Giving a second life to everyday objects: that is the goal of Sprout World, which created the Sprout Pencil, a pencil designed to be planted once it reaches the end of its life. After using it, simply plant it in the soil: its seed capsule dissolves upon contact with water, allowing a plant, flowers, or aromatic herbs to grow.

In this new episode of On The Way, Michael Stausholm, CEO and founder of Sprout World, looks back at the history of this idea, which was born in an American university and became an international company within a few years. With over 85 million pencils sold in more than 80 countries, Sprout World demonstrates how a simple object can become a tangible tool for raising awareness about responsible consumption.

This episode is a true invitation to rethink our relationship with the objects we use daily. For Michael Stausholm, the challenge lies not only in how a product is manufactured, but also in what happens to it once it is no longer useful. The Sprout Pencil thus illustrates a simple approach: rather than throwing away, why not give a new life to what already exists?

Discover how Sprout World seeks to evolve usage—from the European production of its pencils to the development of new plantable products—while balancing environmental impact and the economic model. This approach is summarized by one conviction: "Big things grow," meaning that great things can start with small gestures.

The previous episode of On The Way with Simon Peyronnaud, co-founder of Losanje, as well as all other episodes, can be found on all your favorite listening platforms.

Enjoy!

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.