How do you lead with clarity when your work stretches across departments and expectations? Erick Klein, VP for Enrollment and Marketing at the University of Northwestern, St. Paul, shares the systems and habits that help him coach intentional teams, protect margin, and keep mission at the center. He explains how he builds alignment, develops young leaders, and strengthens trust across campus. If you lead in a fast-paced setting, this episode offers practical help and encouragement.

🎧 Join us as we discuss:

• How leaders can coach intentionality within their teams

• Measuring ROI on time and forming data-informed habits

• Building trust across departments through clear expectations

• Helping young professionals grow into emerging leaders

🎙️ Inside the Episode

06:56 – Finding systems that fit your wiring

16:10 – The role of mission in unifying high-performing teams

23:54 – Developing emerging leaders inside enrollment teams

27:24 – Cross-campus collaboration and its effect on enrollment

30:19 – Showing faculty how they contribute to recruitment

Resources Mentioned in the Episode

• Do More Better by Tim Challies 

• Who’s Got the Monkey? by William Oncken Jr. 

• Atomic Habits by James Clear 

• The 7 Habits of Highly Effective People by Stephen Covey

• Getting Things Done by David Allen 

• Books by Michael Hyatt 

• The AI Driven Leader by Geoff Woods

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.

Hosted on Ausha. See ausha.co/privacy-policy for more information.