Welcome to the 4th episode of Market'in! For this episode, our goal is to answer one of the questions that is keeping marketers up at night the most: "How do I measure the success of my LinkedIn campaigns?".

Very often, we might think of media KPIs. Either to focus only or them, or to exclude them completely. In this episode we go through a few of them to understand why they are useful, but also why they don't mean everything.

We also talk about business KPIs. What ROI means? Why it's important to align with sales on common KPIs and why the timeframe used to measure the success of campaigns really matters.

We hope you'll enjoy this episode and that it will help you talk to your CFO, CEO or CMO even better about your results and how they help the company's growth.

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