When Kesha Boyce Williams joined USC Upstate, she inherited an eight-year dream deferred: a much-needed website redesign. But rather than treat it as a technical update, she led with strategy, relationship-building, and storytelling to turn the university’s website into a true enrollment driver.

In this episode, Kesha shares how strategic leadership, cross-campus collaboration, and clear communication helped USC Upstate reimagine its digital presence. You’ll hear about the planning process, why outside expertise matters, and how to anchor web redesigns in data, user experience, and storytelling that moves prospective students to action.

🎧 Join us as we discuss:

Why websites should serve as your #1 enrollment tool

Lessons in change management and cross-campus collaboration

How storytelling connects prospective students to your brand

The importance of internal buy-in and executive leadership support

Practical advice for kicking off a website redesign the right way

🎙️ Inside the Episode 

08:07 – Why Your Website Is Your Front Door

16:20 – Aligning Website Strategy With Enrollment Goals

18:40 – Embedding Storytelling Into Web Strategy

21:39 – Leadership Buy-In at Every Level

24:11 – 10 Practical Steps to Kick Off a Website Overhaul

35:52 – Collaboration Over Competition in Higher Ed

38:20 – Engage Students Early, Learn From Their Journey

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

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