In this #MillenniumLive conversation, Lisa Cole of 2X joins The Millennium Alliance to discuss the operating-model shift modern CMOs need to make as expectations accelerate and traditional resource models break down. Drawing from The Limitless CMO, Lisa will unpack why marketing leaders are being asked to deliver more pipeline, more personalization, more speed, and more AI-enabled efficiency - often without the budget or headcount to match.

The episode will focus on how CMOs can move from order-taking to market-making by running marketing like a business, redesigning work around outcomes instead of org charts, using strategic outsourcing to expand capability, and applying AI as a force multiplier rather than a collection of disconnected tools.

Key Themes:

• The marketing resource paradox: rising expectations with constrained budgets and headcount

• Moving from order-taking to market-making

• MAPS: running marketing like a professional services business

• Strategic outsourcing as capability expansion, not cost reduction

• AI as a force multiplier - and why random acts of AI are not enough

• Building a Limitless Operating Model with people, partners, platforms, and AI

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