Recorded live at the CCCU International Forum 2026

In this special episode, Zach Coffin sits down with Bart Caylor to dive into the heart of Bart’s brand-new book, Know What You Don't Know. They discuss why marketing literacy is no longer optional for the C-suite and how leaders can stop outsourcing judgment and start leading with curiosity. From the cautionary tale of a $1,200 keyword to reframing AI as "institutional electricity," Bart provides a wake-up call for leaders navigating the enrollment cliff and a rapidly shifting landscape.

Order Your Copy: Get the insights you need to lead with confidence. Purchase Know What You Don't Know on Amazon here:http://knowwhatyoudont.com/

🎧 What We Cover in This Episode

• Closing the literacy gap between leadership and marketing teams.

• Strategic AI adoption that accelerates human judgment rather than replacing it.

• Courageous decision-making rooted in data rather than tradition or ego.

• Optimizing the enrollment funnel to move beyond "static" recruitment tools

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. 

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