Have you fallen victim to messaging like one-time-offer, last chance, don’t miss out, when it’s gone, it’s gone, only on sale for 24 hours? If so, this episode is for you!

In this episode of Marketing Made Me Do It, we're diving into the way scarcity marketing impacts our purchasing behavior and plays into the psychological phenomenon of FOMO (the fear of missing out). Tune in as we discuss and give real-life examples of the four types of scarcity marketing:

• Exclusivity
• Rarity 
• Urgency 
• Excess Demand

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review! 

Hosted on Ausha. See ausha.co/privacy-policy for more information.