Transcription

• Speaker #0

  Norm says you're like some like traveling professor of AI or something. Tell us about that.

• Speaker #1

  I was teaching AI mindset to MBA students. I was able to hit over 30 countries and I was able to teach at universities all around Asia, Europe, and a little bit in the Middle East in Dubai. as well. All of my students that wanted to start and operate their own businesses, I would teach them how to think about AI to leverage it effectively.

• Speaker #2

  Should companies avoid doing any form of automation just too early?

• Speaker #1

  One of the things that I really like to teach with AI mindset is that you don't need to know how to do it. As long as you know how to communicate clearly and work with the different platforms that you're already using, you can have them teach you just out anything that you could want to learn in a way that's best tailored for you and your learning style.

• Speaker #2

  So let's do this in a step-by-step or watch on

• Speaker #3

  Marketing Misfits with Norm Farrar and Kevin Kankane.

• Speaker #0

  Norm, you're a systems guy, right?

• Speaker #2

  Some people think so.

• Speaker #0

  So don't you, isn't it true that you have to have a good human system to have a good AI system?

• Speaker #2

  Well, yeah, you got to direct it.

• Speaker #0

  Because there's a lot of people that are like trying to automate or put AI into the business. And I hear these stories and I read these articles about companies that are doing it. And then they back off of it. And I was like, oh, that didn't quite work. Or, oh, that didn't, that didn't, it's costing us more money. But I think a lot of those, when you go down to the root, they're just, they're not implementing, they don't have a good human system to actually replicate in an AI system.

• Speaker #2

  Right. Yeah, absolutely. Most of the time it's Garbage in, garbage out, right?

• Speaker #0

  So how do you automate? If you automate, you can automate stuff, but if you don't automate a good system, you're just automating exactly what you said, garbage in, garbage out. That's what our guest today is known for. I think he's done like, I don't know, 15, 20,000 businesses. I don't know if that's him personally in there in the business or if that's some sort of tools that have been used, but he's helped a lot of business automate their systems and their processes, not just e-commerce businesses, but businesses across the gamut.

• Speaker #2

  Even more than that, he was teaching about AI in universities before AI. He looks like he's such a young guy, but he's been teaching all over the world AI before it really became popular.

• Speaker #0

  So, I mean, that's something that Dragonfish, I mean, part of what our plan at Dragonfish is that we have this massive demand right now for our email services in particular. and We're in beta, about to come out of beta. Depending on when this comes out, we may be out of beta. Go to dragon.fish if you want information on that. But I'm concerned about scaling this. And so the good systems, which you're a master at, and then good automations should allow us to scale this and grow this pretty quickly. And if we bungle that and mess that up, we're like DOA in the water,

• Speaker #2

  right? We'll just end up being a master beta.

• Speaker #0

  Yeah, we'll just be, for two years, we'll be a master beta.

• Speaker #2

  Yeah. Down that rabbit hole.

• Speaker #0

  Get this thing launched. But, yeah, yeah. So, but it's going to be interesting to talk to us today. I mean, we've had a lot of recent episodes about AI here on the Marketing Misfits, but we try to bring a different angle to each one. Occasionally, we might cover something that crosses over because I know everybody doesn't listen to every single episode. But this should be a good one. And this guy is already on my... My favorite list because he's wearing an Ecom Mastery AI shirt. He was at my event back in April. So he's already up the ladder. So this is going to be fun.

• Speaker #2

  All right. Well, let's bring him on. Mr. William DeVito.

• Speaker #0

  You know William, right, Norm?

• Speaker #2

  Oh, yeah. Yeah. We're buddies.

• Speaker #4

  You're buddies? Oh, shoot. Well, if you're buddies, then I take everything back. I just said. Because anybody of yours is nobody of mine. Oh,

• Speaker #1

  man.

• Speaker #0

  How are you doing, William?

• Speaker #1

  I'm doing great. How are you guys doing today?

• Speaker #2

  Good. I told you about him, right, William?

• Speaker #0

  I detect an accent there.

• Speaker #1

  Oh, well, I'm from South Florida, but I kind of worked out my accent a little bit when I was traveling and I had to do some teaching. You've got to speak a little bit slower. more at a B1, B2 level.

• Speaker #0

  So what's this teaching? Norm says you're like some like traveling professor of AI or something. Tell us about that.

• Speaker #1

  Yeah. So I was traveling outside of the US for a little over two years. I was able to hit over 30 countries and I was able to teach at universities all around Asia, Europe, and a little bit in the Middle East and Dubai as well.

• Speaker #0

  What kind of teaching?

• Speaker #1

  I was teaching AI mindset to MBA students. All of my students that wanted to start and operate their own businesses, I would teach them how to think about AI to leverage it effectively.

• Speaker #0

  So how do I need to think about it? What are most people thinking wrong about AI? And what shift do you see most common you need to make in their framing?

• Speaker #1

  I would say the biggest one is that a lot of people look at it like it's just another Google. They use it to go ahead. And if they're a business owner, they might look up, how can I sell this product better or some basic information. But when you really get into AI and... automations, agents, and workflows, and all of this awesome stuff, you realize that there isn't a single digital task that AI cannot effectively handle as long as you set it up properly.

• Speaker #2

  But that's the key, right, William, is it's just setting it up properly. We were talking about that at the very beginning, and so many people don't understand that. So how do you even start to understand how to set up that system?

• Speaker #1

  Well, I think the way that I used to teach it, and the quickest way to explain it is that right now, AI, like let's take a chat GPT as an example platform. It's not one that I use too often because there's some that are much better for specific use cases, but chat GPT has access to more or less the entirety of the internet. It knows everything about everything that's out there. And if you want to create a smart system, you have to delete all of that. You have to actually set it up so that way it doesn't know everything. It just knows That's what you need to know. You need to tell it where to find the information, what information it's drawing upon, and then tell it how you want it to communicate. So that way it can effectively explain the information that it's gathering for you.

• Speaker #2

  Now, a quick word from our sponsor, LaVonta. Hey, Kevin, tell us a little bit about it.

• Speaker #4

  That's right, Amazon sellers. Do you want to skyrocket your sales and boost your organic rankings? Meet LaVonta. Normanized secret weapon for driving high quality external traffic straight to our Amazon storefronts using affiliate marketing. That's right. It's achieved through direct partnerships with leading media outlets like CNN, Wirecutter and BuzzFeed, just to name a few, as well as top affiliates, influencers, bloggers and media buyers all in Levante's marketplace, which is home to over 5000 different creators that you get to choose from.

• Speaker #2

  So are you ready to elevate your business? Visit get.lavanta.io slash misfits. That's get.lavanta, L-E-V-A-N-T-A dot I-O slash misfits. And book a call and you'll get up to 20% off Lavanta's gold plan today. That's get.lavanta.io slash misfits.

• Speaker #0

  That's first principles thinking, right?

• Speaker #4

  Yep.

• Speaker #0

  So, I mean, we just, we just talked about this on another podcast. So I don't want to repeat too much of it here, but just for those that missed that podcast, I was just at an event, a mastermind event. And one of the guys came up, he's big in the AO space and he said, look, we're going to do a little three hour hands-on workshop. Everybody grab your computer or your phone, go to your favorite LLM and ask it a question about something you're trying to solve. Maybe it's in your business, maybe it's your personal life. So I asked a question about how to get more subscribers for my. newsletter. And it came back and gave me an answer. I think I used Claude for that because that's the one I use the most. Gave me a decent answer. He said, all right, now I want you to go back to Claude that knows you because that's the one that knows you the most. And I want you to upload this MD file. It's going to go through a series of questions. You're going to answer those questions. If it takes too long, just tell it, hurry up. We don't got all day. And it'll wrap it up and then take those answers. It's going to output an MD file, take those answers and upload it with this other prompt. And it's going to create a brand new MD file that's kind of like a merge of the two. And then upload that back to your original cloud where you asked the original question and say ask the exact same question again. Open a new chat. Attach the MD file. Say use this MD file. Put this problem where it said use this MD file and my question is blah, Answer is light night and day difference. Night and day difference because these questions it was asking me were personal questions about me, about my thoughts, about my processes, about what's important to me. Um, and it was amazing. And then he has to do it across three different LLMs. And he said, they're going to be slightly different because each one knows a little different history and whatever on you. And then use this other prompt to combine the three into one to see the commonalities. And there's, there's your master, master plan. And it was, it was brilliant. I've given, no, I don't know. I gave it to you. I don't know if you had a chance to play with it yet or not. Um, but did you see the same kind of results off of that?

• Speaker #2

  Absolutely. It's a whole different way of... getting a different answer, a better answer, a concise answer. You know, it's something that I'm going to be baking into everything.

• Speaker #0

  Yeah. So is that, so do you do something, how do you do that though? I mean, this guy gave us these tools and these, the prompts and stuff, but most people don't have that. So if you're, I mean, maybe you do with your course or something, or is there a way in layman's way, because this is a little bit more advanced way to do it, that you can say, okay, here's what you need to do to prime the pump and to actually get better results based on your particular situation.

• Speaker #1

  Yeah. I think that one of the simplest ways and you Kind of kicking myself because it's really one of the best, especially if someone is new to it, is ask the platform that they're using. Every platform has different temperatures. They all have different response outputs and different ways of communicating with them in order to get just a little bit better of results from them. But nine times out of 10, when you're working with the platform, you can tell it, I want you to ask me questions about myself that I can answer in order to teach you how I learn best, how I communicate best. information about my business and you can communicate directly with it.

• Speaker #0

  Do you need to have the memory turned on? I mean, sometimes I think it's on by default in most of them, but do you need to have memory turned on if you're going to go have it actually prompt you and do this so that it can like educate itself on you?

• Speaker #1

  Yes.

• Speaker #0

  I think there's a specific like framework. You should say, Hey, following the X, Y, Z framework, ask me a 10 questions so that you can improve your responses to me. Or is there some. little way to do it like that? Or how does that work?

• Speaker #1

  Yeah, that's a fantastic way. And that is one of the only instances where I suggest actually using a working memory. When you go ahead and train it on who you are, how you learn best, how you communicate best, and then you set up either a rag knowledge base or documentation that can't be directly modified to go ahead and give it the background for the tasks that you're working on, you are able to get unbelievable results very quickly using the majority of LLMs that are out there.

• Speaker #2

  So, Will, just back up for a second. This is like a lot of smiling and waving, right? You go to an event and you use these terminologies and people go like this. I'm nodding my head where they really have no clue what it is. Can you explain a RAG database?

• Speaker #1

  Yeah, absolutely. Right now with AI, it is by far the best thing that any individual can get into. There's very few people out there that are actually making them, but the way that they work, to put it simply, is if you want to train an AI LLM on a library of information, you want it to know about your business, your competitors, all of their SKUs and the information, you cannot take that document and just upload it to it. So the way RAG works is you set it up with a vector-based library. So like Ledger in a library where you go and you find the section. And you can find the books with the information. And then the AI goes into them and reads them quick enough so that way it can learn it and use it for the outputs.

• Speaker #0

  Very good. So most people don't know how to set up a RAG or vector database of their content. I mean, I have that for my billion-dollar cell phone. You can go to ecomoracle.ai, and it will actually redirect you to my LLM that's trained on just my data from Nashville. and my BDSC events, and it has the WhatsApp chat in there. I upload that periodically in there. So it's got my entire knowledge base, and it's a vector-based it's a RAG database. But that's me doing that, and there's some tools that do that, but the average person is not going to do that.

• Speaker #2

  Before we get into that, what was that shameless plug again?

• Speaker #0

  EcomOracle.ai. EcomOracle.ai. You want me to spell it for you, Norm? E-C-O-M-O-R-A-C-L-E dot A-I. That's it right there.

• Speaker #2

  Oh, yeah. That's F-U dot com.

• Speaker #0

  It's got dragonfish content in there, too. So they could ask it. Should I talk to Norm at Dragonfish or Kevin? He'll say, don't talk to Norm. Talk to Kevin.

• Speaker #2

  You know what this reminds me of?

• Speaker #0

  It's trained very, very well.

• Speaker #2

  You know what this reminds me of? Whenever I see the images that pop up, and populate. It's always got Kevin and then there's a blurred image of me in the background. It reminds me of when my wife got the Brian Adams ticket. Takes a picture with Brian Adams and blurs me out or cuts me out.

• Speaker #0

  Hey, we're trying to make money here. So William, what do people do that aren't going to create a WAG database of their history or their brand or whatever? Is it good enough to upload? Let me just upload if I'm a... Let's take it from a business point of view, not a personal point of view. Am I going to upload my brand, my brand guide, my brand story? Should I create something? Here's three articles, blog posts that we've done there about our company. Here's our motto. Here's our mission. Here's our business plan. What do I do to actually at least get part of the way there and get better results?

• Speaker #1

  I would say you want to set up your core requirement documents. These are documents that every single business should have, regardless of what industry or niche that you're working in. If you set up the documents correctly, then it can be used to power anything that's out there.

• Speaker #0

  What are core requirement documents? What are they?

• Speaker #1

  Yeah, so this is actually something that I put together after over a decade of working together with a couple different individuals. And we kind of figured out this is exactly what you need in order to have a successful AI trained on your business. The first is called a BKB. That's your business knowledge base. That's the brain of the operation. It has your products, your pricing, your business hours, your reviews, all of the information related to your business would go into this document. The second one that you need is a BE. That's the brand expert or the voice. This is to make it so that way any content that you generate sounds completely indistinguishable from your business that you already have. It doesn't sound like AI slop whatsoever. Your style guide, which is how it looks.

• Speaker #0

  What goes in the BE? What are your brand information?

• Speaker #1

  So for that, we go ahead and we scan all of their social media posts. their business information, website copy, blogs, even their own personal posts on different social media platforms like LinkedIn. We scrape it down and we grab their miso, macro, and micro levels of speech in order to create a guide to train any AI how to sound exactly like them.

• Speaker #0

  Okay. All right. Got it. And that's the second one. The third one was what?

• Speaker #1

  Yep. The style guide. That's exactly how you want it to look, what colors your business uses, your typography. And the other stylistic assets that they have, so that way any images, videos, or development that you do is on target with your brand's image. We have the customer personas, arguably one of the most important things that you need to have for a business. This is exactly who you're targeting with your products. People might go ahead and say, oh, well, we want to target local business owners that are in real estate. Well, okay, but you can niche that down. so much more. With the power of AI, you can go in and if I wanted to find the CEOs and the owners of every real estate agency here in Naples, Florida, I can go ahead and scrape all of their pages. I can figure out what they do for work, where they went to school, what are their pain points, what objections would they have, why they would want to come on board and work with me. And then using that information combined with the brand expert, The Voice, you can create hyper-targeted content that's speaks to the individuals at a degree like nothing else out there right now. It's really cool.

• Speaker #0

  Is there a tool that one of the LLMs that does this best, or there's a specialized tool that actually does this?

• Speaker #1

  I would say, I'm trying to think of right now, which is the one that I like to use. ChatGPT5.5 is a new one that came out recently that I've been testing with it. And I find that where OpenAI really excels is at creating customer personas. That's actually the main reason why I use ChatGPT. Anything else, I've got other platforms that I'll use for it, but it's really good at creating a psychological profile of an individual.

• Speaker #2

  But that doesn't connect directly to a RAG database.

• Speaker #1

  No, you would take the documentation that it finds and you would set that up as a file in the RAG base. For each company that I work with, we generate anywhere from five to 40 different personas to target the different individuals for the business.

• Speaker #0

  So what RAG database are you putting this in? So I'm trying to break this down for people listening that, so are they creating something on chat GPTs, like a little directory, like here's a depository? Are they going, is there a tool that references this or how do they do that more specifically?

• Speaker #1

  I would say the best one right now is a platform called Pinecone. It's very solid, very easy to get started. If you're not a programmer and setting it up on your own and have a lot of technological know-how. Pinecone is the best way to go.

• Speaker #0

  So I go to Pinecone and I set up an account and then I do what? Say here's all these five things that you just went through, the brand expert and the brand voice and all this, and digest all this for me and vectorize it. And then when I'm in chat GPT, I reference that back or what?

• Speaker #1

  Yep.

• Speaker #0

  So I say here's my prompt, blah, but reference pinecone-ai slash whatever or how does that work?

• Speaker #1

  Um, it's used as a knowledge base. So the way that I like to do it is I connect it directly to my Google Drive. And then I connect my Google Drive to the different agents or automations that I'm working on. And that way it helps a lot because it makes sure that all of the information in it is updated in real time as well.

• Speaker #0

  Okay. So it's got con jobs pulling stuff off your Google Drive and ingesting it. So you're not having to go to Pinecone all the time.

• Speaker #1

  Exactly. It's the most simple way to set it up efficiently.

• Speaker #2

  So let's do this in a step-by-step. So let's give like three to five action steps what you have to do.

• Speaker #1

  Yeah. The first thing that every business needs to do right now after watching this is build a business knowledge base, the brain of your operation, the brand expert, the voice, the style guide, how it looks, customer personas, who you want to target, and marketing pillars, which is the fifth one, which are the most valuable aspects of your business. It might be a unique product. It might be that you've been in the area for a long time, or you're well-established. These are what make your business stand out and unique. When you set up these five pieces of documentation, you go over to a platform like Pinecone with the different databases that they have. You set it up, connect it to Google Drive, and then Google Drive connects very easily into your preferred LLM of choice.

• Speaker #0

  And then you just upload these five documents that you've created. And like your avatar might just be, it might be a Word document with like, okay, we sell to this kind of customer and you describe them in two or three paragraphs. And then... We also have these kinds of customers and these kinds of customers. That's it. And you just call it brand avatars of XYZ company and just upload that to Google. And then Pinecone ingests that, figures out, okay, what that is. And then it's got that data.

• Speaker #1

  Yep, pretty much.

• Speaker #0

  Then when I go to write an email, I go back to ChatGPT and I go to write an email. How do I make it reference the stuff that Pinecone knows? Or do I write an email from Pinecone and actually connect back to OpenAI?

• Speaker #2

  Go right into Gmail.

• Speaker #1

  Just tell it exactly what you want to do. So as an example, if I wanted to go ahead and send an email to every business that was there at Ecom Mastery, I can go ahead and tell it, great, I want you to go ahead and write an email for the different business owners and technology leaders that were there. And it'll go ahead and reference the exact businesses that were there. It'll look at their information, scrape the social media profiles for the individuals. And then it'll cross-reference with the brand expert document and our business knowledge base to create custom messaging for every one of them that is completely indistinguishable from anything created by AI.

• Speaker #0

  So you're telling actually, this is a full automation sequence, but is Claude co-work doing this and it's actually tied into SendGrid and sending these emails on your behalf? So there's a whole setup process here that we're kind of like glossing over. Oh,

• Speaker #1

  I just meant for creating the emails. My bad.

• Speaker #0

  Okay. All right. So

• Speaker #2

  I don't know if this is getting too technical. No problem. Maybe we should just go on to some other thing. That's just my opinion. But I don't want to have like all the people just with a smile and wave.

• Speaker #0

  Yeah. Sometimes the technical, though, it helps to explain to people because they want to learn. But, yeah, it might be. Some people listening might be like, oh, just give me the sexy stuff. Yeah,

• Speaker #2

  that would be you then, of course.

• Speaker #0

  That would be me always. Dancing girls are always better than dancing gnomes.

• Speaker #2

  So why don't we talk about, like, we talked at the event in Nashville a lot about automations and what you've done. So are you seeing any different patterns that sellers or businesses should be using?

• Speaker #1

  Yeah, I think that lately with some of the new platforms that have been coming out, there are a lot of things that individuals who set up automations should be doing and they aren't doing it. Because of it, they're not getting good workflows. And unless they adapt to it, they won't be able to generate high quality automations.

• Speaker #2

  And that's what we started talking about at the very beginning. So, um... I guess that goes right into what we were just talking about, making sure that you have the right information in the system, correct?

• Speaker #1

  Yeah. Yeah. That's one thing for sure.

• Speaker #2

  Now, what happens if people feel overwhelmed about this? What can they do?

• Speaker #1

  It's something that's definitely complicated. But one of the things that I really like to teach with AI mindset is that you don't need to know how to do it. As long as you know how to communicate clearly and work with the different platforms that you're already using, you can have them teach you just about anything that you could want to learn in a way that's best tailored for you and your learning style.

• Speaker #0

  Yeah, because you can ask the AI, how do I do something? I mean, you can, I mean, I use that a lot. I use that a lot now if I get stuck on something on screenshots. Like, how do I fix this problem? Or this is the error code I'm getting. What do I do? And nine times out of ten, it actually gives me good advice on actually how to fix that. So you can actually self-teach yourself, self-pace and self-teach yourself by using the AI to build out. If you can... What's that word? If you can imagine it, you can build it.

• Speaker #1

  Yep. One of my favorite quotes that I always say is the only limit to your reality is your imagination, not your automations.

• Speaker #0

  So what about people, though, that can't do that? There's people out there that, you know, there's creative people. And then there's they always say there's creative people that can create and be a great artist and great. Whatever.

• Speaker #2

  You're using my line. Go ahead. They're not numbers.

• Speaker #0

  They're not numbers people. They're not technical people. And usually those two don't cross. They're two different people. But occasionally you get someone that's both. And they typically have an advantage in life. But what, so what about those people that aren't creative and don't know how to guide it, like you said, and tell it what you want? How can they overcome that or fill that gap?

• Speaker #1

  Yeah. So I feel like in the example of creative people, I don't. think that they have the inability to learn it. I think they just need to be taught about it the right way. And what I mean by that is if you want to learn coding right now, nine times out of 10, you're going to go ahead and get a coding book and you're going to sit there and look at it until your eyes are watering. And that has been more or less the only way to learn this, especially when I was getting started. But now with where technology is at, if you're a creative individual, you can communicate with the AI to teach it how you learn best. And then once you know exactly what you want to learn, you can tell it and it will go and it'll watch hundreds of different YouTube videos and scan blogs and different courses out there and teach it to you the way that you receive that information.

• Speaker #0

  So for Norm, it would be like those flashcards with like three letters per card. Yeah. And one word per card. Yeah, F-U,

• Speaker #2

  Kevin.

• Speaker #0

  So what about on the flip side, though, the technical people that aren't creative? How do they get a creative mind to actually guide or a creative process to actually guide this? Is it the same way? Just ask the AI?

• Speaker #1

  Well, I wouldn't say just ask the AI, but more importantly, teach the AI. Teach the AI about yourself. Teach it about how you learn. I'm a very technical person myself. When it comes to front end and UI and all of that, I cannot stand it. I could do a really great job because. I built something that can go ahead and assist me and help me out that knows it way better than I ever will. But if I need to learn something design related, I just have it do the research, learn the best of the best knowledge, and then teach it to me in the way that I learn best.

• Speaker #2

  And that's a great way of putting it. So if you're creative, it'll teach you in a creative way how to be technical.

• Speaker #1

  Yeah. Like with the canvases. A lot of people who work with AI don't use Canvas at all, and I think that it is one of the best things that's out there. Getting able to just lay everything out and view exactly what I'm working on in one section without having to scroll up and go through a thousand different chats, that to me is invaluable. Without it, I wouldn't be able to learn this anywhere near as well. And the only reason why I learned about it is because an agent recommended it to me, because it knows how I learn.

• Speaker #0

  So for those listening that never heard of Canvas, like you said, most people haven't. What is it?

• Speaker #1

  It's an option that a lot of different LLMs out there have to just change the output structure. Instead of it being pure text and running through long conversations and just paragraphs after paragraphs of information, it might generate a graphic. It might go ahead and create little bubbles with the information in it. It just lays it out in a different way to where if. you have difficulty sitting there and looking at thousands of lines of text. It's a way of learning a bit differently.

• Speaker #0

  And it does eventually pick up on that, right? So I'll notice in my prompts, it'll come back, it'll format it certain ways, and then it might show a couple of pictures. So it knows that I'm more creative than technical. Yep.

• Speaker #1

  You just say that, what is it, a picture's worth a thousand words?

• Speaker #0

  You should see the pictures I got at Kevin.

• Speaker #2

  Did you ask the AI for those?

• Speaker #0

  They might be hallucinating.

• Speaker #2

  You never know. So, yeah, AI, I mean, they say that a lot of the coursework, and I mean, like you just came to the event in Nashville, and there's a lot of people that are saying that, you know, that kind of thing is going away. People do want that human interaction, so that's the saving grace and the experience part of it. But to go to learn somewhere at a conference or to buy someone's $2,000 course online, A lot of that business is getting upended right now. There's still people doing it, but a lot of them are struggling. So what do you see happening there? Do you think that genre is going to kind of fade away and it'll just be the occasional one? Or do you think it's going to adapt and change and become more interactive? And like what you said, people are going to adapt it to where it's the learning style of the person. Because as you know, most people that take a course or most people that watch some of the talks in Nashville, they're never going to take action on any of it. And they're never going to finish it for the most part. So how is AI affecting all that?

• Speaker #1

  I think that AI is affecting it tremendously. Right now with the events, I feel like the main reason why people go to them, myself included, is for the communities and the people that you're able to meet. The connections that you're able to build and just the opportunity to connect with other people who are living, eating, and breathing what you're doing. Because, you know. doing what we do, you don't meet a lot of people that you can have a good conversation with about it. I think that the events that aren't really bringing something stellar to it, and I'm not just talking about an individual that they go ahead and hire to speak for 30 minutes, and they give an amazing job, but then everything else is kind of average. I'm talking about the events that really work on fostering the community and really bringing people together for multiple So... different events or not events, activities and stuff like that. I think that those are the events that will really start doing well in the future. The ones that promote the community, as opposed to solely focusing on the educational aspect.

• Speaker #0

  And that's what humans always want is that community. So I've got a question about if companies like should companies avoid doing any form of automation just too early?

• Speaker #1

  No, no, no. I think the exact opposite. I think that the best time to start laying the foundations for what you're building is when you're still at the base.

• Speaker #0

  And so for the automation, where should they start? Or should they just lay it out sort of on a task board and then start at what they're doing most often?

• Speaker #1

  Yeah, I would say the first step is to generate the documentation that I mentioned before. And once they have that documentation, they really need to focus on what are their goals with the business. I'm not the type of person I don't like planning a week ahead or two weeks ahead or a month. I like if I'm starting a business, I'm looking, OK, how am I going to exit? How am I going to grow this? Where do I want it to be in two years, three years? And then working from that approach as opposed to just going with the flow week by week, I guess you could say.

• Speaker #0

  And I think another area that we've got to touch on, too. is the difference between automation, a workflow, and an AI agent. There's probably a lot of people that don't understand that. Can you just give us a quick review of that?

• Speaker #1

  Sure. So an agent is your employee, basically. An agent is really good at one specific task, and you need to train it to be good at that specific task. An automation is when you take multiple of these employees and you set them up in a sequence. So that way they're able to build off of each other's tasks. And a workflow is when you have your managers that you would communicate with. You can communicate to three or four managers at a time, and they might have 40 agents working under them. And then they can assign the tasks that way.

• Speaker #0

  Hey, Kev, have you ever felt trapped running a business or just burnt out?

• Speaker #2

  Yeah. That's happened a time or two. How would I find out if what I have is actually worth something if I'm looking to exit it?

• Speaker #0

  Well, I think one of the best things they could probably do is go to an expert that understands the market sentiment right now. First one that comes to mind is Quietlight Brokerage. And here's why. They're going to build you up. They're going to understand your company. And at the end of the day, you're going to know how to maximize your valuation. So the very first thing you need to do is go and get your free confidential valuation at Quietlight.com. And then, you know, let the games begin.

• Speaker #2

  Awesome. What was that website again?

• Speaker #0

  It's quietlight.com.

• Speaker #2

  Awesome. I'm going to head over there. So what do you think is the optimal amount of humans to agents ratio? I mean, I know it's going to vary a little bit, but if you just had to make a general statement going forward where you had a company that had 50 employees. And they're going to start employing agents and agentic workflows and some automations and stuff where they can eliminate some of those people. What do you think is going to be a nice ratio? Is it one human to five agents, one human to ten agents? Is there going to be this billion-dollar company with one person? I think there's a two-person one now, but there's a little fudging on that. So that's not quite true. But where is this going? And what's going to be optimal? What should people be thinking about preparing for?

• Speaker #1

  Yeah, I think that right now, I would say one to 10 is a pretty good ratio. For every one employee, you have about 10 different agents. But it can be more, it can be less. If it's someone whose job is to answer the phone and give directions to the location, well, then that could be taken care of with one agent. If it's a lawyer who has 100 different processes that they work through every single day, then they could use 100. It's very variable, but I would say 10 is a pretty good number to start.

• Speaker #2

  And each agent has its own task. So I don't have an agent that's doing my phone calls, and it's also doing my product research, right? You want them specialized in one thing. You don't want them to be cross-trained, right?

• Speaker #1

  Yes. Yes. Correct.

• Speaker #2

  And why is that?

• Speaker #1

  It's because you don't want it to have too much information. If you give it more than it needs, then it'll increase the chance of hallucinations. It'll increase the chance of errors. And it'll make it so that way it isn't as good at that one task as you need it to be.

• Speaker #2

  So when someone's creating an agent, what are they doing? So people are listening and saying, yeah, okay, I know, but I don't know how to set up OpenClaw or all these geeky things. What exactly is at its core level the very basic agent? Is that just going and creating? It's telling cloud code, okay, I want you to create a job that actually checks my email at 8 a.m. every morning and sorts them into this and it saves that. Or what is it? In layman's terms, how do I make an agent?

• Speaker #1

  There's only three things that you need. That's it. You need the knowledge base or the background prompt. This is the information that you give it. It might be your job is to be a. Internet marketer, your name is Norm. You have 45 years of experience working in this specific industry. This is the information about our business. This is what your main goal is. This is what we don't want you to do. That would be the background knowledge for it. The task is what you want it to do. And then the output example is what's an example of how you want the output to be structured. So you give it the brain. You give it the job and you tell it how you want it to do that job.

• Speaker #2

  When you say give it, what am I giving? Am I putting a prompt in chat GBT? Am I saving a file and calling it .md? What am I doing?

• Speaker #1

  Yeah, it's a text-based background. You could upload it as a file. Some platforms out there, you can go and actually just type it in directly. There's a couple different ways. It would depend on the platform that they're using.

• Speaker #0

  So let's just... Let's just take Claude, for example. And Claude's pretty straightforward. You go in, you create a project, you add the instructions that you've been given from another prompt, right? So it's just MD format. You put it in there. And then you can either create a skill or start asking questions within the project.

• Speaker #1

  Yep.

• Speaker #0

  I mean, at the core of it, that's as easy as it comes, right?

• Speaker #1

  Yep. And that's exactly what an agent is. It's basically just a skill on Clawed.

• Speaker #0

  And then you go into co-work and you just refer back to project, whatever the project is, just to ensure that co-work's on track.

• Speaker #2

  Yep. And then if you wanted to automate that,

• Speaker #1

  you can make a manager for it.

• Speaker #2

  And then you can go to Cloud Code or Cloud Co-Work or ProPlexi Computer and you can start really doing a lot of agentic stuff, right?

• Speaker #1

  Yep. Yep. Yep.

• Speaker #2

  So what are you what are your what's in your tool set? What are your favorite AI? If you had to say these are the five that I'm using all the time, what what are those five?

• Speaker #1

  Oh, man, that is a really big question, because I use about 40 tools in my day to day. I'm going to try and think of ones that you guys might not have heard of before, but ones that provide me immense value. I would say Number one, and it's a very, very simple one, is Gobble.bot. That's it.

• Speaker #2

  Gobble.bot. No, what's Gobble.bot?

• Speaker #1

  It has, and I'll give you guys the chance to go ahead and take a look at the website because I think that it has the single best UI out of any website that I've ever been to. But the way it works is there are no tokens, no credits. All you do is you upload a video, websites, documents, and it takes all of that information. scrapes it, and turns it into a optimized agent for you. So if you have a business right now, you can go and completely for free, you copy the URL, you click in the GobbleBot's mouth, you paste it in and click Gobble. And then about, depending on the size of your website, maybe two to 30 minutes, you have a exportable document you can plug right into ChatGPT or Claude or whatever platform you use. And that is your business knowledge base.

• Speaker #2

  So that's the five things that you did earlier.

• Speaker #1

  That's one of them.

• Speaker #2

  Oh, that's the top one. Okay.

• Speaker #0

  This is similar to your website, Kev.

• Speaker #2

  Oh, with the happy face? No, gobble it. Gobble it? Pretty cool, isn't it? That's cool. I'll have to check that out. That's cool. All right. That's one. Okay. Tell us four more that Norm and I are going to be impressed with.

• Speaker #1

  All right. That one is fantastic. Second one.

• Speaker #2

  Back on this one, let's give one good use case. Real life. I mean, you said, yeah, it'll put in a URL, it'll create your thing. But can you give me a real life example of how you use this?

• Speaker #1

  Anytime that a business comes on board and we're doing some work with them, the very first thing that I do is I grab their URL, I put it into it and gobble it. And that allows me to put it into an LLM. and get a full overview about it very quickly.

• Speaker #2

  That's cool. Okay, awesome.

• Speaker #1

  It's fantastic for pre-intelligence. It is fantastic for structuring, figuring out style guides, all of that information. It's all, it's a very cool tool. It's very simple. It has pretty much one use case, but it does it better than anybody else. And it's completely free.

• Speaker #2

  Do you know what the back end of it is? What's powering it?

• Speaker #1

  I don't know off the top of my head.

• Speaker #2

  Okay, I was just curious. Okay, cool. So, all right, number two.

• Speaker #1

  All right. Number two, I would say Poe.com. Oh,

• Speaker #0

  Poe.

• Speaker #2

  Yeah.

• Speaker #1

  Love Poe.

• Speaker #2

  And why Poe? I'm familiar with it, but just for the audience, why Poe?

• Speaker #1

  So with what I do with building automations, one of the biggest things that I have to do, and I feel is my responsibility, is to make sure that every single module or agent that I set up is working the best that it could be. Nine times out of 10, if you have someone building an automation, they're going to go into it and just select... whichever LLM they've heard of, or, oh, this one's the latest and greatest. I'll go ahead and pick that one when that is the complete wrong way to go about it. On Poe, you can go and in one chat, you can have a conversation with 40 different LLMs. And if you give it the prompt that you want it to work on, you can compare how long it takes, the output structure and the cost for it all in one go in one spot. And you don't have to have any subscriptions to any of those platforms at all. So that way you can then take those results. feed them into a platform like Claude, have it analyze them, and give you the exact recommendations for which agents to use at every step of your workflow.

• Speaker #2

  So Poe.com basically takes whatever your issue is or whatever your thing is and figures out which ones are the best to address these particular problems and goes out and does that. So rather than just sticking with one, it goes out and figures out, oh, he needs this image, he needs this, this is the best research for restaurants or whatever it is, and then it pulls it all together.

• Speaker #1

  Yep.

• Speaker #2

  Right? Am I explaining that correctly?

• Speaker #1

  Yep, 100%. You got it.

• Speaker #0

  So keeping on track with this, I do something similar to keep my session usage time with Claude. What I'll do is I'll go to perplexity and I'll use Claude, get the same information from it, like all these different tasks. And then I can go back to Claude and do whatever I want with it and just keep it with the major tasks so I can keep my sessions open, not waste the tokens. And it works really, really well because on Perplexity, if you've got Perplexity Pro, you have all these different models that you can work with. But typically what I'll do is I'll just stick with Claude because it chomps through tokens so quickly. And I can use Sonnet, you know, the latest version of Sonnet, which is great.

• Speaker #1

  Yeah. Yeah. And to further your point that you were making, if you were going ahead and setting up an automation where you wanted to use Claude, As the example, nine times out of 10, when people look at that, they'll go ahead and select the newest and the best one. However, something like Sonic is an amazing tool. It is such a great LLM and it costs quite literally like a quarter of the price, I think. It gives better results and it's actually quicker than Opus.

• Speaker #2

  Opus is better for like deep research and stuff, right? And complex, more complex stuff.

• Speaker #1

  Yeah. If you're working on something in my rule of thumb. If it's something that you could figure out how to do yourself in less than an hour, go ahead and use Sonnet. If it's something that would take you more than an hour to figure out how to do it yourself, use Opus every time.

• Speaker #2

  So what about like when ChadGBT, they kept the old models and there's four and light and this and that, and they kept them active for a while. And then I think it was ChadGBT 5 or was it 5.1? They said, oh, we're combining them all into one. And now this one we'll figure out and it'll actually use the right infrastructure underneath. And then people were... bitchin saying this sucks and they kind of backtracked on that but now with 5.5 is it if they kind of figured that out on on open al and 5.5 or is it still there's cases where you should go back and use chad g4.5 or i don't even know if it's still available but stuff like that oh

• Speaker #1

  yeah absolutely there are tons of instances when you should go back and use the previous iterations and One thing about Poe that's cool is that it has all of the previous iterations as well as an API key that you can connect directly to them, which is pretty cool.

• Speaker #2

  It says here on Poe right now it doesn't have 5.5. It says GPT 5.4. So do they not have I'm looking at their website, right, as we're speaking right now. Does that mean it doesn't have the latest? It only goes back

• Speaker #1

  They're pretty quick at getting the latest and the greatest on there. Sometimes it does take a little while. One thing is, it was actually built by Quora, the question and answer site that everybody's plopped onto. They spent a lot, a lot of money to aggregate all of the different platforms together. So they have the financial backing to go ahead and get the latest and greatest LLM platforms on there. But sometimes it might take a week or two weeks. What I care about on it, though, are actually the old platforms, because I think that they're a lot more valuable.

• Speaker #0

  Okay, so what's number three? Number three.

• Speaker #1

  Number three, let's go ahead and say MindPal.

• Speaker #2

  MindPal. Yeah, MindPal. Yeah, that's kind of like a flowchart tool. Like it's Mind, yeah, I know Molly Mahoney is big on MindPal, Norm. Okay. So, yes, but go ahead and explain it. William?

• Speaker #1

  Yeah. So MindPal is a L3 development platform. They have automations, they have agents, knowledge bases, MCPs, and API connections. But what makes it really unique is that they have what's called Mindy, which is the little AI assistant that it has. You can go to Mindy and say, I want to build a automation that does research on 500 different, or that does research on real estate businesses in whatever location I select. And I want you to get the names, the phone numbers, the contact info, and a quick overview about their business. And then I want it to be outputted into a Google Sheet. And it says, okay, that sounds great. And two minutes later, it has a complete workflow built, where all you have to do is plug in some very basic information, but it'll build workflows for you like that. It's very, very cool. You can modify it.

• Speaker #0

  And what's the website?

• Speaker #2

  Mindpal. Mindpal.space.

• Speaker #1

  Oh, okay. Mindpal.space.

• Speaker #2

  Mindpal.space. And actually, Molly's quoted on the top of it. Coincidentally, I just said that. I had no idea.

• Speaker #1

  That's funny. It was when it first came out, I was on it a lot. I don't use it too much anymore because I prefer to build them myself. But for anybody who's new to agents or automations, it is a fantastic platform. Some cool things that you can do, you can put a payment link directly into it. So at any stage of the workflow, it can go ahead and collect payment that's connected to your Stripe account. You can also get iframes where you can have it live on your website in about two clicks. So if you have an idea for a SaaS product, That's more or less a simple automation that you can market really well. You can go build it in two minutes, take that iframe, put it on your website, connect the payment directly to the workflow, and you're done like that.

• Speaker #2

  That's really cool.

• Speaker #1

  It's very cool.

• Speaker #2

  That's really, that's very, very, very powerful.

• Speaker #1

  Yes. For a lot of people that have the ideas, but they don't know how to build them, and they don't know where to go to get them built, it's a great place to go and test it out.

• Speaker #2

  So how is this different than like if I just went to lovable like my masseuse last night? She told me like, yeah, I just built a little booking app or something with lovable. And she's never used it before. She just talked into it and it built her a little booking app. And she was all proud about it. How how is something like mind pal different than vibe coding something else? Or is that what it's basically doing?

• Speaker #1

  It's basically what it does. But it doesn't do websites. It does automations and agents.

• Speaker #2

  So automations and agents only. Okay.

• Speaker #1

  Yes.

• Speaker #2

  Okay. And where do those live? They live on the Mindfile platform. Okay. So it's some subdirectory or something. Okay.

• Speaker #1

  Yep.

• Speaker #2

  All right. That's three. So we got two more good ones to go. If you need to, you can check your phone, check your bookmarks if you need to toggle your memory there or anything.

• Speaker #1

  Yeah. Actually, I'm going to switch on to my phone real quick if that's all right. Laptop's getting a little low.

• Speaker #2

  Yeah.

• Speaker #1

  Alrighty. Cool. One second. Okay, there we go. Now I got the list in front of me. So platform number four, right?

• Speaker #2

  Yeah, number four.

• Speaker #1

  All right. I would say just because it is truly the best one out there for this, Higgs field. I'm sure you guys have heard of Higgs field many times before. I'm sure it's been mentioned on here a lot, but it is just such a great platform for image, video, and audio generation. It's great. They also have Higgs field cloud, so you can get an API connected to it as well. that a lot of people don't utilize. There are tons of things that you could do on it that just kind of take it above the other platforms that are out there right now.

• Speaker #2

  So Higgs Field is an image and video creation platform that actually ties in to all the other ones out there. So you can do the same thing, like what we're talking about, Poe goes and figures out what's the best for doing certain things. Basically, Higgs Field does that for images and video, and it has a lot of really cool stitching. I actually used it to create some... some videos for Nashville. I don't know if you saw a video back in like February, where it was me standing on stage. So we had a picture of the Ecom Mastery stage, an AI picture of it being rendered in AI. And then I took my LinkedIn headshot and I said, put me standing on stage with a microphone. And then I took the headshots of five of the speakers, including Norm from LinkedIn. And I said, okay, make it to where Norm walks to the stage. And I pat him on the back. And then he waves and he walks off. And at the same time, Athena is walking on the stage and I give her a hug and did these all these transitions. And then I did eight second videos and then I just had to stitch them together. And you make the first frame, the last frame, the same as the first frame or the next or whichever it is. You make the as long as you do the framing right at the end of the beginning, it stitches seamlessly together. And so it made like a. 30 second video of five or six people walking up on stage and me congratulating them or shaking their hand or patting them on the back and then off the stage all from five linkedin headshots and one rendering of the stage um that that and took me probably an hour hour and a half to do that and that's because i was trying to i never used x fill i was figuring out but that's the power of some of this stuff and it's a really cool little video then i just set it use suno to actually create a little music to it and set it to music and then I got a lot of comments on that, and it definitely stopped a lot of people on the scroll. So that's the power, just an example there of Higgsville.

• Speaker #1

  Yeah, it is truly an awesome platform, and shout out for knowing Suno. I have my 10 free generations every day, and I make 10 free songs every day. I love it.

• Speaker #2

  Yeah, Suno is awesome. We actually created a soundtrack to my last event, Market Masters, in Suno. It's the whole soundtrack for the whole video. Also, it's pretty cool.

• Speaker #1

  That's fascinating.

• Speaker #2

  I didn't know that. So for Hicksville, anything else we should know about Hicksville?

• Speaker #1

  I would say

• Speaker #2

  I've only used it for video. Is it good at images too?

• Speaker #1

  Oh yeah. And right now, if I don't know if the promotion is still going, I know it was about two weeks ago. If you set up with a account on it, you get unlimited generations with nano banana. So it's 20 bucks a month, but you get unlimited images that you can go ahead and generate with it for free. Well, free, but it's a pretty cool, a pretty cool little process.

• Speaker #2

  Cool.

• Speaker #1

  Yup. And what you were saying about the start frame end frames, that is by far one of the best pieces of advice that anyone can use, especially with the Seedream 2.0, which is by far leaps and bounds my favorite platform out there right now for generating videos. If you set it up so that way you tell it exactly what you want to start with and with, generate it as a 5-8 second clip, and then you generate a second one that uses the end frame as the start frame. Like Kevin was saying, you can piece them together and make a video as long as you want. And it's going to be great every time if you use the right images.

• Speaker #2

  Yeah, you got to capture that exact last millisecond frame. If you capture like if you're doing a screenshot or something or you don't, you don't, it's slightly off. There'll be a little jerk when it stitches them together. So as long as you actually truly capture that very last frame, because there's 30 frames per second. So you got to go into. I don't know if Hicksfield did this and capture that frame. If I had to take that out into an editor, I can't remember exactly what I, which way I did it, but you make sure you scroll all the way to the right or all the way to the left and capture that very first of the 30 frames per second to make that, that work seamlessly. So C dance, C dream, he said, C dream or C dance, C dream, C dream. Is that a Chinese one?

• Speaker #1

  It was actually developed by Tik TOK, believe it or not.

• Speaker #2

  Turns out.

• Speaker #1

  All the people on the TikTok platform that have been going ahead and making videos and publishing them, not too much of a surprise, but that was used to train the best video generation platform on the market right now. Well, best generation agent, I should say.

• Speaker #2

  So Seedream, it's an editor or it's an agent? I'm not familiar with Seedream.

• Speaker #0

  It's a model.

• Speaker #1

  It's a model. I lost the word. My bad.

• Speaker #2

  You said 2.0 or 5.0? I see 5.0. 5.0. 2.0?

• Speaker #1

  Yep. They have it on Higgs field.

• Speaker #2

  Oh, so it's an O. So I see C. Am I spelling right? S-E-E dream?

• Speaker #1

  Yeah.

• Speaker #2

  Not like sea, like the ocean, but like I'm going to see. No,

• Speaker #0

  seed. Like, yeah. Sea dream.

• Speaker #2

  Yeah. So I see. Sea dream 4.5 AI image model.

• Speaker #1

  That's under images. You have to go to video.

• Speaker #2

  Ah, okay.

• Speaker #0

  And you'll see C dream. So S-E-E and it's 5.0.

• Speaker #2

  Okay, Seed Dream 2.0 AI video. I found it now at openart.ai. Okay. All right.

• Speaker #1

  You're going to have a lot of That's cool.

• Speaker #2

  Can I make videos of Norm dancing with his shirt off? Yeah. Yeah, just make sure.

• Speaker #0

  His beard swaying in the wind.

• Speaker #2

  Him juggling cigars, like lit cigars, like five cigars in the air. I can do that. And then like

• Speaker #0

  I do that anyway. Yeah.

• Speaker #2

  He doesn't have a love of the game. Will,

• Speaker #0

  when you're doing a video, or Kev, could you not use the command for a transaction, a transition, fade in, fade out, half a second, quarter second, to stitch everything together? So you've got that brief, black, fade in, fade out. You don't even notice it. Like it's a microsecond.

• Speaker #2

  I tried that when I did the Hicksfield one, and it was a little. you could tell there's a little hiccup. I mean, it depends on the motion, how much motion there is and how much there's. You could definitely do it if there's no motion. But if there's motion, it's hard to do that. I mean, I did that with from the Nashville event that William was at. There was 177 testimonial videos. And some of these were like 30 seconds. Some were like five minutes. I'm like, there's no way I'm going to sit here and watch 177 of these things. So I just actually I use Claude co-work. I I went into Sinja, downloaded them all as MP4s or whatever they were, and put them in a folder. And I said, go watch all these. And actually, I'm looking for these types of quotes and these types of comments. Grab them out. Tell me who it was. Make me a master list. I'll go through and I'll say, okay, this quote, this quote. So it made me a master list of like the top 100 quotes. And I went through and I said, okay, number one, 7, 13, 14, 17, 20, 22. Make me a video of all these people saying this stuff. back to back. And so it made the video. And then to your point, Norm, it said, okay, I've added a

• Speaker #0

  I don't know what it was, a half second buffer in between each one and at the end of each one to make segues and transitions. And it was it's janky. So I actually went in and I told it, take that out. And it still was a little janky. So I had to take it into my local editor. I think whatever I was using locally, I think it was. What was I using locally? Anyway, it doesn't matter. And I had to just. fine tune it myself, you know, for 10 minutes and just like kind of take a few frames out and squeeze them together. But that did 172 videos. I probably could use Hicksfield or Seadream, probably been better. But that made, it made a testimonial reel of three and a half minutes really fast.

• Speaker #1

  Hey, Kevin King and Norm Farrar here. If you've been enjoying this episode of Marketing Misfits, thanks for listening this far. Continue listening. We've got some more valuable stuff coming up. Be sure to hit that subscribe button if you're listening to this on your favorite podcast player, or if you're watching this on YouTube or Spotify, make sure you subscribe to our channel because you don't want to miss a single episode of The Marketing Misfits. Have you subscribed yet, Norm?

• Speaker #2

  Well, this is an old guy alert. Should I subscribe to my own podcast?

• Speaker #1

  Yeah, but what if you forget to show up one time? It's just me on here. You're not going to know what I say.

• Speaker #2

  I'll buy you a beard and you can sit in my chair too. And we'll just, you can go back and forth with one another.

• Speaker #1

  Yikes.

• Speaker #2

  But that being said, don't forget to subscribe, share it. Oh, and if you really like this content, somewhere up there, there's a banner. Click on it and you'll go to another episode of the Marketing Misfits.

• Speaker #1

  Make sure you don't miss a single episode because you don't want to be like Norm.

• Speaker #0

  All right. Number five, William.

• Speaker #3

  Okay, so we have Gobble, we have Higgs Field, Poe, MindPal. Last one I'm going to go ahead and share is, can I share one that I've been working on?

• Speaker #2

  Sure.

• Speaker #1

  Sure. Is it available to the public?

• Speaker #3

  It'll be available in about a week and a half.

• Speaker #1

  Okay, sure.

• Speaker #3

  Cool. Orchestra.

• Speaker #1

  Orchestra?

• Speaker #3

  Yep. It is about 400 different tool calls. 23 different managers looking over about 700 different agents. The way it works is it chooses between the best LLMs for the task and the best prompting practices. So you can go to it and say, I want to build a real estate business in Naples, Florida. I want you to design my website. I want you to gather all the documentation, competitive intelligence, create a list of ads with a thousand dollar budget to go ahead and get customers. and create a email marketing campaign. And it says, okay, great. And it goes through, it assigns it to the different sections that it has for the managers. The managers take it and assign it to about 700 different agents. And it has a canvas at the end where all of the results are aggregated, uploaded, and it does everything that you ask it to do. It makes the best prompt, chooses the best LLMs to go ahead and work on them. And it does it all in parallel with each other. It's pretty cool. I've been working on it for about four years.

• Speaker #0

  Is that Orchestra? What's the website? I mean, this won't come out for a few weeks. So by the time this comes out, it should be live. What's the website address?

• Speaker #3

  Yeah, it's going to be with Brands 10X.

• Speaker #0

  Oh, with Brands 10X. Okay. So I'll go to Brands 10X to get it?

• Speaker #3

  Yes.

• Speaker #0

  Okay,

• Speaker #3

  cool. It's something that we're doing. And I think that we're going to be doing some nice little special. Someone's coming on from this. We can absolutely talk about doing something cool for them.

• Speaker #0

  Cool. So if they go to brands10x.com, they'll be able to find information on it there.

• Speaker #3

  Yep.

• Speaker #0

  All right.

• Speaker #2

  Very good.

• Speaker #3

  And a big project to love.

• Speaker #2

  So we are at the top of the hour, Kev. Yep.

• Speaker #0

  This has been great. I appreciate you providing some really cool value. I think people are going to love this. What's the best way if people want to reach you? Is it to go to brands10x and find out orchestras that follow you? You said you don't use social.

• Speaker #3

  I have a... Small Instagram account, but besides that, I try and stay off of social media. But if you want, my Instagram is willpoweredai.

• Speaker #0

  Willpoweredai. Is that the best way for someone? Will you actually check that if someone listened to this? Like, dude, I want to hire this guy. I want to find out more. You actually see that there?

• Speaker #3

  Yep. Willpoweredai or brandstenex.com. You could find me at either of them. About 25 hours a day, eight days a week.

• Speaker #2

  Ah, very good.

• Speaker #0

  I like that. 200 hours a week. are More than 144, so he's got some magical powers there.

• Speaker #2

  Yeah, he gets up a half hour before he gets to bed.

• Speaker #0

  Yeah, it's... You know, you do what you got to do.

• Speaker #2

  So last question. So at the end of every podcast, we always ask our misfit, do they know a misfit?

• Speaker #3

  I do. I do know a misfit. And I believe that he is someone who both of you know. I would highly recommend if you want to reach out to Jamin Arvig and get him on here. I know he would love it.

• Speaker #2

  Awesome. Very good. All right. Well, thank you so much for coming on.

• Speaker #3

  Appreciate it, man. It was my pleasure. Thank you so much for having me.

• Speaker #0

  Yeah, anytime you want to wear that shirt, you can come back on.

• Speaker #3

  When's your next event? I'll wear it there.

• Speaker #0

  It's Market Masters in August in Austin, August 20th to the 24th in Austin. I think your buddy from Brands 10X, I think he actually already has a ticket to come. I think he wants to do the hot seat, I think.

• Speaker #3

  I've already got my ticket as well. So anybody who's watching, if they want to talk to me in person, I'll be there as well.

• Speaker #0

  Awesome. Cool, man.

• Speaker #3

  All right, well,

• Speaker #2

  we'll see you later.

• Speaker #0

  Thank you so much. I'm going to go enjoy a cigar now.

• Speaker #2

  Perfect.

• Speaker #0

  Do it, man. All right. All right. Oops.

• Speaker #2

  I let the wrong guy go. There we go.

• Speaker #0

  That was cool. That was great. Maybe a little technical at the beginning, but I was trying to get some people that are listening, like some practical, like hands-on that didn't explain, but then pivoting to the tools, and those are some good tools.

• Speaker #2

  Yeah, they were. And I don't think a lot of people are using those.

• Speaker #0

  No, I mean, I've heard of a couple of them, but there's one that definitely going to go into my stack and test that tonight. Yeah. For sure. And see how we can help dragonfish with that for sure. But this is why, you know, you always bring on guests because you different perspectives, different angles, different things. And you never know, you know, he listed off five tools there. Everybody shouldn't be should not be going and trying all five of those tools. Pick the one or two that's going to actually make a difference for you. What can you apply? It's not just because it's a cool tool, you should go use it. It's what can you apply to your situation in your business? Kind of like what he said at the beginning, you know, laying out your little roadmap, laying out your little plan of what are you trying to achieve and then match the tools to that, not just because it's a cool tool and everybody's talking about it doesn't mean you should use it. But what you should do is you should be watching every episode of the Marketing Misfits. Because every episode of the Marketing Misfits, you're going to find a tool, or if you don't find a tool, you're going to see Norm. It's kind of like a tool.

• Speaker #2

  Yeah, or the tool.

• Speaker #0

  So if you want to do that, it's at marketingmisfits.co, not .com, .co. And you can check out the latest episodes every Tuesday, brand new episode. And then at Marketing Misfits, misfits.news, there's a brand new episode of the newsletter that comes out every single Wednesday there. And if they want to watch us, Norm, they want to like put us on their big screen TV and show their family like, look, these two cool guys, the Misfits, this is who I listen to all the time. How do they do that?

• Speaker #2

  All they have to do is go to YouTube. If they want the actual podcast itself or the stream, you can watch it on Marketing Misfits podcast. If you want the shorter version, the clips that are three minutes or less, it's Marketing Misfits clips.

• Speaker #0

  That's right. We'll be back next Tuesday with another episode. So hit that subscribe button. Hit that like button. Follow us. Do whatever you got to do. Don't miss it because you'll be missing some amazing stuff.

• Speaker #2

  All right, everybody. Until next Tuesday. See you.

• Speaker #0

  Ciao.