The launch season of The Higher Ed Creative Podcast is proudly sponsored by Spokenote. Spokenote - Videos that actually convert students. Learn more at spokenote.com.

___

Starting a university podcast means finding stories worth sharing and making room to keep sharing them. Gavin Kelly, Director of Communications at Louisiana Tech University, joins Paul Bross to discuss the work behind Beyond 1894, the university’s podcast. Gavin shares how the show evolved from faculty research conversations into a broader collection of campus stories, and how he handles guest selection, interviewing, editing, and promotion alongside his other responsibilities. From a simple recording setup to a realistic release schedule, this conversation explores how a small team can sustain a podcast while building relationships across campus.

___

Creative Takeaways

➡️ Asking the right questions before launching a university podcast.
➡️ Matching the format and release schedule to your team’s capacity.
➡️ Building an interview process that helps guests feel heard.
➡️ Keeping equipment and production manageable for a small team.
➡️ Using campus storytelling to strengthen relationships across the institution.

___
Key Moments

02:33 – How Beyond 1894 began and how its focus evolved
05:17 – Planning for a podcast that lasts beyond its launch
12:02 – Managing the workflow from guest selection to promotion
18:55 – Recording with a small team and a simple equipment setup
26:36 – Setting a release schedule that protects your capacity

___

The Higher Ed Creative Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and website needs. 

___

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Creative in your favorite podcast player.

The Higher Ed Creative Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.

Hosted on Ausha. See ausha.co/privacy-policy for more information.