Who says feeling sexy has an expiration date? Mother-daughter entrepreneurs Noa Arias and Shaula Yemini, founders of Bloomers Intimates, join Sherri O. to talk about body confidence after 40, comfortable lingerie, and creating a business that puts mature women’s needs first.

What began as a conversation while folding laundry became a brand combining full coverage, pretty lace, and comfort. Noa and Shaula share why women shouldn’t have to sacrifice style as their bodies change—and how feeling good in what you wear can become an everyday affirmation.

In this episode, we explore:

• Embracing your changing body through midlife and beyond.
• The connection between lingerie, confidence, and feeling sexy.
• Designing intimate apparel with mature women in mind.
• Building a business as a mother-daughter team.
• Why new ideas and entrepreneurial ambition can flourish at any age.

From Shaula’s transition from computer science to entrepreneurship to customers celebrating their 80th and 90th birthdays with new lingerie, this conversation celebrates women who continue to invest in themselves.

Learn more about Bloomers Intimates: https://www.bloomersintimates.com

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