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FASHION : She Resets The Kooples and Honors the Elicha Brothers - Marie Schott cover
FASHION : She Resets The Kooples and Honors the Elicha Brothers - Marie Schott cover
Luxury Leadership Talks by Michaela Merk

FASHION : She Resets The Kooples and Honors the Elicha Brothers - Marie Schott

FASHION : She Resets The Kooples and Honors the Elicha Brothers - Marie Schott

1h12 |01/02/2023|

321

Play
undefined cover
undefined cover
FASHION : She Resets The Kooples and Honors the Elicha Brothers - Marie Schott cover
FASHION : She Resets The Kooples and Honors the Elicha Brothers - Marie Schott cover
Luxury Leadership Talks by Michaela Merk

FASHION : She Resets The Kooples and Honors the Elicha Brothers - Marie Schott

FASHION : She Resets The Kooples and Honors the Elicha Brothers - Marie Schott

1h12 |01/02/2023|

321

Play

Description

Enter the world of luxury with renowned expert Michaela, who engages in in-depth discussions with the leaders who shape this glamorous industry. 

In this fourth episode of Luxury Leadership Talks, she navigates the innovative universe of The Kooples with the brand's vibrant dynamo, Marie Schott. Discussing the evolution of The Kooples' unique identity, they delve into how rock culture influences the brand and the art of creating trend-driven collections without compromising timeless style. Marie shares her experience in harnessing the power of storytelling and the importance of fostering a young, engaged community. They explore the significance of the brand's commitment to sustainability, underlining the role these play in attracting conscious luxury consumers. 


This dialogue is more than just a voyage into the realm of luxury: it's a deep dive into brand curation in the age of social media, ethical fashion, and the power of cultural influences in shaping a luxury brand. You'll understand that luxury is not merely opulence but a conscious blend of authentic storytelling, commitment to ethical values, and catering to the progressive style needs of contemporary consumers.


Website: https://michaela-merk.com/ 

Instagram: https://www.instagram.com/michaelamerk/ 

LinkedIn: https://www.linkedin.com/in/michaelamerk/ 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Introduction

    00:00

  • How did you ascend to lead The Kooples?

    01:27

  • What lessons from your career with Etam, Undiz and The Kooples can you share?

    05:26

  • What are the differences you noticed between mass market and luxury?

    07:17

  • What is the narrative behind The Kooples' brand?

    10:13

  • How do you envision The Kooples' future?

    12:56

  • What attracts GenZ to The Kooples?

    15:47

  • What is The Kooples' icon?

    17:20

  • How do you cater to GenZ's evolving needs and trends?

    18:21

  • How is CSR reflected in your leadership and The Kooples' strategy?

    20:43

  • What makes the new The Kooples Flagship on the Champs-Elysées unique?

    26:37

  • How do you foster creativity within your teams?

    31:44

  • What is it like co-directing with Capucine Safyurtlu?

    33:06

  • How do you engage your teams in The Kooples' growth?

    35:31

  • How did you internally handle The Kooples' repositioning?

    38:40

  • What inspired The Kooples' rebranding?

    42:39

  • What is the process behind establishing a flagship on the Champs Elysées?

    45:51

  • What is digital's role in The Kooples' new strategy?

    47:33

  • What are the key aspects of the flagship's experience?

    50:05

  • What is a standout memory from your time at The Kooples?

    51:05

  • How would you describe your bond with The Kooples?

    53:00

  • What are success factors in the luxury fashion industry?

    55:56

  • How do you perceive the future of luxury?

    59:19

  • How did Anashaf originate?

    01:01:45

  • What distinguishes Anashaf?

    01:04:14

  • Where does Anashaf stand currently?

    01:06:21

  • How do you juggle your dual roles?

    01:07:25

  • How has Anashaf shaped your leadership at The Kooples?

    01:08:47

  • Conclusion

    01:10:16

Description

Enter the world of luxury with renowned expert Michaela, who engages in in-depth discussions with the leaders who shape this glamorous industry. 

In this fourth episode of Luxury Leadership Talks, she navigates the innovative universe of The Kooples with the brand's vibrant dynamo, Marie Schott. Discussing the evolution of The Kooples' unique identity, they delve into how rock culture influences the brand and the art of creating trend-driven collections without compromising timeless style. Marie shares her experience in harnessing the power of storytelling and the importance of fostering a young, engaged community. They explore the significance of the brand's commitment to sustainability, underlining the role these play in attracting conscious luxury consumers. 


This dialogue is more than just a voyage into the realm of luxury: it's a deep dive into brand curation in the age of social media, ethical fashion, and the power of cultural influences in shaping a luxury brand. You'll understand that luxury is not merely opulence but a conscious blend of authentic storytelling, commitment to ethical values, and catering to the progressive style needs of contemporary consumers.


Website: https://michaela-merk.com/ 

Instagram: https://www.instagram.com/michaelamerk/ 

LinkedIn: https://www.linkedin.com/in/michaelamerk/ 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Introduction

    00:00

  • How did you ascend to lead The Kooples?

    01:27

  • What lessons from your career with Etam, Undiz and The Kooples can you share?

    05:26

  • What are the differences you noticed between mass market and luxury?

    07:17

  • What is the narrative behind The Kooples' brand?

    10:13

  • How do you envision The Kooples' future?

    12:56

  • What attracts GenZ to The Kooples?

    15:47

  • What is The Kooples' icon?

    17:20

  • How do you cater to GenZ's evolving needs and trends?

    18:21

  • How is CSR reflected in your leadership and The Kooples' strategy?

    20:43

  • What makes the new The Kooples Flagship on the Champs-Elysées unique?

    26:37

  • How do you foster creativity within your teams?

    31:44

  • What is it like co-directing with Capucine Safyurtlu?

    33:06

  • How do you engage your teams in The Kooples' growth?

    35:31

  • How did you internally handle The Kooples' repositioning?

    38:40

  • What inspired The Kooples' rebranding?

    42:39

  • What is the process behind establishing a flagship on the Champs Elysées?

    45:51

  • What is digital's role in The Kooples' new strategy?

    47:33

  • What are the key aspects of the flagship's experience?

    50:05

  • What is a standout memory from your time at The Kooples?

    51:05

  • How would you describe your bond with The Kooples?

    53:00

  • What are success factors in the luxury fashion industry?

    55:56

  • How do you perceive the future of luxury?

    59:19

  • How did Anashaf originate?

    01:01:45

  • What distinguishes Anashaf?

    01:04:14

  • Where does Anashaf stand currently?

    01:06:21

  • How do you juggle your dual roles?

    01:07:25

  • How has Anashaf shaped your leadership at The Kooples?

    01:08:47

  • Conclusion

    01:10:16

Share

Embed

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Description

Enter the world of luxury with renowned expert Michaela, who engages in in-depth discussions with the leaders who shape this glamorous industry. 

In this fourth episode of Luxury Leadership Talks, she navigates the innovative universe of The Kooples with the brand's vibrant dynamo, Marie Schott. Discussing the evolution of The Kooples' unique identity, they delve into how rock culture influences the brand and the art of creating trend-driven collections without compromising timeless style. Marie shares her experience in harnessing the power of storytelling and the importance of fostering a young, engaged community. They explore the significance of the brand's commitment to sustainability, underlining the role these play in attracting conscious luxury consumers. 


This dialogue is more than just a voyage into the realm of luxury: it's a deep dive into brand curation in the age of social media, ethical fashion, and the power of cultural influences in shaping a luxury brand. You'll understand that luxury is not merely opulence but a conscious blend of authentic storytelling, commitment to ethical values, and catering to the progressive style needs of contemporary consumers.


Website: https://michaela-merk.com/ 

Instagram: https://www.instagram.com/michaelamerk/ 

LinkedIn: https://www.linkedin.com/in/michaelamerk/ 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Introduction

    00:00

  • How did you ascend to lead The Kooples?

    01:27

  • What lessons from your career with Etam, Undiz and The Kooples can you share?

    05:26

  • What are the differences you noticed between mass market and luxury?

    07:17

  • What is the narrative behind The Kooples' brand?

    10:13

  • How do you envision The Kooples' future?

    12:56

  • What attracts GenZ to The Kooples?

    15:47

  • What is The Kooples' icon?

    17:20

  • How do you cater to GenZ's evolving needs and trends?

    18:21

  • How is CSR reflected in your leadership and The Kooples' strategy?

    20:43

  • What makes the new The Kooples Flagship on the Champs-Elysées unique?

    26:37

  • How do you foster creativity within your teams?

    31:44

  • What is it like co-directing with Capucine Safyurtlu?

    33:06

  • How do you engage your teams in The Kooples' growth?

    35:31

  • How did you internally handle The Kooples' repositioning?

    38:40

  • What inspired The Kooples' rebranding?

    42:39

  • What is the process behind establishing a flagship on the Champs Elysées?

    45:51

  • What is digital's role in The Kooples' new strategy?

    47:33

  • What are the key aspects of the flagship's experience?

    50:05

  • What is a standout memory from your time at The Kooples?

    51:05

  • How would you describe your bond with The Kooples?

    53:00

  • What are success factors in the luxury fashion industry?

    55:56

  • How do you perceive the future of luxury?

    59:19

  • How did Anashaf originate?

    01:01:45

  • What distinguishes Anashaf?

    01:04:14

  • Where does Anashaf stand currently?

    01:06:21

  • How do you juggle your dual roles?

    01:07:25

  • How has Anashaf shaped your leadership at The Kooples?

    01:08:47

  • Conclusion

    01:10:16

Description

Enter the world of luxury with renowned expert Michaela, who engages in in-depth discussions with the leaders who shape this glamorous industry. 

In this fourth episode of Luxury Leadership Talks, she navigates the innovative universe of The Kooples with the brand's vibrant dynamo, Marie Schott. Discussing the evolution of The Kooples' unique identity, they delve into how rock culture influences the brand and the art of creating trend-driven collections without compromising timeless style. Marie shares her experience in harnessing the power of storytelling and the importance of fostering a young, engaged community. They explore the significance of the brand's commitment to sustainability, underlining the role these play in attracting conscious luxury consumers. 


This dialogue is more than just a voyage into the realm of luxury: it's a deep dive into brand curation in the age of social media, ethical fashion, and the power of cultural influences in shaping a luxury brand. You'll understand that luxury is not merely opulence but a conscious blend of authentic storytelling, commitment to ethical values, and catering to the progressive style needs of contemporary consumers.


Website: https://michaela-merk.com/ 

Instagram: https://www.instagram.com/michaelamerk/ 

LinkedIn: https://www.linkedin.com/in/michaelamerk/ 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Introduction

    00:00

  • How did you ascend to lead The Kooples?

    01:27

  • What lessons from your career with Etam, Undiz and The Kooples can you share?

    05:26

  • What are the differences you noticed between mass market and luxury?

    07:17

  • What is the narrative behind The Kooples' brand?

    10:13

  • How do you envision The Kooples' future?

    12:56

  • What attracts GenZ to The Kooples?

    15:47

  • What is The Kooples' icon?

    17:20

  • How do you cater to GenZ's evolving needs and trends?

    18:21

  • How is CSR reflected in your leadership and The Kooples' strategy?

    20:43

  • What makes the new The Kooples Flagship on the Champs-Elysées unique?

    26:37

  • How do you foster creativity within your teams?

    31:44

  • What is it like co-directing with Capucine Safyurtlu?

    33:06

  • How do you engage your teams in The Kooples' growth?

    35:31

  • How did you internally handle The Kooples' repositioning?

    38:40

  • What inspired The Kooples' rebranding?

    42:39

  • What is the process behind establishing a flagship on the Champs Elysées?

    45:51

  • What is digital's role in The Kooples' new strategy?

    47:33

  • What are the key aspects of the flagship's experience?

    50:05

  • What is a standout memory from your time at The Kooples?

    51:05

  • How would you describe your bond with The Kooples?

    53:00

  • What are success factors in the luxury fashion industry?

    55:56

  • How do you perceive the future of luxury?

    59:19

  • How did Anashaf originate?

    01:01:45

  • What distinguishes Anashaf?

    01:04:14

  • Where does Anashaf stand currently?

    01:06:21

  • How do you juggle your dual roles?

    01:07:25

  • How has Anashaf shaped your leadership at The Kooples?

    01:08:47

  • Conclusion

    01:10:16

Share

Embed

You may also like