AI is top of mind for everyone right now, and this is especially true for tech companies who are adding AI features in their products. At CEGID, this is a major topic as AI is added to all their products to deliver more value to customers and help them save time everyday. But questions arrise : how to communicate this in brand? How to emerge from the crowd of all companies adding AI in their products? How to connect the brand promise with business outcomes? And how to use AI tools to create campaigns and assets that will have an impact on the right audiences? In this topic we tried to answer all those questions with Meigge Sauvaget, Brand Global team lead at Cegid with whom we had the pleasure to sit for an episode during the last B2Believe event in Paris. If you have AI features and you wonder how to proove their value to your customers and how to integrate them in your brand, this episode is for you!

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