Episode 4 – Next Generation Creators: The Future of Content on LinkedIn

LinkedIn isn’t just a networking site anymore — it’s a thriving content platform where Millennials, Gen Z, and even early Gen Alpha are reshaping how influence works in B2B.

In this episode of The LAF B2B Influencer Podcast, we unpack the generational shifts transforming the creator economy on LinkedIn — and what that means for brands, marketers, and influencers who want to stay ahead.

You’ll discover:

• How Millennials, Gen Z, and Gen Alpha consume content differently on LinkedIn

• Why younger audiences value authenticity over polish — and how brands can adapt without losing credibility

• The key traits of tomorrow’s high-performing creators (and why they’re more than just “influencers”)

• How B2B companies can co-create with LinkedIn creators for deeper engagement and measurable results

• The evolution of “influence” in a professional context — and where it’s headed next

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Whether you’re a B2B brand leader, influencer marketing strategist, LinkedIn creator, or agency partner, this episode gives you a blueprint for navigating the next wave of the creator economy.

Listen now to learn how to future-proof your B2B influencer strategy — and start building long-term influence that goes beyond impressions.

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