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Jesse Cole is the founder of the Savannah Bananas and Banana Ball, a rapidly growing sports entertainment organization with six teams and millions of fans across America.

After facing $1 million in debt, selling his house, and struggling to sell tickets, Jesse transformed a failing baseball venture into a business reportedly valued at $1 billion.

Today, Banana Ball sells out major stadiums and has a ticket waitlist exceeding 5 million people, all without outside investors.

In this episode of the School of Hard Knocks, Jesse shares his journey from financial hardship to national success, the innovative business model behind Banana Ball, and his approach to building a loyal fanbase.

He also discusses leadership, customer experience, creative experimentation, and why he refuses to sacrifice long-term trust for short-term profits.

Follow Jesse Cole: https://www.instagram.com/yellowtuxjesse/

Jesse's Website: https://findyouryellowtux.com/

Savannah Bananas: https://thesavannahbananas.com/

Banana Ball: https://bananaball.com/

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