Description
A return home, a thriving enrollment team, and a bold vision for serving the Central Valley. Amanda Slaughter joins the podcast live from the CCCU International Forum to share why Fresno Pacific University is leaning into its identity as its greatest enrollment advantage. At a time when many institutions are scrambling to chase new markets, Fresno Pacific is doubling down on mission, community, and innovation. With 74 percent of students identifying as students of color, the university reflects the region it serves and backs that clarity with strategic use of AI to strengthen outcomes, messaging, and momentum.
🎧 What We Cover in This Episode
Leading an enrollment team that is already exceeding goals
Why institutional identity creates competitive advantage
Marketing authentically as a Hispanic Serving Institution
Engaging first-generation families with transparent financial conversations
Using AI to multiply productivity and sharpen enrollment strategy
🎙️ Episode Highlights
02:15 – Amanda’s return to California and Fresno Pacific
06:40 – Stepping into a strong enrollment operation
11:05 – What 74 percent diversity means for recruitment strategy
18:30 – Reaching families who never thought college was possible
27:45 – AI as a force multiplier for enrollment leaders
35:20 – The future of personalized, data-informed strategy
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