Description
When Kesha Boyce Williams joined USC Upstate, she inherited an eight-year dream deferred: a much-needed website redesign. But rather than treat it as a technical update, she led with strategy, relationship-building, and storytelling to turn the university’s website into a true enrollment driver.
In this episode, Kesha shares how strategic leadership, cross-campus collaboration, and clear communication helped USC Upstate reimagine its digital presence. You’ll hear about the planning process, why outside expertise matters, and how to anchor web redesigns in data, user experience, and storytelling that moves prospective students to action.
🎧 Join us as we discuss:
Why websites should serve as your #1 enrollment tool
Lessons in change management and cross-campus collaboration
How storytelling connects prospective students to your brand
The importance of internal buy-in and executive leadership support
Practical advice for kicking off a website redesign the right way
🎙️ Inside the Episode
08:07 – Why Your Website Is Your Front Door
16:20 – Aligning Website Strategy With Enrollment Goals
18:40 – Embedding Storytelling Into Web Strategy
21:39 – Leadership Buy-In at Every Level
24:11 – 10 Practical Steps to Kick Off a Website Overhaul
35:52 – Collaboration Over Competition in Higher Ed
38:20 – Engage Students Early, Learn From Their Journey
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
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