For this second episode, we had the opportunity to meet Fabienne Morgaut, CSR Director of Maisons du Monde & President of the Maisons du Monde Foundation. Get inspired by her rich and atypical career path that has led her to develop the CSR strategy in the French furniture and home decor company.
We had the chance for this 2nd episode to meet Fabienne Morgaut, CSR Director of Maisons du Monde, and president of the foundation. Get inspired by her rich and atypical career: her studies in communication, her passion for nature and great apes, her aspirations for travel led her to work initially in an association that takes care of the forest tropical.
It was when her daughter was born that she really became aware of ecological issues and wished to join Maison du monde, to develop the CSR approach within the furniture and decoration brand. Fabienne explains the steps taken by the distribution company to design products with a lower impact on the environment: product traceability, FSC-certified furniture, as well as the creation of an eco-designed sofa awarded by the Ministry. of Ecology and ADEME.
Creating a CSR strategy is a must, but it is essential to involve employees in order to embody this strategy right up to the point of sale, by adapting its offer to give consumers the desire to take action through their act of purchase.
Very good listening!