In this episode of the KLIMB Podcast, we sit down with Joe Montefusco, Brand Design Lead at Zapier (ex-Mailchimp), to explore what it really takes to build a lasting, scalable brand system.

From his early days designing for small agencies to leading brand identity work at Mailchimp and Zapier, Joe shares how great brands are built — not just designed. We talk about creative leadership, the value of long-term brand thinking, the challenges of rebranding global companies, and how AI is reshaping the way design teams work.

A thoughtful conversation about the intersection of craft, strategy, and creative culture — and why taking risks is the only way to build a brand that lasts.

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