Round is certainly beautiful. Or, as we say in French, plus c’est rond plus c’est bon. But how does the doughnut really work ? At ChangeNOW, the C3D had the opportunity to meet Erinch Sahan, from the Doughnut Economics Action Lab, where he was invited, with Kate Raworth, to talk about a doughnut-shaped vision of the economy. 

1:30 introduction – Presentation of Erinch Sahan, his experience in the world of business and NGOs, to become a true specialist of Doughnut Design for Business, currently working with 22 partner organisations and over 300 businesses. 

5:10 – Focus on the book - Kate Raworth’s Doughnut Economics. Seven Ways to Think Like a 21st Century Economist. About the genesis, from the history of economics to the deconstruction of some previous outdated theories. And the importance of drawing the theory - “with a pen, you can draw the world”. From the arrow to concentric circular economy and regenerative and distributive network system by design.

09:30 -  “To replace a theory by an other, it’s not enough to make the old theory redundant and that above all you have to create a new theory that will be chosen” says Kate Raworth. How can the doughnut get more attractive so it replaces the old models? Can the image be strong enough?

10:25 – An overview of the 7 principles that constitute the theory 

14:15 - Most of organisations, business is currently made “outside” of the doughnut. What does it take for corporations to adapt their models to fit into that safe and just space? How does it translate in real life? 

20:00 – Can people - everyone within the company - raise their voice and make system?  

23:20 - Business models: Let’s talk about deep design. 

28:50 – The do & don’t of the doughnut… Like:  “Don't overdo the sugar” or an other one : “Don't use the ideas to promote ‘a new kind of capitalism’”. Like green growth etc... And the do? Which ones are the main trigger?

32:25 – Can we talk about growth? What is beyond growth? How to measure what matters?

37:15 – What does growth agnostic mean for companies? The economic straight jacket that holds every company… 

38:40 - an example from India - Mathew John, Managing Director, Last Forest. A very inspiring, independently from their activity, in the process and the way he uses the network. And: How to address the scale-up question.

40:45 -  Patent, open source, and other learnings, one of them being: You need to be close to your impact. Is the scale, the size a problem?

42:25 - About resistance: “Denial is not just a river in Egypt”. How can we recognise the value of work? Even the invisible one? How can it be made visible so the doughnut is invisible? Role of other leverage in society.

45:00 - What are the nudge? Heart? Guts? Ethics? Purpose companies? B Corp? The young people? Can all this be strong enough? The “3 horizons” to look towards… and forward?

49:15 - How can someone change the world from her or his chair, at work? 

50:10 - You have inspired us. Can you inspire us even more?  https://doughnuteconomics.org/about-doughnut-economics
The purpose economy : https://purposeeconomy.com/

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