This episode is part of One to One le Live, the French hundred percent digital day, in collaboration with BFM Business and which replaces the 2020 edition of the One to One Retail ecommerce Monaco event. Event which, unfortunately, could not be held this year due to Covid.
On this occasion, I have the pleasure to welcome an influential personality of the digital world, Ian Rogers, CDO of the LVMH group.
Ex CEO of Beats Music and ex Senior Director of Apple Music, since 2015 Ian has been leading the di-gi-ta-li-za-tion of the world's number 1 of luxury brands.
Like all other sectors, luxury must meet the challenges imposed by the COVID. Because the stores can not be opened in the same conditions than in the past, the experiential approach of the retail is impacted.
So, it is therefore a chance to be able to discuss with Ian our 3 main topics of predilection :
First : - In the age of the Covid, who is the consumer, what are their purchasing behavior, how is the luxury market developing?
Then : - E-commerce and retail are adapting, what are the challenges and market outlook for the brands of the LVMH group?
And finally we discuss the way in which luxury advertisers can speak, what types of relationships brands can (must?) maintain with their customers. In other words, how should clienteling be managed today?
Enjoy your listening ;-)