Bernardo Lemgruber is Head of Content & Creative at Pigment, the planning platform powering better decisions at scale for companies like Klarna, Figma, and Airtable. In this episode, Bernardo shares how he built content and brand teams inside high-growth B2B companies—and why creativity, trust, and emotional connection are just as critical in enterprise. We discuss how to scale storytelling with AI, why B2B brands should borrow from B2C, and what it means to build content that doesn’t just serve SEO, but humans. We also talk about what’s changing in content workflows, how to express trust through design, and how to find balance when you’re a new parent leading brand at a scale-up. A sharp, honest, and thoughtful conversation on modern B2B brand building.

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