Description
Drawing from their shared roots in journalism, Julia Ferrante and Rachel Colquitt reveal how storytelling, authenticity, and human connection are reshaping how institutions communicate, build trust, and inspire action in a rapidly changing landscape. Their conversation highlights how marketers can move beyond surface-level messaging to uncover deeper stories, create meaningful connections, and lead with clarity in an increasingly complex and AI-influenced world.
🎧 What We Cover in This Episode
The transition from journalism to higher ed marketing and why it matters
How storytelling and qualitative research shape authentic brand voices
Why asking better questions leads to stronger marketing outcomes
Balancing AI adoption with human-centered communication
Strategies for gaining buy-in and leading brand change across campus
🎙️ Episode Highlights
03:10 – Why journalism naturally leads to purpose-driven higher ed work
07:40 – The most valuable journalism skills marketers should adopt
12:10 – How brand voice is shaped by audience perception and truth
19:50 – Building authentic brands through storytelling and culture shifts
33:20 – Advice for new marketers entering higher education
38:20 – Staying human in an AI-driven world
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
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