The way brands get seen and chosen has changed. Algorithms, retail media platforms, and AI-powered recommendations are deciding what shows up before a human even starts shopping. And with decisions being made faster than ever, the space for storytelling is shrinking. In this episode, Christi Geary, EVP and Head of Agency at AMP, joins Millennium Live to talk about what it really takes to grow a brand in today’s digital-first, search-driven world. She’ll share how AMP is helping clients navigate this shift by blending behavioral science with more intelligent systems, team agility, and a more connected approach to strategy and creative. From rethinking visibility to staying emotionally resonant in a data-optimized world, this conversation is for leaders who want to break through the noise, stay human, and build brands that are built to be found.

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