For this third episode, we will end the basic reminders with objectives and ad formats. It's always a challenging moment when you set up a campaign on LinkedIn. There are those 9 different objectives to choose from, then all those formats... it's not always obvious to know whatr will work best for you, for your marketing goals.

In the first part of this episode we start with objectives, explaining how choosing one or the other will impact the way your ad is displayed, how our algorithm will work, how you will buy and the available formats that go with it.

In the second part we go through the different formats and talk through the advantages of each one to achieve your marketing goals. We discuss video, single image ads, lead gen formats, carrousel, but also the newest formats : document ads and thought leaders ads.

Before going to more advanced tips for this summer program next week, make sure you master the basis with this episode!

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