Transcription

• Speaker #0

  We found a grand total of 277 YouTube channels using the image and the likeness of my father and having him say things that he never said and having him sell things that he never sold. So it was a battle. It was a battle because it affected our revenue, it affected our growth, it actually affected our reputation. They were already getting close to a billion views. There's no such thing as AI sloth. You know what there is? Human sloth. This is a very hot tip for all of you that like to use AI. I use them both actively. I'm more like 70% Claude and 30% Kodak, but they're both equally important to me and I'll explain to you why in a second. You're only competing against yourself. You've got to be patient. You can go 65 miles an hour and still get to your goal. I'm going to give you a correction on that in this particular era. That's not quite true anymore.

• Speaker #1

  Señor Farrar. Hello, sir.

• Speaker #2

  Que paso?

• Speaker #1

  I'm doing okay. See, that's about the limit of any language I know. Except for... Oh,

• Speaker #2

  no, you know Canadian. You know, you know, eh, and, about, and a few other Canadians, so you can speak Canadian.

• Speaker #1

  Yeah, and mayonnaise.

• Speaker #2

  And mayonnaise.

• Speaker #1

  Yeah.

• Speaker #2

  You're the only guy that I know that puts ketchup on his macaroni and cheese. And it's not just you, it's your son, too.

• Speaker #1

  It's a staple.

• Speaker #2

  It's like, what the heck do you put, why do you put ketchup on your macaroni and cheese? I guess that some people, they look at you funny when you put mayonnaise on your fries. You know, I got that when I went to Belgium. They put mayonnaise, they use mayonnaise, they don't use ketchup with their fries. And so I'm, that's a big thing for me now. But I guess people look at me weird too.

• Speaker #1

  So where are you going with this, Kev?

• Speaker #2

  I'm going with this that we're misfits, you know, that we actually don't, don't, don't play by the normal rules. And that's our guest today is someone that doesn't play by the normal rules. This is someone, I don't know when you met Manny, but I met Manny Suarez when I think it was at a Titan event back in like Orlando. I think it was something Athena Saberi was throwing in a house and he was standing out on the balcony and talking Facebook stuff. And I think at the time, this was probably like, I don't know, eight, nine, maybe 10 years ago. He was saying like, You need to check out YouTube. YouTube's the next... This was before TikTok existed. And I do Facebook, but YouTube Shorts, that's gonna be the next thing. They're doing this little short thing. We're experimenting with it right now. It's crushing. And I was like, who is this guy? But he knew his stuff, and so I went back, started looking around at YouTube Shorts, and sure as a bear shits in the woods, he was right. So, YouTube shorts became a thing. So this is someone that's always, he's always on the cutting edge.

• Speaker #1

  Yeah, I met him in a Ben Cummings launch pad. That goes back to 2017, I think.

• Speaker #2

  Oh, wow. All right.

• Speaker #1

  Yeah, he was in Vegas. You actually came out to meet me. And we went out and we had a group of people that kind of followed us around and we went out to dinner. And yeah, it was great. That was my first time. And that's when I knew what this guy was real.

• Speaker #2

  Yeah, this is going to be a fun talk. So hold on, everybody. Get your popcorn. Buckle in, because I think this is going to be a lot of fascinating stories and a lot of really cool practical stuff you can put into your business. You want to, you know, you still remember. I know you're not in your normal location right now, Norm, but you know, remember how to hit the button.

• Speaker #1

  All right.

• Speaker #2

  It's the red one, the green one that says bring on. Don't hit the red one because that'll take me out.

• Speaker #1

  oh hold it you want to know the button that'll take you out hey hey welcome it's nice to see you again that's awesome norm i bring him back no i think you should i we like getting it absolutely hey

• Speaker #0

  what's up annie good to see you man oh so good to see you you know what you guys are getting younger guys like it's i think i think i'm the only one in this group that's getting older all right like we don't know about that yeah no you talk about um Thank you. So this is, by the way, Kevin, you were telling the story about how we met and when we met. Ages before the Titan was even an idea, just so you know, right? Like, I know Titans was formed way later on that chain of years and then, but you and I met in Orlando for the first time and we had many coats and we had you there and we had this big house that we all went to meet before the ClickFunnels event. And yes, Afina Saveri was there and that's how we connected initially. And I think that was, yeah, somewhere around what Norm is saying, 2017, 2018. I think before that I actually met you, Norm. So I remember. I remember that dinner that we had in Vegas, I think it was. And we went out to dinner with the Ben Cummings crew. Absolutely. It's like, you guys just took me down memory lane. So we've been around the circle for a while. That's for sure.

• Speaker #2

  We've been doing this. So we might know a thing or two, right? You might know a thing.

• Speaker #0

  Absolutely. Absolutely. So you guys did great. Norm, I don't know how you, we need to do a separate podcast. How do you keep your beard looking like this? Have you never built a brand around your beard? I can... beard oil brand or something?

• Speaker #1

  No, but a personal brand. That's the whole reason for it.

• Speaker #0

  I think people are going to stop following you if you shave that one day.

• Speaker #1

  I'm really nervous about that. My wife hates it, by the way. She can't wait until I get rid of it.

• Speaker #0

  It must be tough to be a woman and have to kiss you. That's for sure. I must be tough.

• Speaker #2

  He just doesn't get kisses. He's been abstinent for like 10 years. No, but speaking of that, I mean, you've been an entrepreneur for quite some time, and you've had some ups and downs, right? I mean, you've kind of like similar to I think Norm and I both. We've had our problems where we hit kind of rock bottom, and we built back up. And I remember you hit rock bottom, and I remember your story from another podcast or something we did, and you built back up and launched a brand with your father and blew that thing up, and then you went on and launched a couple other things. like I don't know, half a million dollars of, what was it? Half a million dollars a month or something on Amazon. Did a bunch of Amazon stuff, a lot of Facebook stuff. So what's the short little synopsis of like Manuel's story?

• Speaker #0

  A lot has happened ever since the last time that we sat down for a podcast or some kind of same group, that's for sure. Ups and downs are, there's no such thing as entrepreneurship without ups and downs. You want to avoid ups and downs, you go get a job. That's the reality. right that's show up get your get your responsibilities done and get a paycheck week after week uh it is there's no such thing as no ups and downs right so we've been through that i've had to reinvent myself a few times um including reinventing myself in this new era which is like the biggest reinvention of all of them combined right that's for sure now in my case um 20 years first time i've i i built a business was 2007, launched a business without knowing what the heck I was doing. So that's like almost 20 years ago. And we founded a company that today is a nine figure a year business. And we are in nine countries and it's all built on my father's legacy. And I'm very proud of still being the president of this company, still running it, still being the chief marketing officer for it and creating strategy. around this brand. My father passed away in 2021. We made it even a bigger passion of mine to get his message and his legacy to become immortal. And I did so. I had a lot of people approach me. This company is called Natural Slim. We have the largest social media following on the health space on planet Earth, on any country, on any language, with over 53 million followers. For sure, we are the largest, most followed brand in Latin America and built a great community. We're all built in the social media world, never did any traditional marketing. We are a product of the internet and the social media era. And in 2021, when my father passed away, who was my other partner, I had to get a lot of advice from people being asked like, And also, what are we going to do? Are we going to replace your father? Are we going to go and get the next person to create content? And I basically made a very strong determination that we're not replacing him. We are immortalizing him. So when my father passed away, we were producing about 30 million views a month with 8 million followers. Two years later, we now have 30 million followers in 2023. And we're producing 150 million views a month. Two more years pass by and we have 50, almost 53 million followers. And we produce about 400 million views a month across Facebook, Instagram, YouTube, the entire world and ecosystem. And this is all from one decision and me saying we're going to immortalize my father. He made 3000 videos. We're going to take that content and we're going to push it out far and wide. So anybody that lives in the Latin American world. They know the name Frank Suarez. You cannot be a Latino and speak Spanish and consume content and not have heard the name. Frank Suarez. And we took that massive legacy and that personal brand that he was. He was a giant, short guy, right? He was a big, tall guy. Kevin, maybe like, what are you, Kevin? Five, seven, five, eight?

• Speaker #2

  I'm five. Yeah, well, I've shrunk, but yeah, about five, eight and a half.

• Speaker #0

  Okay. Well, that was my father, right? He was five, seven and a half maybe. And, but this big, big personality with a lot of power and a lot of knowledge. And I took his content and we made it omnipresent. And, It was a correct decision. Company expanded. Company grew a lot. And along the journey, I built a lot of other brands. You know, I'm in the middle of a big brand right now that went from zero to six figures a month in six months. And we can talk about that. This is with the Dog Whisperer. His name is Cesar Milan. He's my other partner. And I'm in the middle of, like, also growing the agency, delivering services for clients because I love the game. So this is a short... summary of a 20-year journey as an entrepreneur and going all in right now. Like I've been since the beginning, since the launch of ChatGPT and it going viral, I went all over. I went all in. I knew it. It's one of the things that I can tell you. It's one of my, I have weaknesses. I definitely have many weaknesses, but one of my strengths is to be able to see something and see what it's going to become. It was not that complicated to see what this is going to become. So. 2023 comes about, JGPT, you know, I started learning about it. And there's been several phases. And we are at a very unique phase right now in AI that people don't get it. They don't get it yet.

• Speaker #2

  But before we go down that path, just for the audience listening that's not Latino and has never heard of Natural Slim, what is Natural Slim? Is it a supplement? Is it a weight loss? What is it?

• Speaker #0

  We have about 45 different SKUs. various others on Amazon. I built the Amazon brand back in 2015, and it was the first Amazon brand that I ever built, that's for sure. And we sell supplements. Our focus is metabolism. We specialize in teaching people how to repair their metabolism, which is the root cause of a lot of health problems. We stay away from claims regarding health in general, so we focus on weight lots of metabolism. That's our focus. And in an era full of osempics and people injecting themselves stuff, we are an educational company. We provide education. We give guidance. We show people how to really control their health through information. And that information combined with high quality products, not miracle products, products that work well when they are used in combination with knowledge. So we are an education company. That provides a lot of service because we have about 100 consultants over the phone in the USA alone, taking over social media reach that we get, a lot of the inflow that we get. But we are a very heavy e-commerce brand as well.

• Speaker #2

  Hey, Norm, I've got a quick question for you. I'm trying to manage all my affiliate and creator programs from Amazon, from Shopify, from Walmart, but it's just a freaking mess. I mean, I've got... reporting coming from here and there's all these different Slack messages. You know, if there's like a unified dashboard where I can do this all in one place.

• Speaker #1

  Yeah, absolutely. And you're right. It is a mess. A lot of brands are complaining about that, but there is a place that has a solution. It's called Levanta and they let brands recruit partners, track performance, manage payouts, send product samples, and even run creator programs across every major marketplace. All in one place. And guess what? Brands can spend less time on tools and more time making profit.

• Speaker #2

  Is that the one that you sent me a link for, like a 10% off coupon, their gold or enterprise plan a few days ago?

• Speaker #1

  You got it.

• Speaker #2

  Oh, cool, man. I think I've got that link here. Was it Levanta.io slash Misfits?

• Speaker #1

  Yep, you got it.

• Speaker #2

  L-E-V-A-N-T-A. dot IO forward slash misfits. Awesome. I'm going to go, go hit them up right now and get that 10% off.

• Speaker #1

  Perfect. Me too. So I want to know, like it all sounds great. Everything sounds very successful and understand that, but I want to know some of the hurdles that you've had, some of the kick between the legs and you had to get up.

• Speaker #0

  So do you want to start with some of the earlier hurdles? Because this last few years, it's been massive. That's for sure. It's a long, I can make a whole book to make people cry about and be sad over me. It's going to go away as soon as they realize that I have been able to break through and accomplish success. But man, the hurdles. Let me tell you one of the biggest ones. So era of AI comes around. And something that I'm a big proponent of and a big advocate of comes around. And I'm using it. I'm using it to create, to strategize, to build, to research, to do all the cool things that a lot of us are doing. While that's happening, the criminals, the irresponsible, the unproductive people try to use AI to feed off of other people's success and positioning. So they took my father's name and figure and they created. We found a grand total of 277 YouTube channels using the image and the likeness of my father and having him say things that he never said and having him sell things that he never sold. And the giant, this is a David and Goliath story. In this case, me being David, right? Obviously fighting against YouTube, the Goliath was not paying attention. And YouTube is a big channel for us. We have one of the largest channels on the planet on health. Top five channels. We got almost 12 million subscribers on the subject. I mean, we're bigger than Oprah and bigger than a lot of these other channels in that space that are really, really famous. So we get, right now, if you search for the word metabolism, by the way, we own that domain. Metabolismo is our word, is our home. When you search for Metabolismo on YouTube, which is a very common big word, similar to dietas, diets, it used to be dominated by us. Like we planted our flags and nobody could actually take us down. Well, the AI era created this wave of people pretending to be my father. And whenever you would search for Metabolismo or Frank Suarez, now we were competing for space and we went down to like 20 or 30%. of like the overall real estate on these searches. So it was a battle. It was a battle because it affected our revenue. It affected our growth. It actually affected our reputation above all because my audience is the 50-year-old stay-at-home mom that doesn't really know technology as much and she will believe anything from anyone. So if they see this person that looks like my father talking about... I don't know, a particular product to help with like erectile dysfunction for the husbands. They will believe that Frank is saying that. They would totally believe that. And that was happening across the board. At scale, it affected our YouTube ad revenue. It affected our sales. Amazon got severely affected by it because we have less people looking for our stuff because they were consumed by this other stuff. And YouTube was not listening. So I went on a path that cost me a lot of money, a legal path. It was a six-month, intense, 10-hour-a-day, consuming-my-life type of game. I was on a mission to protect my father's legacy, and I ended up through a temporary relief. It's called an injunctive relief. And some legal processes, I was able to get YouTube to pay attention and shut it all down. So one day I woke up to the... News of the year. This is 2025. It just happened that YouTube had shut down all the channels that were pretending to be my father because I had all of them on list and how many views. And some of these channels, they were already getting close to a billion views. They were actually like big time exploding. So it was a big deal. But I won that one.

• Speaker #2

  Wow.

• Speaker #0

  We always win. Generally, I can tell you, I myself, I usually end up like somehow. I've realized over the years, failure is an optional thing. Like it's up to you to quit and to give up on something. You're trying to build a brand. You can decide whether you stop or not, or you can decide whether you keep building it or not. It's your decision. But failure is something that you always control. So I was not going to let that one down. And that's one of like, I got several horror stories that would turn your episode into a Halloween episode. But it's always, there's like, There's this silver lining you can push forward. And I was able to get that massive victory for our organization and get our content. We actually, if I showed you the stats, it's incredible because we got the views going like that, right? Plummeting, disappearing from YouTube. YouTube wakes up, shuts down everything, and then we just went like that. It wasn't even like this. We just went like...

• Speaker #2

  Hockey stick. A hockey stick growth.

• Speaker #0

  Hockey stick. Incredible. So then we start picking up again and we start going again. But it was a battle and sometimes you got to battle. And what I say about the era of AI, there's going to be evil using it, right? Actually, as we speak right now, evil is figuring out the game plan to destroy, to manipulate. to take advantage of it. They're doing it as we speak, just like they've done with the dark web. There's been human trafficking going on, child trafficking. There's been weapons and drugs being spread. There's all these things going on with these technologies, right? It's happening all over again. So if we, the good guys, which I think you, Kevin, and you, Norm, are a part of that group. I've known you guys for a long time. We use our energy to make the world a better place. place. If we don't figure out how to use it and leverage it, it's going to get really dark. It's going to get out of balance. And I really believe that that's why I'm actually pushing because it's not enough for me to do my part. We all, the ones that are well-intended human beings, that want to earn our living. And we like to be sincere and honest and actually succeed at something, not not really try to cheat. We have to... figure out how to use this technology. Otherwise, we're going to let this world fall apart right in front of our eyes.

• Speaker #2

  Part of your success, though, too, is like, I mean, you're Latina. Your dad always is Latina. You focused heavily on that Latina underserved market. You started off in the U.S., you know, Facebook stuff in the early days, and you expanded since then. But you really like, hey, there's all these people going after the normal people. But you know what? There's this big underserved Latina market in the U.S., 60 million people or something like that in the U.S. that speak Spanish first at home. Second largest Spanish-speaking nation on earth after Mexico. And it's a very highly neglected demographic. And I think you did it for your brand, for Dr. Berg's, for maybe a few others as well. Can you talk about how, what made you decide to, I mean, obviously your dad was big in that market, but can you talk about the opportunities there that a lot of people, no matter what they're doing right now, AI or not AI, are just missing and the opportunities in that underserved Latina market?

• Speaker #0

  Absolutely. I'm I'm definitely no one that claims to be an AI expert or anything marketing expert. I mean, I guess you can call me a marketing expert at this point, right? But I have a better description for myself. I'm an opportunity expert. That's what I am. I'm always looking at what's the opportunity. And instead of making opportunities, like, oh, I'm going to go and build the next Facebook. You know, what are the chances of me doing something like that? Instead of doing that, I actually look at what existing opportunities we have, and I've done that for my entire career. So for me, my father had founded this company in 1997 in Puerto Rico. So we're going on a 30-year run now for the Natural Slim brand. And Puerto Rico is a small little island, 2 million people in population. The economy on that island, even though we're part of the USA, we will be the poorest state in the United States of America, if we were a state. And there was a limit to how much you will grow. on that company, on that country. And I brought him to the USA. I convinced him that we're going to go to the market in the USA. I still, it was so early in my journey. I was like a 25-year-old kid. Didn't really understand the game of business yet. When I was pitching this to my father, I thought that I was going to go to the American market. And I spent four years from 2007, which is the birth of the company, to 2011. basically paying my babysitter more than I was paying myself. Like I, it was, it was not a profitable adventure. And it wasn't until 2011 that it just something hit me. And I started realizing the massive amount of Latin American people in the United States. And it just started becoming really obvious. And it's one of those things that is like so obvious, but sometimes it just doesn't hit you until it does. So it just, at that moment, I was like, we are trying to compete here with Jenny Craig's and with Nutrisystem and with all these other companies. This is before the Osempic era. And what do I got? I mean, I don't got the billions of dollars that these guys have. I don't have the money that they have. I don't have the millions of dollars. Let's go even less than that. You know what I do have? I got a great communicator. I got a great seminar speaker. I got an amazing being that is expert and obsessed over this subject. And he had written a book and the book had gone. viral in Puerto Rico. And because of that, I told my dad, dad, we're going to go to the Latino market. We're redirecting. So in 2011, we started redirecting. And one of the first things that happened was the launch of our YouTube channel in 2012. And this is public information, Metabolismo TV, which is the largest health channel in Latin America right now on YouTube, was launched in March 16, 2012. And we got the first video going and then we got going and then we couldn't stop because the thing just started snowballing and it became obvious that that was our strategy. And while we were penetrating the Latino market, the Latino audience was booming in the USA. And now we are the largest minority. I mean, there's 19.8% of the population in the US is Latino descent or full on Latinos that are migrating to the country. So we have a... You know, like you said, the second largest country in the world of Latinos. I mean, Mexico has 100 million Latinos and it's a massive country and we got 66 million. So it just became this big blue ocean that all I had to do was service them because I had this figure. His name was Frank Suarez. He knew how to talk to them. His accent in English was not great. We tried that. It was hard to understand his communication in English. So we just said, we're going to go all in with Frank Suarez. And he did this. And we started blowing up and we went from $100,000 2012 to a million to five to 10 to 20 to 40 to 70 and into nine countries. So it was obviously the recognition of that opportunity. That's where the magic happens. A lot of people have to just be able to observe at their environment and see what are they missing out? What ingredients can they actually plug into this formula to make it? go, to make it go. And sometimes it's right in front of your noses, these opportunities.

• Speaker #1

  Was there a time when you were going to just say, that's it, I'm giving up? When you needed to turn a corner and if you didn't, maybe this wouldn't have been a success. Hmm.

• Speaker #0

  So 2011, we are the company. invested, this natural slim company, got a $10,000 investment by my father. And we were trying to self-sustain it ourselves. And then we got a second $10,000 investment by my father. And he told me when he gave me that check, he said, this is your last chance to make it work. Flew back to Puerto Rico, grand total 20 grand invested in this company. We never brought in any outside investors. There's nothing else. It was bootstrap every step of the way. At that point, Norm, if I would have ran out of that money and not find something that worked, that was the end of the journey. But I got a few things to start going. One of those major things, I got my father's book to get into the hands of a distributor. So we started getting some attention. And then we did a lot of door knocking. We did a lot of old school marketing, trying to break through and trying to get some attention. I mean, one of our top clients was our... our postman, he would come in and we would sell him our weight loss system. Anywhere we could find, we would try to stay above water. But aside from that final moment, you know, there's moments in time in which you don't forget it. Like, it feels like it was yesterday. My father handed me a check for $10,000 and saying, this is the last one. At that point, I can tell you that if I would have run out of that money and not be able to self-sustain. That would have been the end of it, whether I wanted to or not. I actually had to go bankrupt myself. So I was already in a reinvention process. 2010, I declared literally bankruptcy because I was one of those people that bought a house that they could not afford in the USA markets. And as part of the economic meltdown, I was part of that wash off along the way. So I was like, I was definitely going to... get to a point that if I didn't make it go right, I was going to have to end that journey right then and there. But we never got there.

• Speaker #2

  So your formula is basically educate first to gain authority and trust, and then come back on the backside and, hey, we have the product that solves the problem we just educated you about.

• Speaker #0

  That's exactly right, Kevin. This is the same even that I did with my agency. You guys have seen me obviously like on stages, on seminars, like I had the privilege of being with you, Kevin, when you were doing the course inside Helium 10 and we did that freedom tickets, I believe it was called, right? Yeah. So I have lived on that formula myself. Like my agency, it's built on this exact same formula. I have been doing this for a long time. Always, always educating first. before selling anything. Always generating goodwill and helping people get results with pure education. And from that particular funnel, a small amount of those people end up buying your products and services and then you get to build an empire. So I'm a little bit of a marketing misfit in that sense of like, I'm not going for the funnel that's ROI positive. I'm going for the long-term. journey of building a credibility, building positioning, building brand awareness. And I've been doing this for our brand. And as you can see, it was very successful. Even five years beyond my father's passing, we built quite an empire around his content and his legacy and his goodwill. And people have never seen him as a salesperson. They always see him as an educator that was on a mission to help the world be healthier. And that's the way that I approach the game of business and the game of marketing in general.

• Speaker #1

  What's the balance between what you do for your own brands, the companies you own like Natural Slim and versus what you do with the agency for other companies?

• Speaker #0

  So in the, great question, in the agency, Kevin, at this stage of the game, I am the CEO and I don't run businesses and clients directly myself, but I am implementing directions and systems and strategies and I am on a very big... push to replace staff members that don't use AI or have not adopted to it with staff members that do. And I'm actually making sure that that's how I scale the unscalable. I'm teaching them a lot on how to use them and how I'm using it to transform my activities. But along the journey, I'm not involved in the delivery of services to clients unless there's a personal interest for some reason. Like I'll pick and choose a couple of them to give them directions and strategies. But other than that, I have a great organization with over 100 staff that are great marketers that just get better and stronger in this particular era. And I'm focused on my world of brands. My focus right now is my natural slim brand, taking that to the next level. I am looking for strategic partnerships now. So if you guys have some ideas on that, we can welcome that because I'm looking for, you know, you look at brands like... Like Herbalife, they sell supplements. They do billions of dollars, but they've been a year, but they've been on a decline because they don't have what I have. I have a social media powerful presence and a massive, massive reputation in the field of the online world that they don't have, but they do billions. So we have a market to expand a lot. So I'm putting a lot of attention on next level partnerships to really get into the next level for this company. And then- passion project that is not just a passion project. It's becoming a big business right now that I've been working on for a couple of years. And I launched, officially, Heart launched six months ago. It was in January. It's a dog supplement brand for dogs. And with the biggest star in the dog space in the world and the biggest celebrity. And we have become really, really close, great friends. And building this brand is a top priority. I have a whole marketing Dean. building it out every single day. Our Amazon brand has been going in the right direction, but it's mostly, we're like 80% e-commerce right now with our own e-commerce lines, betterdogsupplements.com. And I'm running that as much as possible and integrating AI into that e-commerce brand because it's such an opportunity for us to really leverage what's available. I mean, I'm actually running... In one day, projects that would have taken me a couple of weeks, I mean just last week I launched a product advisor live agent that I own. It's not on a software, it's on my, I control it. It's my IP. And it's answering communications 24-7 across the entire world of social media pages, emails, text messages, e-commerce sites, everywhere. And it's producing revenue for us right now. So there's opportunities like that that are very unique to the time, especially with the speed that we can create these things in this particular era.

• Speaker #1

  Hey Norm, do you know any sellers out there that are just burned out doing this e-com game?

• Speaker #2

  You know, I know a lot of people that have talked to us, you know, when we go to events. It's not only that, they don't know where to start.

• Speaker #1

  Who would you recommend they talk to?

• Speaker #2

  The first one that comes to mind is Quietlight Brokerage. And here's why. They're going to build you up. They're going to understand your company. And at the end of the day, you're going to know how to maximize your valuation. So the very first thing you need to do is go and get your free confidential evaluation at QuietLight.com. They're going to ask a couple of questions. You're going to meet up. It's one-on-one with somebody over there. And then, you know, let the games begin.

• Speaker #1

  Awesome. What was that website again?

• Speaker #2

  It's QuietLight.com.

• Speaker #1

  Awesome. I'm going to head over there.

• Speaker #2

  You know, it's interesting that you... mentioned sort of the prerequisite for you hiring or keeping staff is that they have to have an interest in AI. And Kevin, I don't know about you, but I mean, we hear this all the time. A lot of the entrepreneurs that come on, the misfits that come on here, we hear that exact same thing time after time, that if they're not interested in AI, they're gone, just gone. And that's a prerequisite that you have to have a. passion or an interest in AI. It's just today's world. You're just not going to get ahead. You're not going to scale. You're not going to be a contender if you don't have people with that passion.

• Speaker #1

  I've told you that story where I was at the newsletter conference, big newsletter, 500 marketers and marketers. And, and, and here back in February of this year, nice conference, but there's a guy on stage that runs a financial, a financial newsletter doing millions of dollars for financial stuff. Someone in the crowd raised their hand. So how much AI do you use to write your newsletter? He's like, are you kidding? Zero. I would never touch AI. And I think anybody, I'm paraphrasing here, but I think anybody that uses AI is a fool. And half what surprised me is, one, his idiotic critique, and second was that half the room stood up and applauded. These are creative people. A lot of them, they're writers and they're... graphics people and they're creative people but half the room stopped stood up and and clapped and it got me thinking for a while after that and i went to lunch with our dinner that night with a couple people i'm in another group with and that does a lot of ai and like what do you think that reason was and the best we could come up with is they feel it's a threat they feel it's a threat to their creative process they feel there's a you know there's a lot of ai stuff that they're competing against that's slop and there's a ton of crap out there because most to most people ai is a toy you It's a toy. They use it like they use Google. There's great reasons to do that sometimes. I do that. Norm does that. We'll ask it a question and it gives you a good answer. But the power of AI, Norm and I have an agency called Dragonfish that we've been in beta for nine months. We have five people in beta. We're about to launch it August 6th. It's email marketing, both warm email and intent-based. So if someone is typing, what's the best GOP1 supplement into... Google within a couple hours we know who they are without them ever coming to our website by email and we can target them and we do a lot of that cold email and warm email but to do this process and that's one of the reasons Norm is here at my office today we're in the same room same building is that is I need to show him what we've built and he had an idea of what we've he was involved in all the stuff but I need to show him like step by step and what we have is 16 different brains, AI brains that compete. competitor dominance, competitor analysis. We do first principle stuff with the brand, so it's not average AI stuff that you just go in and type in. We have all the keyword stuff, intent-based stuff, the five levels of awareness, the step before they're actually going to buy. How do we target that? It's all built into this elaborate system that some people may say is overkill, but the email agencies that are just doing welcome flows and abandoned carts and that kind of stuff, we're going to blow them freaking out of the water. what we're doing because they're at no no near level and these these things output five different uh it's got all the aeo stuff going on but we start with five different landing pages each landing page is created by ai and it targets a very specific theme and all the pictures are on on that page are specific all the copy is specific to it so if you're selling a magnesium supplement someone can use that for running for sore ankles everything is angled towards that all the pictures or someone running. Everything is talking about that one thing. Nothing else. And another landing page is talking about how you can use magnesium if you're a menopausal woman for headaches. All the pictures are women over 50, and it's just for that. And the targeting that you can do to create this would have been six months per client probably in the past of research. We can do this now once we've built the system in six to eight hours or maybe a little bit more. And it's proprietary stuff, but that's the power of what you can do. It's not go write me an email. It's got seven years of my knowledge or ten years of my knowledge of meat clipping. 30 years of my knowledge, but 7 to 10 years of me clipping, when I see this is a good technique, this is a good technique, and it's all fed into a brain. And so it's our system, normalized system. It's not just like what is the average that AI is going to pick out. And that's what the problem is, is most people don't know how to harness the power of this. And now with some of the latest tools.

• Speaker #2

  They think they do.

• Speaker #1

  They think they do, and they think they have it, but it baffles me. I almost laugh sometimes when I see people using AI. People doing some of these.

• Speaker #2

  the open claw and all that stuff to me a lot of that's just toys you know it's not it's it's going to get to love it's great that they're playing with it they understand it but a lot of that's just toys uh and um what's your thoughts on ai and you have support before he answers that before he answers that i just have to point out something that uh manny uh kevin is famous for the uh five minute shameless plug.

• Speaker #1

  He has the right to do so. You know, your approach, I mean, you said it earlier, like people don't understand it. People don't get it. If someone's not on board, they're not on my team. What is it doing? Explain it in layman's terms so that the average person listening, maybe on the edge or maybe they've dabbled. What are they freaking missing? What's what you said earlier? You're a person of opportunity. Zoom in on that camera.

• Speaker #0

  I want to I want to. I want you to see my intention very clearly on this, okay? I love everything that you said, Karen. Everything that you said. Let me tell you one thing that I realized. You said right now, people don't get it. People don't get it. They're playing around with it. Let me tell you what the reality is. Here's a fact and here's the opportunity. It's not that they don't get it. They know it's massive. They know it's wild. They know it's revolutionizing and it's going to create changes in this world that this world has never, ever been able to see in decades. And it's going to make that change in days, hours, minutes, in minutes. We've been using software for a long time. We've never seen software that asks for updates two or three times a day. You have to update it because it's like, I can tell you right now, my... Codex, ChaiGPT is already out of date. So it's not that they don't get it. The opportunity for people like us, like you, like me, and anybody listening to this that really wants to do something about it is you have to recognize that you are an AI director. You are an engineer. You are an architect. You are a designer. You are a builder. That's what you are. are. If you cannot be any of that, you know what's going to happen? It's called AI slop. There's no such thing as AI slop. You know what there is? Human slop. Whenever you see things that are like, that's garbage, it was made by AI, and those emails are terrible, and you don't know how to write them like me, and I'm an artist, and I'm a copywriter, and nobody can do my job as good as me. It's because you don't know how to direct, how to architect, how to engineer. how to design, how to build. Those are the five words right there. That's it. And most people do not have that. And the good thing for us, the advantage here is that it's very difficult to teach how to be a designer, how to be an engineer, how to be an architect, how to be a builder. I cannot stop thinking about the amount of things. This is the first time in history, this is the first time ever that we are empowered as directors. to not depend on human beings. Hey, I'm still hiring. I just hired two more people today. So it's not like I'm not hiring humans. So in my case, I am just empowered as a director, because if you tell me that you can't get it done, or if you tell me your timeline is two weeks, I'm going to go ahead and do it myself and prove it to you. So along the way, what's happening with my hundreds of staffs, they're recognizing. themselves, that they better step it up or they cannot work with me. Because me as a CEO, as a president, as a director, if I'm doing all that work, they know that if they can't do it themselves, they're gonna actually end up applying at Walmart and get a job there because Walmart does not require AI expertise. But to work with me, you have to really be an engineer, a designer, an architect, a builder, a free thinker, somebody that is always thinking about what do I do next? What can I create? What can I actually produce? Because you know what? Everything is possible. You know what I do? I correct my staff. I'm working on building an agent, right? For a chat conversation. That's like, by the way, mind bending. It cost me, if I had time to show you guys like the screenshots or the dashboards that I'm building, I spent $200 on an agent on my website, which is metabolismo.com. $200 has cost me on tokens and it's produced. $20,000. Think about the return investment, right? So this is what we, the actual practical, tangible things that you can get right now. So I got my staff, they have a suggestion and she's one of my top execs. And she says, Manuel, would it be possible to add a feature that gives them an automatic refund or a cancellation of their order if they don't want to subscribe anymore to the Apostle? Shopify subscription. And I stopped them right there and I said, I want to rephrase that. I need to reinvent how you communicate. I need to transform what you say. Instead of saying, would it be possible? Let's use this sentence. I have an idea. Let's make the agent go into Shopify through an API and auto cancel subscriptions. So that way our humans don't have to be handling these cancellations and they can just focus on other things. Rephrase, you see, that's, it's not productivity, it's transformation. So everybody around us has to be figuring out anything that they do, how can they transform it? Everything. This is the first time ever in the history that I've been alive on this planet, for sure in the history of civilization on this planet, that there's no such thing as, would it be possible to do this? It's not such a thing, it doesn't exist anymore. You can create anything that you want. Your job. is to be a dreamer, a visionary, a director, and to ensure that what you're looking at in your mind actually gets executed. Because even if you don't know how to do the exact same thing, you can get these tools, whatever they're at. Let's not go into the battle about like, what do we drive? The Porsche 911 or the Rolls Royce or do we drive the Land Rover SV? Which one do we drive today? Let's not go into that battle, right? Whatever it is, this tool that you want to use would hand hold you and help you get to where you want to go. Whatever that dream is, you go and you actually execute it. And if you don't know how, you ask.

• Speaker #1

  How do you talk to it in English? I mean, that's the new programming language. That's right. And I mean, I was just on last week. I was on a call with one of our workers and we were going through some of these brains that we built and we were kind of testing them. And we need to make a change. And so I was on one of them. He had to tweak something. So I went in and I typed in, you know, a short little brief and told it what to do. And a minute later, it had done this across like nine different ones. It had found like, oh, I need to update this one and this one. And we need to change this. And it told me everything it did. And I was just like, oh, I was cussing. And the person I was working with is a little bit younger. And it's like, yeah, that's cool. And I was like, no, you don't get it. You're young. 25, when I was your age, to do what I just did was in a month of. dealing with programmers and coders and getting them to redo it or write again. And it just freaking did it. But I had to tell it how to do it and direct it. Exactly what you said, an architect in a certain way, I know what to say. And I agree with you. Do you think that that means that younger generation is at a disadvantage because they don't have the experience that you and me and Norm have of coming up and being entrepreneurs and hitting rock bottom and grinding and finding our way? having to wear 27 different hats to do different things until we have a clue about coding, we have a clue about marketing, we have a clue about hiring. Is that an advantage?

• Speaker #0

  It depends on the hunger of the individual. I know 27-year-old kids that are extremely hungry and ambitious. It depends on that. I think that I myself, I'm super pumped about being the age that I am, with the experience that I have. in this era. I feel like... I hit the universe jackpot. I'm 45 years old, at the peak of my entrepreneurial career, with all these previous failures and successes, right here in the middle of the largest, fastest growing evolution of civilization, I hit the universe jackpot. So for me, for us, it's incredible. Because we're going to be talking about this particular age for generations to come, for many generations to come. And we are... like 2023 was cute. And I did a lot of training. I did a lot of training. I gave a lot of value to people. I went all in. It was a very different phase, right? There was like prompt engineering, right? That's it. Ask a question, get a result. Replace google.com with chat GPT. It's a very cute era. But still, we were able to do a lot of researches and get a lot of analysis that would have taken a lot longer. Cute, but productive for some of us. But 2023 evolved, 2024, 2025, 2026. This is the first year. And of course, you guys mentioned OpenClaw. This all began with OpenClaw in November 2025. That's really where this push of like production began. This movement from a prompt architecting to an AI engineering occurred. This is a push that began eight months ago. And it's pretty wild. Like I even had to, I built a dashboard for myself that I'm happy to pass on a lot of that value to you guys. But I was going crazy. Like I was losing my mind, right? I was like, there's so much going on in my head. I can't, I can't go to sleep. I can't, I can't live like this. I have to find a way to dump it all and be organized. And a notebook is not going to cut it. Because they never stop going. So I actually built a platform by myself with these tools. You can build anything that you want. That, you know, it's my projects, things that I'm building, future builds, present builds, my receipts of what I've completed that's already there, access to that exact project and so on. So I can actually just go in there when I have something coming to my head, I put it in there. Because now anything that I visualize is possible. I'm running. Ads right now that used to be run by a 10 people team. I'm running it myself better than all of these guys. I started going lead generation on different campaigns and I was paying $16 a lead for my targeted audience and I'm paying $2 a lead right now. And there's all these things that are practical because you can produce so much output of creation and execution of vision and direction. So that's what you need to develop. Like what anybody that really wants to take this serious has to develop is a director. It's like the Christopher Nolan superpower. How can you visualize something in your head and work towards making that a reality? Just get into the flow. And sometimes, you know, old school, taking a walk and, you know, doing extroverting things and so on. So you can have your-

• Speaker #1

  Norm and I smoke a cigar to do that.

• Speaker #0

  Oh, absolutely. Smoking a cigar is great. I have one scheduled for tonight.

• Speaker #1

  Come and join us. We have one tonight, too. Maybe two.

• Speaker #0

  Where are you guys based, by the way? Right now, where are you?

• Speaker #1

  I'm in Austin. Norm is in, Norm lives in north of Toronto. We do an event called Collective Mind Society. We took, last year was nine guys. We did a whole weekend cigar trip in Tampa. We're doing it again, was it February?

• Speaker #0

  Wow.

• Speaker #2

  18 to 22.

• Speaker #0

  My feelings are hurt. You guys have not invited me, Kevin.

• Speaker #1

  Well, you're officially invited now to the next one. We'll put you and we have a you're a cigar smoker. You need to be in the WhatsApp group. We got to get you in there for sure.

• Speaker #0

  Oh, perfect. I love it.

• Speaker #2

  Yeah,

• Speaker #0

  I have a good routine to socially smoke cigars. I love Davidoff's, Romeo and Julieta's too as well. You probably know a lot of more I'm not a snob per se, right? Norm looks like he's a snob. you Legit. Legit cigar smoker.

• Speaker #1

  He's legit. He's legit.

• Speaker #0

  Yeah, I got it.

• Speaker #1

  So what about MCP? How do you think this is changing everything?

• Speaker #0

  So everything is becoming a central command center, all of it. The technology is going to be run through one place. And, you know, it's like I was telling my team the other day, one example we use in Shopify, we use an app called... Zig poll to do surveys so we can find out more stuff about why you made a purchase. It's important. I want to hear directly from you. So we have ZigBowl and then we're getting thousands of responses on our purchases. And I see one of my staff say, hey, I wonder if you can give me a spreadsheet. I want to run it by, I want to run the spreadsheet by my project so I can use it for marketing. And I'm like, are you serious? Like, guys, we've got to understand something. In this particular era, you cannot be a software company and not have a plugin or an MCP connection to these giant LLMs. You cannot. It's not going to happen. So why don't you go and check for the MCP integration for ZipPo and get that thing to help you get a briefing about what people are saying, put together pie charts, get information, come up with marketing game plans, and so on. So the... Development over the last six months has brought us to a point in which you got to make a list of all your softwares, everything that you're using, doesn't matter what that is, and you got to stop logging into them. And you got to get them all connected to either Clot or Codex. Now, Codex just dropped the name. They're trying to get rid of the word Codex, which I understand. I was thinking at some point that we're going to do this. They're now doing ChatGPT. It's like they're rebranding Codex into ChatGPT Codex because they realized that cloud code was easy to understand because it was cloud code. And Codex had people confused and feeling like, I'm not a coder. I don't need to be using Codex. But Codex, basically what it is, is like agents on steroids. That's what it is. Like, it's like incredible. So they just announced last week that it's just ChatGPT. The app was rebranded ChatGPT. And, um, You go into ChatGPT and you go into Cloud. I use them both, by the way. Here's a hot tip. You go to Codex and you say, this is a very hot tip for all of you that like to use AI seriously. I use them both actively. I'm more like, I would say 60, 70% Cloud and 30% Codex, but they're both equally important to me. And I'll explain to you why in a second. I don't choose one or the other. I make them talk to each other. and I make them collaborate. I went to Codex and I said, I want to be able to communicate with both of you at the same time, and I want to have you understand what Claude is doing, and I want to have Claude understand what you are doing. Let's make sure that you are in communication. Help me build this out. Simple communication, by the way. It's not about prompt engineering anymore. You have to be able to communicate with your tool as to what you want. That's what I wanted. I communicated what I wanted. So now Codex gets to work, right? And it doesn't matter the model, the more expensive the model, the more power it does, the faster it moves, you name it, right? But still, the simplicity is saying something like that. And then what it does is that it builds you a shared folder in your desktop or in your laptop. And that's like the Codex Cloud memory shared drive. They call it the .md. That's a shared drive right there. So whenever Cloud does a project, it does something that it calls a handoff. hands it off to that same folder. Whenever Codex does a project, it does a handoff. So they're consistently doing handoffs to the same thing. So if I'm not satisfied, if I'm getting AI slop, or I'm not able to break through in Cloud, I go and I continue it in Codex and vice versa. And one of the most important things that I execute on both is that I make each other be devil's advocate for each other. I go to Cloud and I say, inspect what Codex did, find things that are broken. and see how you would improve it. Websites like the one that you see behind my, I'm about to launch a new website today, literally. ManuelSuarez.com, I'm launching it today. Rebranded, restructured, and so on. It took me a few days to do it. I actually have them help each other out and then be devil's advocate for each other. Cloud is very deep into design and next level coding, especially with the most advanced model. It's very expensive. I've spent a lot more on cloud than I spent on. on Codex, but I'm living on a life of both of them. I don't choose one or the other. And then to take things to the next level, I took that exact same folder, that shared folder, and I pushed it into the cloud. So now I can continue in any computer. This thing that I just told you right now, how much is that worth? You want to go into your other desktops, like I have several desktops around me here. You go and you go to cloud. and you have access to the same folder because you take that shared folder and you upload it to iCloud Drive. to Google Drive, to Ignite, or whatever you want to use as a system. Forgot, even Dropbox, if you wanted to. And you share that folder with all of it. And what I did was that I went to Codex and I said, give me a prompt that I can give to my other Codexes in my other devices so it understands exactly how to pull from this folder. And as simple as that, everything is connected. And I'm not limited. In my computer falls, if I go to the cruise with you guys, and I take my laptop. And then Kevin gets pissed off at me and he pushes me into the ocean with my computer in my hands.

• Speaker #1

  It's a door in your mouth.

• Speaker #0

  I could dry myself up and go and do a campaign on my computer to go and attack Kevin and get revenge with the same projects and continuity. So it's not attached to a computer. Something that I recommend that all of you guys do in this new era. That's for sure.

• Speaker #2

  Hey, Kevin King and Norm Farrar here. If you've been enjoying this episode of Marketing Misfits, thanks for listening this far. Continue listening. We've got some more valuable stuff coming up. Be sure to hit that subscribe button if you're listening to this on your favorite podcast player. Or if you're watching this on YouTube or Spotify, make sure you subscribe to our channel because you don't want to miss a single episode of the Marketing Misfits. Have you subscribed yet, Norm?

• Speaker #3

  Well, this is an old guy alert. Should I subscribe to my own podcast?

• Speaker #2

  Yeah, but what if you forget to show up one time? It's just me on here. You're not going to know what I say.

• Speaker #3

  I'll buy you a beard and you can sit in my chair too. And we'll just, you can go back and forth with one another.

• Speaker #2

  Yikes.

• Speaker #3

  But that being said, don't forget to subscribe, share it. Oh, and if you really like this content, somewhere up there, there's a banner. Click on it and you'll go to another episode of the Marketing Misfits.

• Speaker #1

  make sure you don't miss a single episode because you don't want to be like norm oh i just wrote that down that's a note that norm and i are going to be discussing a little bit later so thank you yeah five minutes yeah that's that's gonna be something that we're gonna that that was so i don't know if you got a question norman i got one quick one uh what are like three things you think everybody's overlooking right now quickly i mean like what are like three big things that everybody is overlooking when it comes to AI and marketing. Thinking of this as a misfit, out of the box, these three things, or maybe it's something that you're doing right now, or maybe you're seeing this is coming in six months, get ready. What are like three big things that usually say, everybody, you got to pay attention to this right now, or something along those lines?

• Speaker #0

  The three things. I can tell you that the most overlooked thing right now is the... power that they have in their hands with these two tools that's overlooked they don't get it and i'm making a point uh to try to get especially my friends people that i respect and i admire i like you guys i respect and i admire you guys like i i want to make sure that people get it most of the time they don't get it and there's always been the saying of like um you're only competing against yourself you know you got to be patient you can go 65 miles an hour and still get to your goal. I'm going to give you a correction on that in this particular era. That's not quite true anymore. That's not quite true because we're competing against humanity and we're trying to plant our flags in this particular era. And if the flags get planted by everybody else around, like in the good old days of Amazon, building a brand and getting it ranked, the people that actually benefit... benefited the most and ended up becoming very wealthy were the ones that went heavy at ranking and positioning where they still could, where you could still manipulate the search engines. Those were the glory days of Amazon. Do a few giveaways, get yourself to the top of the search results. It doesn't matter who's around. You can compete with all the big boys with your pajamas in your kitchen. Those were the beautiful days of Amazon. Right, Kevin?

• Speaker #1

  It was. No one did Nespito though. He didn't do anything with John.

• Speaker #3

  Yeah. I was more comfortable.

• Speaker #0

  You were more comfortable, right? So you were competing against other people doing the same thing, right? Same thing with social media. Who did what they did to build empires and massive social media followings when it was organically possible that all you had to do was put content out there and everybody would watch you? I did all that, right? I went crazy and I built a huge audience with that. Now in this particular era, A lot of us are going to, and you guys are doing it. You guys like Kevin and Norm and some of us are doing it, right? Most people that are listening to this podcast, they might be watching this with a cigar and unfortunately, they don't get into enough action. So I can tell you, I desperately stopped wasting my time. And I've never really wasted my time in the last 20 years. I've always been active, but I used to watch a lot of movies. I used to watch television shows. And I got four beautiful kids. Some of these kids are already bigger and adults. I got two adults already. But I got a little one. She's five years old. She's six years old now. And she's amazing. And I have to give her some time. And sometimes I have to like... Okay, Manuel, put the phone down. Stop talking to the remote chat GPT app. Stop talking to Claude Dispatch. Put it down, take a deep breath and pay attention. Because I feel like this building is on fire and there's all this gold inside. And if we don't take as much as we can, it's all going to go and get melted and it's going to go deep into the ground. It's going to be gone. the number one thing I would say is people don't get it. And they are talking about it as something cute and a great toy. And they're talking about, look at how I can edit pictures. It's so cute. Oh, wow. Look at me. I built a chess game on cloud code. They don't get it. Like all you got to do is have big dreams and go towards accomplishing them. And they magically happen. Whatever that is, whatever those dreams are, that's incredible. Building a social media, number two, I would say, building a social media following is very, very real right now because you can increase volume of content like never before that is not AI slop, that is actually directed by you, quality of content, and you can be the director of all of it. Like myself, there's a lot of areas that I have delegated for many years because I didn't have time to do so. And I'm taking over these things myself. Like if you're on my email list, I'm the one emailing you. I haven't been emailing people directly for eight years myself. And I'm the one running that line myself. Integrated for Go High Level, coming up with the templates and the concepts and the ideas. I just open up the computer, pull a cigar out, voice my thoughts. I want to email people. You know, like just this morning, I was like, I got a new platform that I get people access to, which I'm not selling it. I'm giving it away for free. And I wanted to send the message out. Did I open up GoHighLevel and sign in and go to draft an email? I don't, of course not. I don't have time for that. I opened up Cloud Code. Actually, not Cloud Code. I went to Codex, ChatGPT Codex, and I went to the project that is my email management project. And I went in there and I said, listen, I want you to, first of all, do me a favor and find out from... my active members, which ones are not logged in. They haven't logged in the last week. They haven't logged into the platform in the last week, in the last seven days. Give me that list. Create a unique tag and date it today's date, which is July 21st, 2026 when we're recording this. And I want you to draft an email and you're going to call it, subject line is, I can't help you if you don't help me. I think that's what it said. I can't help you if you... Don't help me. And in the subject line, I put that in there, a little alarming. And in the body, I said, I explained, listen, I put a lot of energy into putting this platform together. And I gave it to you for free. And I have noticed that in the last seven days, you haven't logged in. Which means, and this is the me smoking a cigar, talking to it. I use a tool called WhisperFlow for talking.

• Speaker #3

  I love it.

• Speaker #0

  I love it to death. It changed my life, guys. It changed my life completely. I'm exaggerating. a bit, but it has. And I'm talking to WhisperFlow. And by the way, I love it because if somebody interrupts me, it saves the transcript. Like if I used to do it on the phone and I get a phone call, I lose whatever I said, right? And it would drive me crazy. WhisperFlow makes it permanent. So that's a commercial for WhisperFlow right there. And I'm smoking a cigar and I'm writing this thing and I'm like, you haven't logged in the last seven days. I know that because I just checked the portal. And I can tell you, I'm not going to help you if you don't help me and log in. You know why? Because it communicates that you are not committed to transforming yourself and improving your life with the use of this technology. And I only want to work with committed people. A slightly antagonistic communication. That's not all I said. I do give a lot of value and a lot of education. But this particular one, I was like mad. I had a lot of people that were not logging in and they had promised to log in. So I said, I'm giving you everything I know. I'm showing you step by step. I'm giving you quick wings, prompts, projects, designing loops, architecting, entering at scale. I'm showing you how I'm doing, what I'm doing, plus giving you the receipts. And you are too busy? Well, if you're too busy for me, I'm too busy for you. So I just voiced that. What did that take me? Maybe two minutes, three minutes of voicing that thought? Next thing I know, 50% of these people are logging in because they don't want to lose access. Because I told them I will remove the access. And this is where you turn software that you use and you value, whether that's Go High Level, ClickUp, Slack, whether that's like your Gmail, your calendars, whatever that is, you turn any of these tools into something valuable, tangible, and practical for yourself. So that would be number two. Number three, I haven't even thought about it, Kevin. I don't know if you have any ideas, but... I was supposed to be shorter with this because you can tell, you've known me for a long time. You know I'm a passionate guy. You know that about me already.

• Speaker #3

  Well, it's perfect timing because, Kev, I think you've got a couple of things to ask.

• Speaker #1

  Yeah, I think this has been great. Like you said earlier, we could talk for hours on this, but we've got to wrap it now. If people want to reach out to you or find out about you or follow you or check out one of your brands, what's the best way for them to do that?

• Speaker #0

  So the big push that I have right now, so they know all the projects that I'm working on and what I'm building and so on. I built a platform that I gave for free to people for them to access it. And anybody can access that by going to transformation.agmagency.com. AGM, for anybody who doesn't know me, stands for Attention Grabbing Media. It's my amazing marketing company that I've had for a long time. But if you wanted to get access to that training and the resources, even if you're just starting from the bottom on AI, you go in there, you give me your phone number and your email, transformation.agmagency.com. And then you'll be on my list. I don't spam. I don't sell you stuff. I'm just giving you value. Some of you at some point are going to want to hire my company. And that's obviously something that we can discuss. But you go to transformation.agmagency.com and you enter your information. And you get access to my entire brain, my mind, my prompts, my build-outs, my processes, all of it that I'm hoping that you can utilize to start building your own goals and dreams or architecting your own way towards massive success.

• Speaker #1

  Awesome, man. That's great. That's awesome.

• Speaker #3

  All right. Well, we have come to the end of the podcast. And we always have one question for our misfit. Do they know a misfit?

• Speaker #0

  You know what? I have several misfits that might do great with you. Are you guys audience of like e-commerce entrepreneurs only or like just entrepreneur mindset people?

• Speaker #2

  Entrepreneur mindset.

• Speaker #0

  Yeah. Okay. Well, you should definitely bring my partner to this call. Check him out. His name is Tom Cummins and he's like, he's a big guy. He's like, he's one of those like big players. over successful at a higher level than me that's for sure i want to be like him when i grew up uh tom come is his name and then um you know maybe one day you can interview uh the one and only dog whisper Oh,

• Speaker #3

  that would be nice.

• Speaker #1

  That would be great. We're both dog lovers.

• Speaker #0

  Cesar Milan. Cesar Milan. I can probably make him, get him interested to show up with you guys and talk to entrepreneurs.

• Speaker #1

  That would be great.

• Speaker #0

  He loves giving value. He does.

• Speaker #1

  Awesome. Well, Manuel, thanks for coming on today, man. I really appreciate you taking time. And the studio looks great there. Everything was great. And I think you're on the right track to changing some lives and helping change the world.

• Speaker #0

  I appreciate you guys very much, as always.

• Speaker #1

  And we'll do our best to do our best.

• Speaker #0

  We'll do our best to do our best session, guys. We've got to do that. And let me know also when you have events in Toronto or whatever. I would love to participate in future things that you guys have going on. Awesome.

• Speaker #1

  Appreciate it.

• Speaker #3

  We'll talk to you soon.

• Speaker #1

  See you guys. He's on the right track. I mean, he's definitely thinking unlike most people are thinking. He's on the right track. It's kind of a confirmation for you and I, too, because we're kind of like on that same track. And I don't think a lot of people are on that track. So it's cool to hear someone, you know, I just the other day we were having a cigar and I said, I need to be like the director and write the script and the director. And it's I just came up with that in my head. And I hadn't heard that from somebody anywhere. And then he says the same thing. So it's kind of and what he's doing is similar to what we're doing. So it's cool to. hear that and see that at least some of us get it yeah yeah and on top of that we got that golden nugget that was fantastic you know that was good i that i have a note here no that that that right there is uh if you listen to the podcast if that's you know sometimes people listen to podcasts they only listen the first 30 minutes and then i gotta get out of here that's why you gotta stay uh even if you put it in 2x or even if it's in the background while you're washing the dishes or bathing the dog or whatever Remember, That's why you got to stay because you never know when that golden nugget's gonna gonna fall out of the sky but one thing you do know golden nuggets fall out of the sky every single Tuesday don't they Norm?

• Speaker #3

  Oh yes they do Kevin. You too.

• Speaker #1

  How do the golden nuggets fall out of the sky every single Tuesday?

• Speaker #3

  Because we publish new podcasts every Tuesday at Marketing Misfits Podcast on YouTube and for the three minute or less clips you can go to YouTube again And that's marketing misfits clips. And these are three minutes or less.

• Speaker #1

  We also have a newsletter that's starting to blow up that's built off the podcast. So we take the a couple episodes of the podcast because we've been doing this a couple years. And we blend topics together. So we might have had someone talk about email three weeks ago, and someone talking about email two months ago. So those get combined with like an email newsletter episode. And that goes out every Wednesday. So and that's growing really good. And we have something else that's coming up pretty soon, too, called Misfits Mayhem. So make sure you watch our social media or watch the email for announcement on Misfits Mayhem.

• Speaker #3

  We wanted to do a murder bot, but...

• Speaker #1

  We wanted to call it murder bot, but it's going to be a really cool interactive kind of podcast slash game slash opportunity to win prizes. So check that out. But other than that, I guess we'll be back again next Tuesday, right, Norm?

• Speaker #3

  That's it. All right,

• Speaker #1

  everybody. See you,

• Speaker #2

  everybody. Ciao.