Description

It's not every day that you get to record a podcast episode with a LinkedIn Top Voice to talk about LinkedIn marketing strategies! And we were not disappointed by this great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts. In this episode, we wanted to talk about measurement and how CMOs can show their successes with LinkedIn to their CFO or CEO. We discussed synergies with other platforms, the state of digital marketing, ROI and reporting, best practices and of course ended with the new Conversion API. Joshua explained how CAPI not only helps with understanding campaign performances but also helps set up even more effective campaigns with retargeting and predictive audiences. If you are a CMO or marketing expert who needs to prove the impact of your LinkedIn campaigns, if you don't know exactly where to position LinkedIn in your campaigns, then this episode is definitively for you!!

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