- Speaker #0
It's easy to think about AI as something that's going to amplify, which it does. You know, like this podcast we're recording right now, we can turn into, you know, 83 PDFs, short clips. We can write several books off of it, all these different things. But other folks are going to have that same capability. And the gap and moat between idea and being able to do that is going to shrink like crazy. Your Watch. I'm Jack. Marketing Misfits with Noor Farar and Kevin Keng.
- Speaker #1
Norm Farrar, back for another edition of the Marketing Misfits. How are you, man?
- Speaker #2
Kevin King, you be ready.
- Speaker #1
I be ready. I is. I is ready. You know, I'm still having dreams about you. Can you imagine that? I'm having dreams about you? I had a dream the other night that I was sitting in a really cool lounge in Tampa. smoking a cigar, talking to my buddy Norm about all kinds of cool stuff about making money doing marketing. And then I woke up and realized, nope,
- Speaker #2
it wasn't a dream.
- Speaker #1
That wasn't me. That was a nightmare. No, I mean, you and I just returned recently from planning out our big trip. We're going to be doing a Collective Mind Society number three in Tampa in November. I think it's the 6th or the 10th. I believe that's the dates that we settled on.
- Speaker #2
Yeah.
- Speaker #1
Tell them what that is, man. What is that? What are we doing, Norm?
- Speaker #2
Something we love, cigars. So we are having a four-day cigar marathon. Like we checked out, how many did we check out? 15 cigar lounges. And in every cigar lounge, we had at least one cigar. My voice is still a little raspy.
- Speaker #1
Yeah, so Norm and I, a lot of you may know that we do an event called Collected Minds Society. And this is not a conference with presentations and PowerPoints. This is 16 to 20 entrepreneurs from all walks of life, whether it's Amazon or Shopify or just anybody that's in e-commerce or doing anything online. And we get together and we just spend a weekend having fun and bonding and networking, talking shop, talking personal stuff. We've done one in the past with AF1 here in Austin where we had like a $70,000. private cabana around the side of the track and did all the VIP concerts and everything. Last year, we did a train trip to the Canadian Rockies from Vancouver over to Calgary, which was amazing. So this year, we decided, you know what? We like smoking cigars. Cigars aren't for everybody, but a lot of people like smoking cigars. It's just so chill and relaxing. Let's go to Tampa and actually do an event in Tampa. I remember me and you were telling a few people, So we're going to Tampa like Tampa? why are you going to Tampa for a cigar event? You should be going to Miami or Cuba or somewhere. I'm like, no, you guys have no clue. And I had no clue. And I think even you, you who lived in Tampa for a while, actually opened your, got a little education there. Tampa is the epicenter of cigars in the world. And at one point, it was producing, and it still produces, I think, more cigars than Cuba right now. And at one point, it was the capital of cigars in the world. And there's factories there, the cigar culture there. It is crazy. I know our guest today is from Austin, same as me. And here in Austin, we're known for barbecue. I mean, every corner, there's a great barbecue. Our 10th best barbecue place here is better than almost all of your best in your city. I mean, our 10th best is better than your best. That's about what it's like in Tampa. It's a cigar culture. If you lift out the barbecue places and put in cigar lounges, they're on every corner, and the culture is just rampant in Tampa. So it's going to be an amazing time. You can go to collectivemindsociety.com and check it out and get on the wait list. Or maybe at the time you're listening to this, you can actually come and join us. It's not expensive, but it includes some drinks, includes cigars, includes this cool tour to a factory. And you can roll your cigars and some amazing places. And what about Burns?
- Speaker #2
What about Burns?
- Speaker #1
Well, you remember the cathedral, that old church? Oh, yeah. Turned into a cigar bar. It's really cool. And I always remember the slogan that was on this. It was etched across the whole beam. And the slogan was, it's not about the cigars, it's about the people. And that's exactly, that's an amazing line that Norm and I kind of live with too. And that's what we're doing with CMS. So hopefully you'll come join us at CMS. And speaking of amazing people, and it's about the people. It's not always about the processes. Our guest today is someone that I met at an event here in Austin. He hosted a little mastermind, a friend of ours, invited me to come over. I went over and checked out. I could only go to one of the two days of it. I had to fly out the next day. I think it was for something in Vegas, a show. This guy is super well connected. He's a traffic genius. He's helped, I don't know how many people, hundreds if not thousands of people make a lot of freaking money online. And it's going to be interesting to hear his story and hear his take on some of what's going on out there about what are the opportunities to actually make money, especially as it relates to how AI could affect all this. And you and I are doing something with Dragonfish around that. So I think it's going to be really cool today. What do you think, Norm?
- Speaker #2
What you said.
- Speaker #0
Yeah. Yeah.
- Speaker #2
I think it's going to be cool. Also, he has a podcast, by the way.
- Speaker #1
Oh, that's right. Yeah. He's got a podcast. I'm sure we'll talk about that. So maybe you want to bring on Jordan. I will.
- Speaker #2
Here's my one job.
- Speaker #1
Your one job. It's the green one, Norm. Hit the red one. Not the red ones. There we go.
- Speaker #2
Hey, Jordan.
- Speaker #0
Hey. How's it going?
- Speaker #1
What's up, man? How you doing, Jordan?
- Speaker #0
Oh, good. You know, just wheeling and dealing.
- Speaker #1
Wheeling, money never sleeps, right?
- Speaker #0
Man, never. That is the goal, making money while you sleep. But you can set those things up, but then the new opportunities pop up. And if you're as ADD as I am, you just instinctively chase them.
- Speaker #2
That's the first question. How do you not chase every shiny object that comes?
- Speaker #0
Indeed. I don't have a good answer for that, to be honest. I know that there's a lot of people that are... At good at saying no, I have found the leverage points. Yeah. I tend to just chase them.
- Speaker #1
So how long have you been chasing shiny objects? How long have you been doing this internet? Tell a little bit about what's your story? What's your background in this?
- Speaker #0
Sure. Okay.
- Speaker #1
Who are you, Jordan? Who are you?
- Speaker #0
Who am I? Yeah. So I'm 42 years old now. And way back when I was 17, I got in a significant amount of trouble. Up until then, I was planning on becoming a lawyer or something along those lines. And those dreams were shattered based on my, I guess you could say, entrepreneurial activities back then. But anyway, that all led to me really getting into affiliate marketing of all things and selling things like ClickBank, selling courses. I still remember when I made my first sale, it was a pretty big thing. And before then, I was flipping garage sale stuff on eBay, Magic the Gathering collections and things like that. Um, but, uh, but yeah, I, I got into, um, marketing at that time and people started asking me how I was doing it. And so I started creating courses and got into some pretty big launches with some pretty big names back then. And, uh, that's kind of how I first got into it all is just tinkering around with traffic and ClickBank and stuff like that.
- Speaker #1
So this is around 2000, I guess then.
- Speaker #0
Yeah. Yep. 2000. Yeah. 2001 ish around that range. Yep.
- Speaker #1
So is this the back then that's the social media marketing really didn't exist back then. This was mostly what email or direct mail or what, what was a outbound calling?
- Speaker #0
Yeah. Well, so at that time I was making, uh, I was building lists back then before that was like a buzzword by going into forums and stuff and saying like, Hey, I have a couple of tips on X, Y, Z, you know, you can go sign up for it over here. And, uh, so I'd get people on, on these newsletters and then just promote ClickBank products. and CPA offers and things like that. It was pretty ghetto.
- Speaker #1
So you're one of those guys, like, learn the 27 ways to date a woman, and it's like a PDF of, like, single bullet points or something, and just to capture the good email address.
- Speaker #0
Yeah, as ugly as possible. You know, the page, the uglier, the better.
- Speaker #1
You weren't doing the newsletter ads in the back. classified ads in the back of a, remember those infomercial? Were you around or are you too young for that? Uh,
- Speaker #0
I actually did run some, uh, some classified ads and, uh, it was like that, that martial arts magazine. I heard it from this gentleman named John Alanis back in the day. Um, and, uh, he was like, yeah, you should run classified ads. They're awesome. And I tested it. It didn't do so well for me, but I'm sure it could have if I stuck with it. But yeah, it was, um, I remember I would use YouTube videos when YouTube started hitting a lot more traction around And then, and, uh, And a lot of forum stuff, just pretending to be an expert in different places and saying, hey, go check this out.
- Speaker #1
That's a lot of manual work, right? Or did you have a team of people doing that for you? Because now you can automate a lot of that stuff. But back then, you couldn't.
- Speaker #0
Yeah, there was no real SaaS to speak of back then or AI of any form. And so, yeah, it was pretty manual. The other thing I would do is I would buy a lot of mail drops on people's newsletters that already existed. So I would just reach out to them and. either figure out, uh, for my own products, which I started to develop, I would just do, um, affiliate promotions and pay them out. Um, but, uh, but other times I would just convince them and pay them money to let me mail their lists.
- Speaker #2
You know, I was thinking about this the other day. This is going way back. Jordan, you weren't even born. But I used to be in the promo business. And just the way that AI can do it now, I think something you sent over on Facebook the other day, Kevin, I looked at it. And all of a sudden I started thinking about this. If I was going to go and do some artboard or a T-shirt or anything, a design for a T-shirt. I'd have to go. I'd have to get the t-shirt. I'd have to get the, what were they called? The electrostatic. I'd have to find the font. I'd have to, you know, have the various sizes of the font. I'd have to send it, call a courier, send it to the client. They would have to let me know by phone what it was, if I had to make any adjustments. It was crazy what we have to do. And now, AI. It's a beautiful thing.
- Speaker #0
Oh, it's insane. Yeah, the kids these days, they don't even know. I used to hand code like PHP on my shopping cards. You write the copy, you make the graphics, you code things, you plug it in, you hire the experts, you film it. Like you do every single little tiny piece of everything. Yeah, I remember one of the first big, big wins I had was something called promo code secrets back in the day outside of the affiliate marketing. But it was just how to use promo codes to make more money. And I mean, it wasn't big at the time it was for me. I made like 20 grand on a little mini product launch. And that was kind of a eye opener. And then shortly thereafter, I had a six figure launch. Most of them were in the business opportunity space. And then I had a seven figure launch. And I started learning the high ticket sales side of the back end back then. But I noticed something really quickly, which is I hated the launch model. Just because. You'd get these huge spikes of revenue, pay out all the affiliates, the refunds would come through. And then you ask yourself, what am I doing next month? You know, like, how do I make sure that my bank account keeps going? You know, and so I got really tired of that and decided to go out into evergreen markets and publish B2C products that had nothing to do with making money at the time. And so that was back in 2009 or 10 and have since built an eight figure publishing company. where I find experts in relationships, personal development, different things like that, and sell courses and sell to a lot of people on a mass market or on a mass scale. And but that was awesome as well. And I had more. We were just talking about sleeping and making money. There are more times when I would go weeks without doing anything productive and the money was still rolling in. And that was awesome. But there was this point where we really ramped up our. front end ad spend. And I started making a thousand sales plus a day of these different courses. And my, my, my expenses went up with my revenue, like almost equally. And I got really frustrated by that. Um, because I kept thinking, okay, I should be taking home way more money. And, and so, uh, during that process, I got obsessed with found money and increasing profit margins and like actual take home cash and got back into my. my roots of high ticket sales and finding different hidden profit centers. And so that's been a big focus of mine over the last seven to eight years.
- Speaker #2
So are those techniques still working today?
- Speaker #0
Yeah, absolutely. In fact, I had a fairly big event last October called Profit Multipliers, where I brought on a bunch of people to talk about it and unveiled a lot of what's been working for me, like the really powerful strategies and levers. You know, that's anything from using direct mail. Kevin, we talked a little bit about that at the event to sell more high ticket, different high ticket sales methods. But then we can get into as much of that as you guys want. There's all sorts of different things there, like duplicating audiences is a really big thing I do. And yeah, that that changed the game for me when I stopped focusing on building from scratch and instead looking for the bolt on where there's already flow and traction.
- Speaker #1
And who was who? You came out, you said you had 17, you hit a, you hit a pivot in your life and started, that's where you kind of started doing this flipping and evolved in this. Did you study marketing or did you have a mentor back in those days or someone whose books you read or followed, or you was just learning by trial by error and by the seat of your pants?
- Speaker #0
I wish I could, I honestly truly wish I could say I was more of a trial by error learner. Cause I think that's the better way to go. Just throwing a bunch of like, I think you learn faster. I definitely am more of the... study what's working and think about it way too much and then launch it type of person, if I'm being honest. And so, yeah, Corey Rudall was a big influence on me way back in the day, and he actually died right around the time. uh, that we were, that I was starting to ramp up, um, Declan Dunn, Marlon Sanders, all these guys. And a lot of these books, this guy right here, Harvey Brody, um, he was a genius that not before the internet, um, kind of came up with the whole toll gate concept as marketers use it these days. And so I kind of became an Indiana Jones of like old sales and marketing and influence texts and manuscripts and whatnot.
- Speaker #1
How do you find, do you find that, you know, today, a lot of the internet marketers, Especially newer ones are like, oh, this is the cool new thing. If you do this and you do this, oh, you can actually send something in the mail. And people are like, this is the cool new hot tack. But if you go back and like what you just said, you go back and look at the old school, 100 years ago psychology and what people are doing, the psychology of humans hasn't changed. Right. But the tools, you know, we talked about AI. We'll get into that in a little bit. But the tools have changed. but the psychology of what makes humans. fork over their money to you or take an action that you want them to take is fundamentally the same.
- Speaker #0
Yeah, I think that's definitely true. Although I do have my suspicions about how the fundamentals are going to change as well. I don't know. But I mean, fundamentally, we will all buy the same way. It's just the market dynamics are going to shift so much, in my opinion. By the way, I have to jump back because I would be doing an extreme disservice if I didn't say Dan Kennedy. And also Jay Abraham as well. So I've been through it.
- Speaker #1
Those guys, yeah.
- Speaker #0
So, sorry, getting back to your question. The kids these days, they do seem to be very spoon-fed. You know, here's exactly what to do. And they're more followers of systems versus thinkers for themselves a lot of times. And, I mean, I can't really blame them either because of the signal to noise going on. There's so many things to do. and uh I feel like when we had less things to do, we were, I don't know, we just discovered more paths.
- Speaker #1
I just saw something, you're talking about how you may have an argument about how the fundamentals may be shifting, but I just saw something that was interesting. Someone was just on LinkedIn just the other day, someone said funnels are dead. That the top of the funnel, you get the, what is it, unaware to awareness to there's these different stages and people progress through them. And someone said no with... media and social media and AI and everything now, three of those happen at once or something. And so the funnel concept is not the same as it used to be. And I save that to go back and read it again. But what do you see that's, when you say that some of these fundamentals may be changing, what do you mean by that? Or what's an example of that?
- Speaker #0
So I don't have it really well thought out. And I mean, I've thought deeply about these different things, but I don't have it sequenced in my mind. So I'll just kind of jump into a couple of the the big things that I'm thinking. Um, and this is being in the info space the last, you know, since 2009 to 10, um, both B2CN and B2B. Uh, I, I genuinely think that expertise is going to, the value of extra expertise is going to drop to almost zero, um, or not zero, zero, but it's really going to drop. Um, I think that there won't be much incentive to create nonfiction books, very soon. And... You know, when you think about AI a year ago, if you were to ask it a general question, it would give you a fairly good general answer. If you ask it a really specific industry expertise kind of question, sometimes it'll give you a good answer and sometimes not. But that's increasing super rapidly. And I've been following very closely the developments, as a lot of people have. um but i i personally think that within the next year year and a half two years that the ai will um whatever the model, whatever the company will be able to give us a universally better answer than humans in general can. And that's going to affect a lot on the expertise side. And so I've been thinking a lot about why people will buy. And also on the flip side of that, how much purchasing power will there be in say two or three or four years? How will that be affected? In my mind, the key assets, and this is, these are, I'm sure there's more than this, but these are the ones that I'm focusing on. Right now, audience and distribution is a super key asset to focus on for everybody. I mean, having an entrepreneurial instinct in the first place, I think, is going to be a make or break thing for people in society. I genuinely, with my kids, I'm just like, hey, you really have to start thinking this way. I used to tell them, get into coding or go learn whatever else, but all those things. the only sure things I know to tell my kids are get good at telling stories and get good with people. Those are like kind of the only two things that I'm sure about. But anyway, going back to the asset, so audience and distribution and importantly, also the affinity, like the know, like, and trust that you have with the audience. Those are two really key assets to focus on. Another one is leadership, like proper leadership. And then the third one is having a corner on resources, whether that's IP or actual physical resources, like where you have a protected moat. And so those are kind of the three things I've really been focusing on a lot.
- Speaker #1
What's up, everybody? Your good old buddies, Norm and Kevin here. And I've got an Amazon creative team that I want to introduce you to.
- Speaker #2
That's right, Kevin. It's called the House of AAMZ. And it's the leading provider in combining marketing and branding with laser focus on Amazon.
- Speaker #1
Hey, Norm, they do a lot of really cool stuff if you haven't seen what they do. Like full listing graphics, premium A-plus content, storefront design, branding, photography, renderings, packaging design, and a whole lot of other stuff that Amazon sellers need.
- Speaker #2
Yeah, and guess what? They have nine years active in this space. So you can skip the guesswork, trust the experts. There's no fees. There's no retainers. You pay per project.
- Speaker #1
So if you want to take your product to the next level, check out House of AMZ. That's houseofamz.com. House of AMZ.
- Speaker #2
Now, you were talking about audiences and building audiences. How do you see AI? coming in and helping us build audiences?
- Speaker #0
Well, I mean, it's easy to think about AI as something that's going to amplify, which it does. You know, like this podcast we're recording right now, we can turn into, you know, 83 PDFs, short clips. We can write several books off of it, all these different things. But other folks are going to have that same capability. And the gap and moat between idea and being able to do that is going to shrink like crazy. And so that's going to rapidly... escalate the noise in the marketplace. Signal is everything. Focusing on the people, the highest LTV customers that you can cater to and only what they want to hear and forget about the ascension path, forget about the front end funnels and all that stuff. Not to say that isn't a good business model. I think it is for the right people. But for me, I'm focused on the whales, the super buyers, the highest end people. creating messaging that speaks specifically to them and using psychology that compels them.
- Speaker #2
One thing that worries me, Kevin, he reads a ton of newsletters every day, and I'm always trying to find the next new thing. But it worries me that I might not be going down the right path. And how do you keep on top of it and kind of figure out that you are going down the right path?
- Speaker #0
Man, that's... That's... See, that's a question that I don't know if anybody can honestly legitimately answer. Another person, Eben Pagan, I've learned a lot from. There's probably some scientific principle around this, but he talks about how as technology increases, the relevance of the past becomes less. And so it comes closer to where we are. And our ability to predict the future also becomes less. So as technology increases, our ability to influence and understand the world shrinks. And, uh, I don't know the way I think about it is I always try to identify where I can definitely see the leverage and the traction and almost like a first principles kind of approach to things. And one of those is just to make sure your optionality, uh, is as big as like maximize your, your optionality so that you can be agile. Cause I used to think in 10, 15 year timeframes for the businesses that I build. Then now I think more in like, like two to three year timeframes because. It seems really dangerous to build a business that has to last 10 years when you have no idea what the world's going to look like.
- Speaker #1
I want to go back to what you said about teaching your kids entrepreneurship. Norm and I were just talking about this on another call just recently, and I just read this. And I think it was Ethan, some newsletter the other day over the weekend. He basically said that there's never been a better time for entrepreneurship than right now. And the people that are... are true entrepreneurs and know how to use AI are the ones that are going to win in today's world. And you going back to what you said, I've been thinking about that. I think Norm and I were talking about over cigars, where this is going to go with AI doing everything and it's sweeping your floor and it's driving your car. What are people going to do to make income? And back to your question, are people going to be able to afford our offers? and stuff, or what are they going to do? Is there going to be a universal income? Is there going to be this? But I started thinking about it. I'm an entrepreneur. And to me, it's like the greatest time to ever live. Um, because I can see all the opportunities here, but the, I'm thinking that someone like my brother who likes his a hundred thousand dollar a year job, he just wants to go and, you know, punch the clock and he doesn't want to take the risk and do all this stuff. What are those people freaking going to do? And are they going to be our clients and spending money with us? Are we going to be the guy sitting in the robots to their house, but they can't even pay for it?
- Speaker #0
Right, right. Yeah, man, a lot of good thoughts in the, or just good things to think deeply about. But I personally... after really looking into it, I think I hate to say the universal basic income is so like, I'm not a fan. Um, but I, I think it's almost an inevitability. I think it's going to happen and there's not much we can do about it. Um, and I do, who knows, but I kind of feel like there's going to be two different classes of folks like the entrepreneurial and the ones that live off the system. And, uh, but yeah, I think being tied down to one lane. is a very dangerous place to be right now. Um, unless it's, I don't know, massage therapy or something like that. Um, you know, there, there's a couple that are probably kind of safe. Um, but, uh, but yeah,
- Speaker #2
I don't even think about that. I, Kevin's got a great massage chair.
- Speaker #0
Yeah.
- Speaker #2
You know, it's pretty good.
- Speaker #0
Yeah. Yeah.
- Speaker #1
So what, from a marketer's point of view, what, What is this? How does this change? Like you said, I agree with you. Long-term thinking is much more difficult now. You got to think in shorter term bursts because the technology is just changing. It used to be, you know, every year and a half, every 18 months, it doubles. And now it's like, it seems like every two days it doubles. Right. And just staying up to date on what you can do, even from the marketing point of view, all the tools, you know, like Genesis Copywriter Bots and all the stuff that, you know, all the different tools that are out there. Um, the things I can do, all your VSLs, I can do all your emails, I can do all your, you know, all, all the data that we can get now from, you know, retention and data zap and all these audience lab, all these guys, it's just insane what, what's out there. And, and most people are not even using it or they're barely even tapping into what the opportunities are and they're only going to get better. Um, where do you see this from a marketing, uh, especially in the coaching info space, like like We're all in that. And the services side of things, where's this going to go? Are we going to be jobbed out and AI is just doing all this? Is it all going to be a bunch of agents? Should we be setting up companies to do agentic stuff? And what should we be doing?
- Speaker #0
Yeah. Well, first, I'm not the guy with all the answers. These are just my thoughts, of course. But the way that I like my truest, most genuine thoughts on this are to. I've adopted this mindset of make hay while the sun shines. Cause I do think that there's going to be, and there currently are like right now inside the, the mastermind I have, it's like really collaborative in the way how there's all sorts of cool things that we're doing together. And it's about synergy and strategic collaboration and looking for like massive opportunities that are easy to implement and jump on right now. And I think that there's so many places for. anybody who has an entrepreneurial mindset that can think a little bit more flexibly and laterally, that there's more opportunities to make a lot of money really in short time frames, I think, that are going to show up. And then I think that window is going to kind of start to shrink over time until we get to some utopian future. But I think over the next, if I were to guess, over the next three to four years, there's just some massive opportunities. I'm trying to think of a good term, almost like moonshot or something like really big opportunities that are relatively easy to capitalize on, especially with AI now. And that's kind of where my mind is, is just looking for those and forming strategic collaborations. And, you know, versus I just think the idea of operating in a vacuum as a business is really dangerous now because it's kind of similar to being an employee that's locked into a lane versus becoming more flexible, looking for. really powerful pivots and ways to collaborate and do things together. Um, because if you can shortcut the trust building process from a absolute cold prospect, um, to, to somebody that is willing to dive in with both feet, that's a super buyer. Um, having that kind of speed and agility is important now.
- Speaker #2
You know, the other day, and this, this is just showing you about the, just this, how quick things are evolving.
- Speaker #0
I'm prompting something. I forget exactly what it was. There's probably something about my, like some cigars that we came across in Tampa. And it's the first time I saw this come up. So I was talking about the cigar. I wanted to know what it was, the construction and everything. And then at the end, it came up with, do you want an image or do you want me to create a video? Now, this is a video with. kevin and me in the video and it was just gonna produce it like that like i i've done that before but i've had to prompt it and i had to go to a different app but this is right in chachi bt right it's crazy and
- Speaker #1
did you get the feeling like the distinct feeling that you were the one holding up the ai not the other way around because you're like i'm not sure yet i gotta think yeah yeah it kept saying come on norm come on Yeah.
- Speaker #2
Where do you see this though? I mean, that's a good point that Norm brings up there about, and you kind of said it with collaborations and real life stuff, is authenticity. Where now with AI, you can mimic anybody. I mean, with VO3 and what came out, you know, the perfect voice and you can, I can mimic anything. How are we going to know what's real and what's not? And marketing is all about trust. it's there's a lot of trust when it comes to marketing and people to buy. How are we going to overcome that in a world of authenticity? Or is it like what you said, where you're doing the masterminds and the groups and you're taking your customers and if you're selling, I don't know, sewing accessories, you're creating groups of sewing clubs in different cities where people come and have that human interaction. What do we got to be thinking about when it comes to how to leverage But also make sure it just doesn't. take over and have, we can still remain human.
- Speaker #1
Yeah. That that's definitely the in-person stuff. I think I realized that it isn't entirely practical for every business to consider that, but I think that the in-person stuff's a really big thing. Um, but yeah, I mean, within a year that would probably be like, you would have no idea if I was a real person talking to you right now, you know, and it could be completely fed by all my stuff and I could be on 10 podcasts at the same time, you know, and it's a pretty crazy thing. But, you know, Garry Kasparov, I forget, was it called Deep Blue? The engine that beat Garry Kasparov back in the 80s. Yeah,
- Speaker #2
the chess, the chess, yeah. Right. Yeah, it's Big Blue or something, Deep Blue or something like that. Yeah, IBM machine, yeah.
- Speaker #1
Right. And so, you know, a long time ago, AI defeated humans at chess. But what's interesting is that, you know, people still, chess is probably more popular today than it's been with the... a few exceptions in the past. It's super popular right now. And humans are like way less good than than AI. But it's the entertainment factor and getting to know the human and following them. You know, I think some of the key things are leadership. That's why I was saying that asset is AI can't make you feel bad for for not doing something in the same way that he the human can it can't hold you accountable in the same way because like, oh, it's just a chatbot. But if somebody, if I'm paying somebody or or they're just holding me accountable to something and leading me through something. Um, you know, they can tell my friends if I don't follow through, they can make me feel bad in a way that the AI can't. And I think that that's actually really valuable. Um, and the other side of that too, is if you put any 10 humans in a room, one of them will just naturally rise to the top and be the leader. And there's all these brain chemicals and all these things involved, but that human dynamic is really powerful. And I feel like, um, like a vision cast by a human will just have a much stronger effect than AI ever could. Even if it's a more perfect vision that has like all of the strategy and everything figured out, still, it's not the same as a human offering a rally cry to people and bringing people along. So I think leadership and person things like really getting clear on a vision that's authentic that, that pulls people in. I think things like that will be, um, will stand the test of time.
- Speaker #0
And that's why. Kevin and I do that CMS. All of a sudden you have 10 different strangers, most likely alpha personalities, you know, they're alpha dogs. But at the end of it, you've got this human connection that at four or five days, you've built friends that you trust. And it's that human connection. It's crazy. And just watching it unfold while this is happening.
- Speaker #2
And the networking and the effect of that is in business and in life is really strong. You said something about the collaboration is big now with humans collaborating. Do you think that... and not operating in these silos as much. Do you think that's where a lot of people are missing the boat right now when it comes to business? They're trying to do everything themselves, or they're not trying to bring the best of everybody together? And it's like, hey, let's almost like not a co-op. That's the wrong word for it. Or maybe it is the right word. And let's pull all of our resources together and use the tools and the technology out there to actually rise above. Do you think that's where? there's big opportunity right now? Or is that what you meant? Or do you mean something a little bit different than that?
- Speaker #1
Yeah, no, absolutely. Um, you know, I've, I've been over the last year or two, I've been focusing on that like heavily and actually finally did the forcing function of having the event and getting things rolling. And, uh, there's been more wins, not just for me, but all the people involved than, than I've experienced in the decade before in my, my own kind of secluded business, you know, just because I think that Anytime somebody cracks open front end traction, like message to market match, that's a really powerful opportunity. And I call it the golden window afterwards, like when somebody becomes really obsessed with something like if you get into pickleball, and you weren't into it before, you know, suddenly you're buying all the paddles, you're finding the people to follow and listen to the bags, the shoes, everything. And like my buddy got really into it and actually started, he's in the process of starting like an actual facility. He got so into it, started like the National Pickleball Association or something. But whether you're getting into something small that's new or something big, there's this point where you become obsessed with that thing to some degree. And the really big businesses have ways to capitalize on all the different paths that those customers can take. Like in the women's relationship market, that's one of the places where I publish some experts. They'll come in looking to fix their relationship. And some of them will think that fitness is the solution. Some will think that finances are. Some will think that personal development is. Some will think that astrology is the answer. And if as a business, we were like, OK, we have to cater to all of those paths. It would take me forever to build all of that out. Instead, I form partnerships with other folks and create strategic collaborations to sell more high ticket, to get more traffic back from them, to monetize in physical ways and digital ways. high ticket, low ticket, and that creates this ecosystem that's really powerful.
- Speaker #2
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- Speaker #1
Like in that market, a lot of info products have about a two or three year shelf life where they'll do really well for two or three years. But that business has been going for like 13 years or something like that. And it's because we've created roots and branches. instead of just focusing on the trunk of the tree. And I think every business, particularly like an e-com, if they have a lot of volume, there's so many ways to plug into the up and downstream. They could create so many profit centers and traffic sources and things like that.
- Speaker #2
What about on a high ticket? I mean, what do you consider high ticket? 10 grand, 25 grand? What's a good low level baseline of high ticket?
- Speaker #1
Low level. So... It really depends on the market, of course. I mean, sometimes high ticket is $1,000, but, you know, anywhere from the, I typically think of it from the $2,000 to $50,000 range.
- Speaker #2
So when people, there's a lot of people out there, and it's me sometimes included, it's like, no one's going to pay me $25,000 to join my mastermind. Who's got $25,000 laying around? Just the really rich guys that donate to the political campaigns and they can donate to me instead. But there's a lot of people that... Suddenly, if you give them the right offer and you frame it right and it's the right thing, suddenly they got $25,000 from somewhere. So how do you do that from a marketing point of view? What are the triggers that you got to push to get someone to part with 25 or 50 grand? Or you got to build them up and build that trust. And is someone that gives you 50 grand, are they typically someone making $10 million a year? Or is that someone that's making $600,000 a year and they're like, I'm putting 10% of everything I got into Jordan and his thing? Can you walk me through some of the psychology of selling that type of high ticket stuff?
- Speaker #1
Yeah, really great questions. So a little bit of preamble to it. I think five to 10 years ago, it was when things were moving slower. Um, it was about just bulk of material. Like what new discipline can you teach me? You know, like how can I bolt on this, this extra capacity or ability to do something? Um, these days, what I'm seeing and, and, you know, just the other day, a 50 K sale came in from somebody that I hadn't really talked to. I've talked to like once or twice before, but they were pre-sold by somebody that I'm collaborating with and they just came in and just signed up just like that and um you know, that's on the 50K side. There's a lot of 5Ks and 10Ks all over the place. But the key in my mind right now is that they're looking for a secret weapon. If we're talking specifically about super buyers, that's who I like to focus on are the whales and the clients that I know I can get the biggest result for and will also be the highest LTV for me. They're looking for a secret weapon and they don't want to buy the same thing that the masses are buying. You know, they're looking for a unique solution. And there are several factors here. One, they have to know the motivation of the seller. And I think that this is what everybody, a lot of people miss. Like to me, when I look at a lot of high ticket or low ticket offers that have anything to do with make money or anything like that, it's like I'm selling this to you to make money is how it feels when I see their offer versus there being a baked in selfish reason why where it's like we're all going to win together. And that's a really key factor. I think an under the wing kind of offer is really like, that's definitely been a needle mover for me versus like, Hey, here's a course and go get, go, go get the result by yourself. You know, hopefully you make it. Um, instead we're all going to, it's like, we're going to burn the ships and go get this result together. That kind of thing is powerful. I think collapsing time is so Travis Sago. Um, if anybody's not following Travis Sago, they should, he's a genius. Um, he has this thing about the currencies, human currencies called timer. Uh, it's time, identity, money, energy, reputation. It's like the five currencies that people have. Like they're, they're looking to reduce certain aspects of that and increase certain aspects of that. And I think before in times of abundance, um, both time and money and everything where we had all the time in the world to figure things out, time, wasn't that big of a deal. It was like a lowercase T like now I think time is one of the. biggest considerations. It's a bigger cost than money is by far for a lot of people, because if you invest six months in learning something, um, you know, 10 new LLMs could come out that change business completely and all this crazy stuff could happen. So it's about getting a key specific result. And it's about getting rid of all the modules all the time. Uh, you know, an eight week coaching program is so much more expensive than, Hey, I'll, I'll crack this wide open for you in two days. That thing that's been keeping you up at night will be gone. you'll be able to get to the next level super quick. So those are the things I think about.
- Speaker #0
So you know Dan Kennedy?
- Speaker #1
Absolutely.
- Speaker #0
I saw him in Toronto. He came out to YEO back in the day, and it was incredible. You could join a strategic coach. It was $25,000. You could join a $50,000, or you could join at $100,000. I think those were the three tiers. Well, the people who were making less money, so it was all structured that. You had to be with your peers. It didn't make any sense. Well, he would not push. Somebody wanted to do the $100,000. He wouldn't allow them to do it because it was out of their league. And he created such a demand that everybody that was in $25,000, they didn't want $25,000. They would spend the $50,000 just to be in it. And now they had to wait. They had to evolve. And it was just a brilliant offer. And he just, well, you know. you know dan kennedy you know it's he's just he's the guy he's the specialist when when you want to put out an offer but he's got backing as well you know he backs it up with uh with knowledge no
- Speaker #1
i mean that's one of the things i feel the saddest for the new entrance into like online marketing is is the ones that don't know about folks like dan kennedy i mean he's it's crazy yeah so what so on this
- Speaker #2
Condensing time is one of the things that you said in these five things. Well, how do you sell courses or info products or information? Well, you said earlier it's probably going to go close to zero. But when I can just go to ChatGPT and just say, give me the five things I need to do right now to solve this specific problem in order and step by step. Or I can even take a screenshot of something and say, tell me how, you know, with coding, I can take a screenshot. I don't have to learn how to do coding. I can say, I got this error. So here's a screenshot. What are the steps to actually bypass this error and fix it without even going to technical support? And it'll spit it out a lot of the times. So what's the change? And on that same note, you, me, Norm, we have a lot of content. We've been creating a lot of podcasts. We're creating courses, creating, you know, guesting on things, talks and stuff that we've done. Is there any value in that and putting that in our own little LLM? You know, some of it's out there on the internet and it's piecemeal and things can get up. But what if we took the knowledge of your mastermind, all your 50, 100 people, how many are in it and you and everything that you've done is it's insulated in this like thing. And it's not going out to the general internet and other things, other ideas getting mixed into it. Is there any value in that type of stuff?
- Speaker #1
So, well, that's exactly where I think, yeah, expertise is just going to plummet. the value of it is going to plummet because. You can get all the greatest mentors of all time together consulting you right now. And probably two days, you could just sit down and get Dan Kennedy and whoever else, Henry Ford, anybody else just being your mentors right now. You know, it doesn't, it's not that I think the value of something like this is affinity. You know, I was saying distribution and audience, but particularly with affinity, anybody watching this will have a stronger affinity with any of the three of us than they did beforehand. And the more they consume, the more trust and know, like, and trust they build up. And that way, if there is a big opportunity where you have a shortcut for a specific kind of person and they hear you say it, boom, you know, the trust, like you've created that powerful asset. But when it comes to that, that's why this all kind of links together, where the kind of high ticket that I sell now is much more focused on the people, the resources, the connection, and helping them get the result really quickly. through taking them under the wing, basically, in some way, shape or form, whether that's me or somebody that I'm publishing or collaborating with, because they could easily get the expertise and go do it in a vacuum, but they won't. That's the thing is they need the leadership. They need the real life human to human opportunity and resources that can connect them to an audience or whatever. You know, even like a practical example, if you have like an e-com person that's selling like bicycle stuff. and they want to work with some big association, there are a couple of degrees of separation away and like a kick in the butt away, you know, like they need the leadership and like they need the insight planted from a human that they can look at and look at them in the eye and believe that that human's telling them the truth that they can actually make this happen versus like a black screen with text. It's like, all right, do this, do this, do this, you know, and that kind of connection and resource and leadership is really, really valuable and actually leads to results. versus, you know, here's the manual that has the instructions in it,
- Speaker #2
you know? But on the flip side of that, the younger generation right now oftentimes trust ChatGBT more than they trust the human. I mean, an example of this, I was at a conference a couple weeks ago. It's a company called Pattern, their Accelerate conference in Salt Lake City. And the CEO was up there and he's like, he's got like 10 kids or some crazy number of kids. He's like, every time our kids turn 16, we offer to buy them a car. And when... and they can pick any car they want. And usually I will guide them. I'll say, you know what, you might want to get a Ford or you might want to get a Toyota or this one or whatever. A woman's daughter, and usually the child will buy one that the parents recommend. His latest, youngest daughter, instead of buying what the parents recommended, she went on the chat GPT and she said, this is what I like. I'm a 16-year-old girl and I like this and this and I like to go snowmobiling and snowmobiling and I like this and this and this. What's the perfect car for me that's safe and whatever she put in. And it came back and said, oh, you should buy a whatever, a Toyota Accord or a Honda Accord or whatever it said. That's the car she went with over anything her parents. So are people going to be trusting, is back on that trust where you said, I agree with you. Us doing this has affinity to us as humans. But to people, how long do you think that's going to last for people to start trusting the machine more than they trust the human?
- Speaker #1
Actually, I mean, super good points. Like one thing to say before jumping into another point is that I definitely think that there's going to be layers of society that just act way differently, you know, and it's because how we all grew up is so different than how they're growing up now. It's just incredible, you know, and. I think that's a key factor. And the idea of just blanket reaching everybody is probably a relic of the past or going to become increasingly a relic of the past. Um, but I think that, uh, I mean, the point you brought up is, is almost exactly what I'm saying that, you know, it's like back in the day when search engines came out, our minds all stopped retaining as much effort. There's all these studies on how like our brain started acting totally differently. Like we stopped retaining and remembering nearly as much. you know, except for the city that we live in. Like I bet if they mapped it out, our recognition and understanding of the roads and highways going out was just way bigger, you know, 30 years ago. And now it's like much more shrunk. And that's metaphor. That's a metaphor for everything, you know, all the information that we have. And I think that that is that same kind of effect is becoming even more powerful with AI when it comes to expertise, like the idea of bringing on an expert onto, you know, whatever news network. talking about something that they're an expert in, unless they're reporting news about something that only they are privy to, people won't care. They'll be like, oh, Chad Chibitino is better. You know, like, and that's why, you know, to reach humans, you need humans. It goes through humans, you know, and to sell things to humans, you go through humans, except for, you know, like impulse purchase kind of stuff. That's different. I guess I'm thinking much more on the high ticket side and like getting, you know, but I. I think when it comes to selling low ticket mass market stuff, it'll be really interesting what happens to that.
- Speaker #2
Agents will be doing the buying for you. Their agents will just go buy. But I agree with you. The big ticket stuff, I mean, correct me if I'm wrong, but most people don't go to your website and just hit the button. You said this one guy just recently did, but most people don't hit the button and say, here's 50 grand. It's you got to get on the phone or your salespeople got to get on the phone and you got to have that human to human connection. And actually. sell them basically, uh, either subtly or hardly or however you do it to actually get to close that. Do you still find that to be the case is at the higher level, it still takes that human to human. Uh, most people aren't willing to just do it anonymously.
- Speaker #1
Yeah. And, and, and even in this case, it was through SMS. Uh, I've gotten away from phone calls as much. Uh, I use a lot of Google docs and, and, uh, chat and that kind of thing. Um, but, uh, but yeah, absolutely. They, they still, you know, it was another Travis Sago ism, but often the biggest question on their mind is, will this work for me? And it's hard to get that answered in a way that you really believe without communicating with a human.
- Speaker #0
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- Speaker #2
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So are you ready to elevate your business? Visit get.levanta.io slash misfits. That's get.levanta, L-E-V-A-N-T-A, .io, slash misfits, and book a call, and you'll get up to 20% off Levanta's gold plan today. That's get.levanta, .io, slash misfits. I remember back in, oh, it was, I think it was 1998, and we were working with Honda. So Honda had an educational program that their technicians go through and they had some people would show up. Some people would complete the course. And then my buddy got me involved with some of our new technology, which was a human guiding them through the course. And they saw a bump, I think, of 20% because there was a human just talking to them. Oh, you got the right answer. Oh, click over here. Now, this new human today. It's just going to be an avatar doing the exact same thing. It's just going to walk you through. It's not going to be Kevin or me or you. I don't think it'll just be, oh, you know, if you want that human interaction, I'm here.
- Speaker #1
Yeah, I do think on a mass scale, that is the case. And even for higher end stuff, too. But maybe that's the premium that the supervisors would pay for. It's like hearing from an actual human, you know, and I mean, and this is just this one modality. I definitely think the in-person stuff is really big. Almost no matter what happens, you know, like a. you know, the Coliseum and all that stuff was a chance for people to get away from everything, you know, and, and that I think humans want to be around humans no matter what. And that can be conferences and events, but it could also be trade shows and festivals and whatever else, you know, like, uh, things that people can do in person. I have a whole other play. That's probably too much of a rabbit hole to go into here. But, uh, I think real world businesses that you make money with your hands is not a permanent solution, but it'll buy a lot of people five to eight years. And, um, and that's. a big direction I'm going. I'm kind of creating a big net of solutions to quickly start all sorts of different real world businesses as a way to catch the mass exodus from online careers and things like that, that I believe is going to happen.
- Speaker #2
What was it like phone tech? I thought of this yesterday because I was here in Austin and the lights were blinking at Riverside and I-35 and his line was all the way back down the service road because those lights were out and I I saw the little truck go by. And he pulls over into the grass and the median and he goes and opens the box and hits whatever he's got to hit to fix this problem. But those guys, I was reading something, those guys that do that kind of stuff are a dying breed. They're retiring, they're aging out, and the younger generation doesn't want to do it. And now a lot of times what they're doing as a younger generation is wearing Facebook Ray-Bans and looking at it. And there's some retired guy sitting on his rocking chair back home making some extra cash with his Social Security and pension. And telling them, no, put the yellow wire over there and the red wire over there. And I agree with you. So there's a lot of opportunity in the dirty work or the jobs that still take a human to actually do. And there's a lot of business opportunities there. And AI can still play a factor in that too. But I think that's where there's a ton of opportunity. So I know we're getting close to wrapping up, but I want to go down the ABI. AI rabbit hole, just a little bit more. You said right at the beginning when we started talking that you have some opinions on how AI is going to affect the whole world and marketing and everything. I'd love to hear your views on that because I think it's fascinating to see all the varying views of where the masses don't understand AI. Their understanding of AI is, let me have AI chat to you, but you write an email. Or let me ask how to train my dog and it tells me how to train my dog, which is all great uses, but they don't really understand the next levels and what it can truly, truly do and how fast it's moving on the underbelly. So I'd love to hear your thoughts and your opinions on what we're about to experience over the next one to five years.
- Speaker #1
Sure. Yeah. Well, so one of the biggest things I think that it will inevitably. make it to where a big chunk of society can't meaningfully contribute value to society. Um, so, you know, whether that's 20% or 50% or whatever it is, that's going to be a big problem. And a lot of them won't be able to catch up quick enough and develop skills quick enough. Um, you know, the whole idea that technology creates new jobs, uh, whenever I hear that, not to offend anybody, but it kind of drives me a little crazy because this new technology, the nature of it is to replace human efficiency. if given enough time that it might even be true, but it's just moving way too fast and it's going to replace a lot of jobs really quickly. The new jobs that come up will be just as replaceable. And so, um, so anyway, spending power and the decisions that people make, I think that's going to be a big thing. I have a suspicion that there's going to be sort of a new class of, um, you know, not middle-class or lower class, but it's like, uh, like how Costco is an in-between business for people. And it saves people money. I think there's businesses that cater to people that are in that situation. I think that's a whole layer of business that's going to sprout up and become really prominent. But anyway, the biggest thing, the biggest thing is signal versus noise, in my opinion, where, you know, if anybody can say like, hey, I want to create like this kind of supplement for these types of blue haired millennials that are in Georgia and they press a couple buttons and boom, it's connected to a private label. Everything's done. you know, like that quick, I want to avatar selling this. I want her to be attractive and all these different things. Signal to noise is going to go like that. It's going to go crazy. And, and so the idea of being able to corner a marketplace, it's still obviously going to be possible, but you know, the celebrity relationships, the collaborations, all those things are going to be super important. And the people that have the, that's why audience and distribution is such a big deal. Um, I, I feel like, uh,
- Speaker #0
it's going to be harder to create signal. At the same time, it's going to be easier to start a business. So a lot more people are going to have small businesses, I think, like a whole lot of them, but that's going to change the dominance of the successful businesses these days. And so when it comes to that same effect we were talking about with Google search, the idea of creating a premium quality product that people buy based on its merits, because it's the best. I don't know. Of course, that'll always still be a thing to some degree, but I think people won't care as much. Whatever Chad GPT tells me, is that a good one or not? Even if it's being tricked, they don't care. They're not going to look into it themselves. They're going to have headline bias and just be like, oh, that's the best one. It's about getting into the conversation and becoming signal versus noise. All these different factors, like we talked about before, it's hard to see exactly where it's going to go. I just sense deeply that it's going to... It's going to be impactful, like super impactful. And it's going to change a lot of the ways how we currently think about marketing and selling a lot.
- Speaker #1
You know, something that I just did recently, both Kevin and I are our Amazon FBA sellers. So we're always looking for something different, something new, something exciting. ChatGPT or whatever you're using is great for that because you can see where the trend is, if the product's even going to look, do a bit of move. A little bit of research. So I'll just give you a quick example. I put in a quick avatar. And it's my kind of avatar. And it's kind of a rock and roll, a little bit of the biker avatar. And just kind of molded it around what I was doing. And I did it with beard oil. And it built out. It did some research. And then I said I wanted some custom formulation that's not on the market right now. and produce it. Give me the formulas. It gave me 10 formulas that blew me away. I don't know if I told you about that, Kevin, but it was just these pairings of sense that nobody had. I didn't do anything with it. I was just playing around, but it's, man, it's going to make things so easy if you start using the tool properly.
- Speaker #0
Right. Yeah. Which on one hand, that's super exciting as an entrepreneur to watch those things out. And that's, that's part of why I would say make hay while the sun shines. Like there's a good argument to be made for just blitzing, you know, and going out there and creating as much as possible. But other people out of opportunity seeking and also desperation are going to be doing the same thing increasingly as the years pass, you know, like one, two, three years from now, which will, which will cause a lot of interesting. downstream effects. But as of right now, there are so many opportunities. It's crazy. So many.
- Speaker #2
Hey, Kevin King and Norm Farrar here. If you've been enjoying this episode of Marketing Misfits, thanks for listening this far. Continue listening. We've got some more valuable stuff coming up. Be sure to hit that subscribe button if you're listening to this on your favorite podcast player. Or if you're watching this on YouTube or Spotify, make sure you subscribe to our channel. because you don't want to miss a single episode of the Marketing Misfits. Have you subscribed yet, Norm?
- Speaker #1
Well, this is an old guy alert. Should I subscribe to my own podcast?
- Speaker #2
Yeah, but what if you forget to show up one time? It's just me on here. You're not going to know what I say.
- Speaker #1
I'll buy you a beard and you can sit in my chair too. And we'll just, you can go back and forth with one another.
- Speaker #0
Yikes.
- Speaker #1
But that being said, don't forget to subscribe,
- Speaker #0
share it.
- Speaker #1
Oh, and if you really like this content, somewhere up there, there's a banner. Click on it, and you'll go to another episode of The Marketing Misfits.
- Speaker #2
Make sure you don't miss a single episode because you don't want to be like Norm. It's an exciting time that we're in, no doubt. I mean, but it's... I love the psychology of it. I love the psychology of the marketing and figuring out what is it to push the buttons to get people. And like you said, it's all about, you know, a lot of selling is what you said. I think you gave the examples like you buying a thousand dollar deal and you're just like, I'm just trying to sell you my course. I don't really care about you. It's more, you're going to have to show that empathy, that relationship, that desire to actually help. And I think that's going to become more and more, I guess some people call that authenticity. more and more in marketing. Where do you think social commerce plays a role in all this? We have AI and we have all these marketplaces and for e-commerce and for info products like ClickBank and all this stuff. Where does social commerce... come into this? Do you think it's peaked and it's going to level off and go down, or do you think it's going to continue being a major player in this whole marketing thing?
- Speaker #0
I think it will be a major player. This will get super technical for just like a microsecond, but the ability to determine whether or not something is AI is going to be really important in the future. I mean, just with VO that just came out, it's crazy. It's crazy. If that goes unchecked, Nobody will trust anything. out there, including social profiles and, and like, Oh, it's just AI. It's just AI, you know? And so that'll actually change the nature of like social networks and the internet and everything. Um, but, but I have a sneaking suspicion that there's going to be some way to, to definitively maybe blockchain, um, to know that something is real versus AI. If not, I don't know, things are going to get really interesting. Um, but yeah, I think it, I don't know if it's peaked. Yeah, I don't know. I'd be lying if I said I had something that felt like a concrete answer for that. I'm not sure.
- Speaker #1
Have you heard lately? I'm asking this to you guys. I don't know if I'm going crazy or not, but these commercials, have you heard? I've got you covered. It seems like every other commercial, I got you covered. And it just, like, I'm sitting there going, I see that all the time with AI. older like you know i and i've prompted it out but are they that stupid to use ai to write their bloody commercial and now these are high-end brands that are doing it you
- Speaker #2
know and kev i got you covered buddy i appreciate it man i hope you didn't pay too much for that there's a little spot just kind of curious uh yeah no but... Well, Jordan, if people want to listen to your podcast or check out what you're doing, your mastermind, I know you do a lot of really cool events and stuff. What's the way for them to check everything you're doing out and maybe get involved in some of what you're doing?
- Speaker #0
Yeah, thank you. I'll be honest. I've mostly been a behind the scenes guy publishing other people and don't even have much of a personal brand now. Only since the last year I've started becoming more public facing. But there's an opt in on ProfitMultipliers.com to get. notified about the event in September. And, uh, other than that, honestly, Facebook's probably, it's like an old boomer platform, but, uh, my, my Facebook, uh, is probably the best, uh, place to find out what I'm up to. So what's,
- Speaker #2
what's the event in September?
- Speaker #0
Uh, the next profit multiplier is 2025, which will be all about found money, hidden profit centers, and bottom line growth with, uh, a lot of what we just talked about you're baked in. You have some really awesome speakers that'll be a part of it. I was actually going to talk to you about that, Kevin. I'll follow up. But it's going to be a really good event talking about all of this.
- Speaker #1
Very cool. Hey, before we leave, I always have one question that I like to ask our misfit. And do you know a misfit?
- Speaker #0
I know plenty of misfits. Yeah. One of my favorite misfits, I don't know if he's been on the show or not, or if you guys have interviewed him, is Ron Lynch. Do you guys know Ron Lynch?
- Speaker #2
No.
- Speaker #0
He's fantastic. Yeah, I think he would love this opportunity, and you guys would benefit greatly by having him on.
- Speaker #1
Fantastic.
- Speaker #2
All right.
- Speaker #1
I think that's the end of the podcast. Jordan, thanks for being on the podcast today. It was awesome. I'm sure people are going to. be massively confused about what's going on in the future.
- Speaker #0
I've done the job.
- Speaker #2
Yeah.
- Speaker #1
And I'm going to remove you and we'll be right back. All right. Look it. There we go. I did my job.
- Speaker #2
You're getting better at this, Norm. After a year, you can hit the button.
- Speaker #1
Damn right.
- Speaker #2
You know, next podcast, I might have a story to tell you about a new little puppy. I actually I actually just put a deposit down on a puppy. So next podcast, you'll have to tune in and I'll share about a new little puppy that's coming into the kingdom.
- Speaker #1
Oh, very cool. I can't wait to see him or her.
- Speaker #2
Her, her.
- Speaker #1
Oh, that's fantastic.
- Speaker #2
But, you know, in the meantime, if you want to catch that episode next time and hear me talk about what's going on. You got to go to marketingmisfits.co, right? .co, no? I did.
- Speaker #1
Yep. It's been a year, Kev. .co.
- Speaker #2
I got it now. Just like you got the button down, now I got the .co, marketingmisfits.co. You can find out everything about us. If you like this episode with Jordan, make sure you check out what he's doing out there. You can also forward this on to friends or someone that might enjoy listening to this or hit that subscribe button as well. Uh, we're on Apple or on Spotify. We're on YouTube. So be sure to check everything out. Um,
- Speaker #1
don't forget about the nuggets. If, if people want to see the clips, we've got a new YouTube.
- Speaker #2
That's right. We've got a new YouTube channel with the clips. And, um, uh, depending on when this airs, we may or may not have the miss, uh, the marketing misfits newsletter where we're taking actually these episodes. And just like Jordan said, we can slice and dice this into 82 different parts. One of those is actually because audience building is critical and newsletters are one the the best ways to do that. And we're going to actually take the Marketing Misfits podcast. We'll take a summary of some of what we talked about here on the podcast. Plus, we're adding some additional content to that that's not in the podcast. And that'll be a weekly newsletter. So you'll be able to check that out as well. So marketingmisfits.co, C-O for everything Misfit related.
- Speaker #1
And I think we're going to be doing like a TikTok dance on each one of the newsletters, aren't we?
- Speaker #2
Yeah, there's a little video TikTok dance. Yeah, that first one where you made me stick my finger up your butt was kind of weird.
- Speaker #1
All right, everybody. We'll see you later.
- Speaker #0
Three, four,
- Speaker #1
three,
- Speaker #0
two.
