Your website is not just a marketing asset, it is the front door to your institution. In this Season 8 premiere, Meaghan Milliorn shares how the University of Arkansas at Little Rock approached a massive website redesign with strategy, accessibility, and governance at the center. From reducing thousands of pages to aligning the site with institutional goals, this conversation offers a practical roadmap for higher ed marketers navigating complex digital ecosystems.

🎧 What We Cover in This Episode

• Why your website is the most important marketing tool in higher education.

• How to align website redesigns with institutional strategic plans

• Managing content chaos across thousands of pages

• Building accessibility and governance into web strategy

• Measuring post-launch success beyond aesthetics

🎙️ Episode Highlights

02:13 – When the website stops working and the redesign becomes unavoidable

04:01 – The website as the digital front door with prospective students

06:49 – Letting institutional strategy, not trends, shape the redesign

10:04 – Convincing campus that this change actually matters

17:54 – Facing content chaos and deciding what truly belongs

21:12 – Building rules that protect the site after launch

25:29 – Proving the redesign worked through real student behavior

31:45 –Starting small when a full redesign feels out of reach

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