The launch season of The Higher Ed Creative Podcast is proudly sponsored by Spokenote. Spokenote - Videos that actually convert students. Learn more at spokenote.com.

Some of the best content about a university is already being made by the people who love it. Perry Rockwood, Social Media Manager at Brigham Young University–Idaho, talks with Paul Bross about building a social presence bigger than his own team. Perry explains how he partners with alumni creators without a budget, hires students who are already posting about campus, and runs a weekly media council that gets video, photo, and social working from the same plan. From Spirit Week coverage to earning leadership's trust with data and real stories, this conversation offers practical ways to turn your whole campus into a social team.

Creative Takeaways

➡️ Partnering with alumni creators when there's no influencer budget.

➡️ Hiring students who are already creating content about your campus.

➡️ Breaking down campus silos with a weekly media council.

➡️ Pairing analytics with real comments and messages to show leadership what social is doing.

➡️ Building content pillars from your university's mission.

Key Moments

03:20 – Finding creator partners when there's no budget

10:10 – Building a team of student employees around one full-time role

13:50 – Starting a media council to break down campus silos

17:24 – Showing leadership what social media is accomplishing

25:15 – Protecting your team from the always-on side of social

The Higher Ed Creative Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and website needs. 

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