LAF : The B2B Influencer Podcast

The Rise of In-House B2B Creator Departments

11min | 01/11/2026

Description

Season 2, Episode 1 – The Rise of In-House B2B Creator Labs

The era of the faceless B2B brand is officially over.

In this opening episode of Season 2, we explore one of the most significant shifts in B2B marketing today: the rise of in-house creator teams, Creator Labs, and Influence Hubs inside enterprise brands.

More than 68% of enterprise B2B companies now employ or contract full-time creators. But why is this happening now? And what does it change for thought leadership, storytelling, sales alignment, and influencer marketing as a whole?

In this episode, Sam and Russ break down:

Why B2B brands are moving from logo-led communication to people-led influence
How internal creators impact LinkedIn engagement, visibility, and prospect trust
How Creator Labs are structured and why they operate more like a newsroom than a traditional marketing team
The frameworks used to translate expert knowledge into engaging, high-performing content
The core skills that define a strong in-house B2B creator today

This episode is essential listening for CMOs, marketing leaders, B2B founders, influencer marketing professionals, and creators who want to understand where B2B influence is heading and how to build trust at scale in a noisy market.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About LAF : The B2B Influencer Podcast

Welcome to The B2B Influencer Podcast—the podcast for anyone navigating the wild world of LinkedIn influencer marketing and the B2B creator economy.

We’re here to talk about what really works: how to build a meaningful presence on LinkedIn, create content that resonates with your audience, and turn your expertise into influence—without feeling like you’re shouting into the void.

Whether you’re a marketer trying to crack the code of B2B influencer campaigns, a creator looking to monetize your LinkedIn presence, or just someone curious about how this whole LinkedIn thing actually works, we’ve got you covered.

Join us every week for honest conversations, actionable strategies, and a few ‘aha’ moments as we explore the intersection of LinkedIn, influence, and the B2B world. Because let’s be real—LinkedIn doesn’t have to be all suits and sales pitches.

Hit subscribe and let’s make your LinkedIn game roar. 🎙️✨

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About LAF : The B2B Influencer Podcast

Welcome to The B2B Influencer Podcast—the podcast for anyone navigating the wild world of LinkedIn influencer marketing and the B2B creator economy.

We’re here to talk about what really works: how to build a meaningful presence on LinkedIn, create content that resonates with your audience, and turn your expertise into influence—without feeling like you’re shouting into the void.

Whether you’re a marketer trying to crack the code of B2B influencer campaigns, a creator looking to monetize your LinkedIn presence, or just someone curious about how this whole LinkedIn thing actually works, we’ve got you covered.

Join us every week for honest conversations, actionable strategies, and a few ‘aha’ moments as we explore the intersection of LinkedIn, influence, and the B2B world. Because let’s be real—LinkedIn doesn’t have to be all suits and sales pitches.

Hit subscribe and let’s make your LinkedIn game roar. 🎙️✨

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Season 2, Episode 1 – The Rise of In-House B2B Creator Labs

The era of the faceless B2B brand is officially over.

In this opening episode of Season 2, we explore one of the most significant shifts in B2B marketing today: the rise of in-house creator teams, Creator Labs, and Influence Hubs inside enterprise brands.

More than 68% of enterprise B2B companies now employ or contract full-time creators. But why is this happening now? And what does it change for thought leadership, storytelling, sales alignment, and influencer marketing as a whole?

In this episode, Sam and Russ break down:

Why B2B brands are moving from logo-led communication to people-led influence
How internal creators impact LinkedIn engagement, visibility, and prospect trust
How Creator Labs are structured and why they operate more like a newsroom than a traditional marketing team
The frameworks used to translate expert knowledge into engaging, high-performing content
The core skills that define a strong in-house B2B creator today

This episode is essential listening for CMOs, marketing leaders, B2B founders, influencer marketing professionals, and creators who want to understand where B2B influence is heading and how to build trust at scale in a noisy market.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About LAF : The B2B Influencer Podcast

Welcome to The B2B Influencer Podcast—the podcast for anyone navigating the wild world of LinkedIn influencer marketing and the B2B creator economy.

We’re here to talk about what really works: how to build a meaningful presence on LinkedIn, create content that resonates with your audience, and turn your expertise into influence—without feeling like you’re shouting into the void.

Whether you’re a marketer trying to crack the code of B2B influencer campaigns, a creator looking to monetize your LinkedIn presence, or just someone curious about how this whole LinkedIn thing actually works, we’ve got you covered.

Join us every week for honest conversations, actionable strategies, and a few ‘aha’ moments as we explore the intersection of LinkedIn, influence, and the B2B world. Because let’s be real—LinkedIn doesn’t have to be all suits and sales pitches.

Hit subscribe and let’s make your LinkedIn game roar. 🎙️✨

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About LAF : The B2B Influencer Podcast

Welcome to The B2B Influencer Podcast—the podcast for anyone navigating the wild world of LinkedIn influencer marketing and the B2B creator economy.

We’re here to talk about what really works: how to build a meaningful presence on LinkedIn, create content that resonates with your audience, and turn your expertise into influence—without feeling like you’re shouting into the void.

Whether you’re a marketer trying to crack the code of B2B influencer campaigns, a creator looking to monetize your LinkedIn presence, or just someone curious about how this whole LinkedIn thing actually works, we’ve got you covered.

Join us every week for honest conversations, actionable strategies, and a few ‘aha’ moments as we explore the intersection of LinkedIn, influence, and the B2B world. Because let’s be real—LinkedIn doesn’t have to be all suits and sales pitches.

Hit subscribe and let’s make your LinkedIn game roar. 🎙️✨

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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