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A student story, a familiar face, or a playful campus tradition can help people feel connected to their college. Kaitlyn Weldon, Coordinator for Social Media and Internal Marketing at Rose State College, shares how she creates content that helps students see themselves on campus. Drawing on her experience as a Rose State student, student worker, adjunct instructor, and staff member, Kaitlyn explains how she plans content, invites campus partners into the process, and keeps student stories at the center. From the Oscar and Rose holiday campaign to a social media training course for faculty and staff, this conversation offers practical ways to make campus social media a shared effort.

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Creative Takeaways

➡️ Creating student stories that reflect the full campus community.
➡️ Planning evergreen content while leaving room for timely ideas.
➡️ Giving campus partners the tools and confidence to create content.
➡️ Using playful campaigns to build participation and connection.
➡️ Protecting creative energy through collaboration and time away from the feed.

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Key Moments

01:48 – Building a content calendar around campus traditions and student stories

04:08 –Seeing Rose State through the eyes of a student and staff member

08:56 –Creating a social media training course for campus partners

10:41 – Bringing the Oscar and Rose holiday campaign to life

26:40 – Keeping social media fun and knowing when to step away

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