Description
Enrollment marketing teams face new challenges every day as they work tirelessly to attract prospective students. Despite those obstacles, Teresa MacGregor, VP of Enrollment Management at Jacksonville University, and her colleagues are celebrating increased first-time enrollment at their school.
And it’s not just because of the campus’s beachfront view. They did it by actively engaging with their students on campus and encouraging them to share their stories with the community.
Teresa shares how her school’s administration is leading from the front to elevate the student experience.
Join us as we discuss:
- Encouraging campus visits through a culture of storytelling (6:54)
- An individualized approach to student recruitment (18:42)
- The value narrative brewing around higher education (26:25)
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