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Talk Less, Listen More: The Story Behind the “Heroes Made Here” cover
Talk Less, Listen More: The Story Behind the “Heroes Made Here” cover
The Higher Ed Marketer

Talk Less, Listen More: The Story Behind the “Heroes Made Here”

Talk Less, Listen More: The Story Behind the “Heroes Made Here”

18min |16/11/2021
Play
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Talk Less, Listen More: The Story Behind the “Heroes Made Here” cover
Talk Less, Listen More: The Story Behind the “Heroes Made Here” cover
The Higher Ed Marketer

Talk Less, Listen More: The Story Behind the “Heroes Made Here”

Talk Less, Listen More: The Story Behind the “Heroes Made Here”

18min |16/11/2021
Play

Description

When it comes to marketing leadership roles, it pays to speak less and listen more.

Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed.

It was this commitment to listening that led to a compromise between her and executive leadership. That compromise resulted in the “Heroes Made Here” campaign, which was the first campaign in Loma Linda University’s 115 year history.

In this episode, she shares the story of how it came about.

We discuss:

- Creating a higher ed marketing team from scratch

- How the “Heroes Made Here” campaign came about

- Why it’s important to talk less and listen more

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Description

When it comes to marketing leadership roles, it pays to speak less and listen more.

Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed.

It was this commitment to listening that led to a compromise between her and executive leadership. That compromise resulted in the “Heroes Made Here” campaign, which was the first campaign in Loma Linda University’s 115 year history.

In this episode, she shares the story of how it came about.

We discuss:

- Creating a higher ed marketing team from scratch

- How the “Heroes Made Here” campaign came about

- Why it’s important to talk less and listen more

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Share

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Description

When it comes to marketing leadership roles, it pays to speak less and listen more.

Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed.

It was this commitment to listening that led to a compromise between her and executive leadership. That compromise resulted in the “Heroes Made Here” campaign, which was the first campaign in Loma Linda University’s 115 year history.

In this episode, she shares the story of how it came about.

We discuss:

- Creating a higher ed marketing team from scratch

- How the “Heroes Made Here” campaign came about

- Why it’s important to talk less and listen more

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Description

When it comes to marketing leadership roles, it pays to speak less and listen more.

Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed.

It was this commitment to listening that led to a compromise between her and executive leadership. That compromise resulted in the “Heroes Made Here” campaign, which was the first campaign in Loma Linda University’s 115 year history.

In this episode, she shares the story of how it came about.

We discuss:

- Creating a higher ed marketing team from scratch

- How the “Heroes Made Here” campaign came about

- Why it’s important to talk less and listen more

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Share

Embed

You may also like