Jim Keyes led some of the most iconic companies in the world, including serving as CEO of 7 Eleven during one of the most volatile periods in its history.

He breaks down how growing up dirt poor shaped his leadership edge, why 7 Eleven’s bankruptcy nearly ended the company, and how seeing crisis as opportunity changed the trajectory of his career.

We also cover what actually saves companies in free fall, why fear kills more businesses than bad strategy, how equity creates real wealth, and the leadership decisions most CEOs avoid when the stakes are highest.

This episode is a blueprint for navigating collapse, leading at scale, and building a career that turns chaos into opportunity.

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