It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords, and consistent updates if you hope to differentiate yourself.
We speak with Cam Tracy, Web Development Agent at Union University, about his experience building a university website with the school catalog, how the website has changed since its start, and helping marketers deal with change.
Join us as we discuss:
- Cam’s professional journey background
- The evolution of website content & keeping up with change
- Helping colleagues adapt to change
- Key takeaway for the audience
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.