Description

Fo this new episode, we have dicided to focus on a topic that is usually underestimated by marketers, but can have a massive impact on your performances, including on LinkedIn: branding campaigns.

Very often, and especially in times of economical uncertainties, marketers tend to focus on the short term: generating as many leads as possible to give to the sales team. But in the long term, this is not working. Your future clients don't move over night from not even knowing they have aproblem to becoming your client!

They need to know about their issue, how to solve it, that you can help them, and that your solution is the best, in this order, not starting from your solutions and products.

In this episode, we share a few insights to understand why branding campaigns are so important (with the 95-5 rule for example), the impact it can have on your sales and also talents, and how to do them in the most effective way.

If most of your investments are in leadgen, make sure you don't need this episode!

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