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In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Korie Minkus, the founder of Rock Your Product, to discuss how successful Amazon and Shopify brands can confidently make the leap onto physical retail shelves.

Korie breaks down her proven 5-step Retail Operating System, explaining exactly what buyers at major retailers are looking for, why your current packaging will probably fail in stores, and how to solve the massive cash flow challenges that come with fulfilling large purchase orders.


📌 Main Topics Covered In This Episode

The 83% Rule: Why offline retail still dominates consumer spending and how e-commerce brands are leaving massive amounts of money on the table.

The 5-Step Retail Operating System: Korie explains her exact framework for getting brands retail-ready: Position, Prove, Prepare, Pitch, and Prosper.

Fixing Your Packaging: Why packaging that converts well on Amazon is almost never the right packaging for a physical store shelf.


🛠️ Mentions & Resources Links Rock Your Product Website: rockyourproduct.com

⏱️ Timestamps
0:00 - Why 83% of Retail Spending is Still Offline
1:03 - Welcome to Marketing Misfits
2:58 - Meet Korie Minkus (Rock Your Product)
7:05 - When is a Brand Ready for Retail?
13:11 - Selling One Unit vs. Selling Case Packs
14:42 - The 5-Step Retail Operating System
18:20 - Why Most Brands Fail When Pitching to Retail Buyers
22:12 - Building Unshakable Confidence with Retailers 34:25 - How to Finance Massive Retail Purchase Orders
39:25 - Why Your Amazon Packaging Won't Work
41:13 - Using Geo-Targeted Ads
46:04 - Using Consignment Deals to Build Retail Proof
52:17 - How Buyers Use Amazon to Vet Your Brand
1:00:53 - Distributors vs. Direct Retail
1:04:44 - The Importance of Personal Branding
1:10:43 - The Retail Confidence Architecture Pitch Deck
1:14:30 - Outro

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*All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing.

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