When it comes to alumni communications, print isn't dead yet. In fact, many alumni who are express great interest in receiving printed content.
When done the right way, print not only provides a great ROI but also helps higher ed material to stand out in what is becoming an increasingly noisy digital landscape. That's why it's paramount that communications teams try to combine both a print and digital approach to improve the overall experience.
Join us as we talk to Rebekah Tilley, Director of Strategic Communications at the University of Iowa’s Tippie College of Business , Steven Henneberry, Director of Strategic and Faculty Communications at the University of Minnesota’s Carlson School of Management, and Erin Peterson, Owner of Capstone Communications.
In this episode, we delve into how to successfully navigate the alumni communications experience.
Join us as we discuss:
- Print’s place within the alumni communications ecosystem (05:12)
- How to best integrate print, digital platforms, and other channels for alumni (15:34)
- How to utilize LinkedIn to find story angles and people to interview (31:09)
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.