🎙 New Episode – “From format to impact : Creating content that converts & measures that matter !" What’s really driving engagement on LinkedIn for B2B brands in 2025? In this episode, we break down the content formats that convert, KPIs that actually matter, and how to align influencer content with real business goals. 💡 Whether you're a brand, creator, or strategist, you'll learn: Why carousels and text posts are outperforming overproduced videos How to pick the right format based on audience behavior (and not just trends) The truth about LinkedIn metrics: impressions vs. actual influence What not to do when measuring B2B campaign success Real campaign stories that show how the right format drives demos, leads, and perception shifts We also get tactical about: ✅ How to avoid chasing vanity metrics ✅ Mapping content performance by job role ✅ Spotting “micro-commitments” that lead to real pipeline Whether you’re chasing awareness, lead gen, or long-term authority—format follows function. And in a world of endless scroll, relevance always wins. 👉 Hit play if you’re done guessing and ready to scale smarter on LinkedIn. Hosted by Ausha. See ausha.co/privacy-policy for more information.

🎙️ Episode 2 — Launching Your LinkedIn Creator Campaign: Strategy, Formats & Funnel Tactics That Actually Work Welcome back to The LAF – The Influencer B2B Podcast — where LinkedIn meets the creator economy and B2B influencer marketing gets real. In this second episode, we’re unlocking the real strategy behind LinkedIn influencer campaigns: from choosing the right content formats to building full-funnel activations that convert, not just impress. Whether you're a B2B marketer, brand manager, or LinkedIn creator, this episode is packed with expert insights and practical takeaways you can use immediately. 🎧 Here’s what you’ll learn in this episode: ✅ The difference between creative vs. traditional influencer campaigns — and how to choose the right one ✅ Best-performing content formats for B2B audiences: video, carousels, infographics & more ✅ Why funnel strategy matters and how to build one that drives real business results ✅ Smart KPIs beyond vanity metrics: engagement quality, lead insights & audience targeting ✅ How to vet the right creators for your campaign — beyond follower counts ✅ LinkedIn Ads & paid amplification: how to scale influencer content effectively ✅ Compensation models & legal must-knows for UK and global markets ✅ How tools like Shield, Hootsuite & LinkedIn Campaign Manager help you track real performance 👥 Hosted by Julien, Russell & Precious : from Les Années Folles, a leading B2B influencer marketing agency — this episode gives you the unfiltered playbook for launching high-impact LinkedIn creator campaigns in today’s B2B world. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Welcome to the very first episode of LAF: The B2B Influencer Podcast , where LinkedIn, influencer marketing, and the creator economy collide. In this kickoff episode, meet the team behind Les Années Folles, a leading B2B influencer marketing agency connecting brands with expert voices on LinkedIn. We introduce who we are, what we do, and why we believe B2B influence is reshaping how brands build trust and drive results today. Our main focus? What exactly is a B2B creator? We break down what defines a true B2B creator versus a traditional influencer, how LinkedIn creators deliver value beyond follower count, and the key skills brands should look for when partnering with thought leaders. Inside this episode: ✔️ Get to know the story behind Les Années Folles — from its Roaring Twenties-inspired name to how history and digital marketing collide in our agency's DNA. ✔️ Discover what makes a B2B creator different from a traditional influencer and why audience alignment, authenticity, and engagement quality matter more than follower count. ✔️ Learn how brands can identify the right LinkedIn creators for their campaigns — including key vetting criteria like industry relevance, content style, and past collaborations. ✔️ Explore why LinkedIn's precise B2B targeting and trusted professional networks make it the ultimate platform for modern influence marketing. If you're a marketer, decision-maker, or creator navigating B2B partnerships, this episode sets the stage for actionable insights, real strategies, and expert conversations — all designed to help you leverage LinkedIn influencer marketing effectively. Hosted by Ausha. See ausha.co/privacy-policy for more information.