LAF : The B2B Influencer Podcast

Launching your LinkedIn Creator campaign in 2025

33min | 06/11/2025

Description

🎙️ Episode 2 — Launching Your LinkedIn Creator Campaign: Strategy, Formats & Funnel Tactics That Actually Work

Welcome back to The LAF – The Influencer B2B Podcast — where LinkedIn meets the creator economy and B2B influencer marketing gets real.

In this second episode, we’re unlocking the real strategy behind LinkedIn influencer campaigns: from choosing the right content formats to building full-funnel activations that convert, not just impress. Whether you're a B2B marketer, brand manager, or LinkedIn creator, this episode is packed with expert insights and practical takeaways you can use immediately.

🎧 Here’s what you’ll learn in this episode:

✅ The difference between creative vs. traditional influencer campaigns — and how to choose the right one
✅ Best-performing content formats for B2B audiences: video, carousels, infographics & more
✅ Why funnel strategy matters and how to build one that drives real business results
✅ Smart KPIs beyond vanity metrics: engagement quality, lead insights & audience targeting
✅ How to vet the right creators for your campaign — beyond follower counts
✅ LinkedIn Ads & paid amplification: how to scale influencer content effectively
✅ Compensation models & legal must-knows for UK and global markets
✅ How tools like Shield, Hootsuite & LinkedIn Campaign Manager help you track real performance

👥 Hosted by Julien, Russell & Precious : from Les Années Folles, a leading B2B influencer marketing agency — this episode gives you the unfiltered playbook for launching high-impact LinkedIn creator campaigns in today’s B2B world.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About LAF : The B2B Influencer Podcast

Welcome to The B2B Influencer Podcast—the podcast for anyone navigating the wild world of LinkedIn influencer marketing and the B2B creator economy.

We’re here to talk about what really works: how to build a meaningful presence on LinkedIn, create content that resonates with your audience, and turn your expertise into influence—without feeling like you’re shouting into the void.

Whether you’re a marketer trying to crack the code of B2B influencer campaigns, a creator looking to monetize your LinkedIn presence, or just someone curious about how this whole LinkedIn thing actually works, we’ve got you covered.

Join us every week for honest conversations, actionable strategies, and a few ‘aha’ moments as we explore the intersection of LinkedIn, influence, and the B2B world. Because let’s be real—LinkedIn doesn’t have to be all suits and sales pitches.

Hit subscribe and let’s make your LinkedIn game roar. 🎙️✨

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About LAF : The B2B Influencer Podcast

Welcome to The B2B Influencer Podcast—the podcast for anyone navigating the wild world of LinkedIn influencer marketing and the B2B creator economy.

We’re here to talk about what really works: how to build a meaningful presence on LinkedIn, create content that resonates with your audience, and turn your expertise into influence—without feeling like you’re shouting into the void.

Whether you’re a marketer trying to crack the code of B2B influencer campaigns, a creator looking to monetize your LinkedIn presence, or just someone curious about how this whole LinkedIn thing actually works, we’ve got you covered.

Join us every week for honest conversations, actionable strategies, and a few ‘aha’ moments as we explore the intersection of LinkedIn, influence, and the B2B world. Because let’s be real—LinkedIn doesn’t have to be all suits and sales pitches.

Hit subscribe and let’s make your LinkedIn game roar. 🎙️✨

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

🎙️ Episode 2 — Launching Your LinkedIn Creator Campaign: Strategy, Formats & Funnel Tactics That Actually Work

Welcome back to The LAF – The Influencer B2B Podcast — where LinkedIn meets the creator economy and B2B influencer marketing gets real.

In this second episode, we’re unlocking the real strategy behind LinkedIn influencer campaigns: from choosing the right content formats to building full-funnel activations that convert, not just impress. Whether you're a B2B marketer, brand manager, or LinkedIn creator, this episode is packed with expert insights and practical takeaways you can use immediately.

🎧 Here’s what you’ll learn in this episode:

✅ The difference between creative vs. traditional influencer campaigns — and how to choose the right one
✅ Best-performing content formats for B2B audiences: video, carousels, infographics & more
✅ Why funnel strategy matters and how to build one that drives real business results
✅ Smart KPIs beyond vanity metrics: engagement quality, lead insights & audience targeting
✅ How to vet the right creators for your campaign — beyond follower counts
✅ LinkedIn Ads & paid amplification: how to scale influencer content effectively
✅ Compensation models & legal must-knows for UK and global markets
✅ How tools like Shield, Hootsuite & LinkedIn Campaign Manager help you track real performance

👥 Hosted by Julien, Russell & Precious : from Les Années Folles, a leading B2B influencer marketing agency — this episode gives you the unfiltered playbook for launching high-impact LinkedIn creator campaigns in today’s B2B world.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About LAF : The B2B Influencer Podcast

Welcome to The B2B Influencer Podcast—the podcast for anyone navigating the wild world of LinkedIn influencer marketing and the B2B creator economy.

We’re here to talk about what really works: how to build a meaningful presence on LinkedIn, create content that resonates with your audience, and turn your expertise into influence—without feeling like you’re shouting into the void.

Whether you’re a marketer trying to crack the code of B2B influencer campaigns, a creator looking to monetize your LinkedIn presence, or just someone curious about how this whole LinkedIn thing actually works, we’ve got you covered.

Join us every week for honest conversations, actionable strategies, and a few ‘aha’ moments as we explore the intersection of LinkedIn, influence, and the B2B world. Because let’s be real—LinkedIn doesn’t have to be all suits and sales pitches.

Hit subscribe and let’s make your LinkedIn game roar. 🎙️✨

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About LAF : The B2B Influencer Podcast

Welcome to The B2B Influencer Podcast—the podcast for anyone navigating the wild world of LinkedIn influencer marketing and the B2B creator economy.

We’re here to talk about what really works: how to build a meaningful presence on LinkedIn, create content that resonates with your audience, and turn your expertise into influence—without feeling like you’re shouting into the void.

Whether you’re a marketer trying to crack the code of B2B influencer campaigns, a creator looking to monetize your LinkedIn presence, or just someone curious about how this whole LinkedIn thing actually works, we’ve got you covered.

Join us every week for honest conversations, actionable strategies, and a few ‘aha’ moments as we explore the intersection of LinkedIn, influence, and the B2B world. Because let’s be real—LinkedIn doesn’t have to be all suits and sales pitches.

Hit subscribe and let’s make your LinkedIn game roar. 🎙️✨

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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