How do you build a higher ed creative team that produces great work without burning out the people behind it? Paul Bross,  Director of Creative Operations at Oklahoma Baptist University and brand-new host of The Higher Ed Creative Podcast, shares what he’s learned moving from filmmaking and television into higher education creative leadership. Paul explores how clear expectations, protected creative time, and stronger collaboration can help small marketing teams do better work while staying connected to enrollment and institutional goals. He also shares how his team is using AI to reduce administrative tasks, why higher ed creatives need greater support, and the vision behind The Higher Ed Creative, a new podcast for the photographers, videographers, social media professionals, and other makers shaping higher education.

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What We Cover in This Episode

🔘How Higher Ed creative teams can align requests, expectations, scope, and institutional strategy. 

🔘Ways leaders can protect creative time and reduce burnout on small marketing teams

🔘How AI can reduce administrative tasks so creative professionals have more time to create.

🔘Why we are launching The Higher Ed Creative Podcast

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Episode Highlights

04:59 – Moving from content creator to leading a higher ed Creative Studio

08:06 – Why good creative work gets lost between concept, approvals, and completion

17:40 – The idea behind The Higher Ed Creative podcast

18:47 – Creative burnout, isolation, and retaining talented higher ed makers

21:38 – What’s on Your Desk? Paul shares the projects currently demanding his team’s attention

24:57 – Using AI to reduce administrative work instead of replacing creativity

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