This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

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A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blue Iris Consulting, shares how presidents, deans, and other higher ed leaders can use LinkedIn to build authentic connections with students, alumni, donors, and industry partners.

Jerra breaks down how to create consistent executive content, capture a leader’s authentic voice, and turn everyday interactions into opportunities that strengthen both personal and institutional visibility.

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What We Cover in This Episode

🔘Why personal leadership content can outperform institutional messaging

🔘How busy executives can build a consistent LinkedIn presence

🔘Ways communications teams can capture a leader’s authentic voice

🔘How to find content opportunities in a leader’s existing calendar

🔘Why executive visibility can support enrollment, advancement, and reputation

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Episode Highlights

06:43 - Starting a LinkedIn strategy with just 20 to 30 minutes a week

09:48 - Finding content opportunities in an executive’s existing calendar

13:11 - Capturing an executive’s authentic voice and using AI to support the process

15:28 - Why a strong LinkedIn profile comes before a posting strategy

18:12 - A practical approach for leaders without a communications team

28:03 - The first steps leaders can take today

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NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.

Nextgrad.com — Where students see you first.

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The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

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