Transcription

• Speaker #0

  Tips. Hello, and welcome to Tips, the podcast from OSHA that gives you all the key tips to launch and boost the growth of your podcast. I'm Sarah, OSHA's U.S. Podcast Ambassador, and in this new episode of Tips, I'm going to teach you how to get your guests to share your podcast episode they were featured in. Inviting someone on your podcast is, of course, to add value to your show with your guest insights and or expertise, but also, let's be honest. for trying to get in front of their audience as well. I mean, it doesn't hurt if they have a large... But getting your guests to share the episode of your show on their platform, it's not always that easy. And believe it or not, this hasn't always been the case. A few years ago, just being asked to be on a podcast was exceptional enough for guests to share their highlighted episodes without even being asked to do so. But today, the incredible growth of this format makes being invited on a podcast, well, almost the norm. It's common for people to go on multiple shows or even do a series of episodes, a bit like rock stars that go on tour. Take me, for example. I've been lucky enough to have been invited on multiple podcasts, like the new Paris podcast by Lindsay Tramuda, the Paris Quiz Mistress podcast, Luke's English podcast, The Beat Creative with Crystal Kenny, Paul Taylor's Happy Hour Live podcast, French Expat, Le Podcast. I'm sorry to say it, but if you think that your guests are going to share your episode without you asking them, you're dreaming. This is rule number one in podcasting. It's your responsibility as the podcast host to promote your episode and no one else's. Not me, not Hermione, you. I mean, of course, if your guest shares the episode spontaneously, that's great, but don't count on it. It's your responsibility. There, I said it. I feel better. Keep in mind that your choice of guest is vital. A guest that knows and likes your show and who relates to your subject will share your episode more easily. And you'll see that when your podcast becomes more known and recognized, PR companies could even approach you from time to time and ask you to interview their clients. But overall, my advice is to refer back to rule number one, which is not to expect anything from your guests. Because even if they are super duper interested in the idea of being interviewed for your podcast, they could be super duper less interested when they have to take the time to share it with their community. That being said, there are a few small tips to convince your guests to share your podcast. The first is a little old school, and it's to send a handwritten note to your guests. Sure, it's a bit old fashioned, but it's pretty rare these days. So this kind of gesture can really make an impact. Also. Feel free to send any goodies with your notes, especially if it represents your podcast, but you can't go wrong with chocolates. The second is to make your guest's life as easy as possible by giving them all of your communication assets on a silver platter. Your podcast episode cover, your audio or video extract, your unique listening link. Create a real media kit that you can send to all of your guests a few days before the publication of your episode to get the ball rolling. And PS, there's a blog on OSHA's website about all the essentials you need for your podcast media kit. So head over and check it out. The third tip is to use the tagging functions on social media. In mentioning your guests directly on your story, you do the work for them. So they only have to reshare it in one click. And another advantage, but not the last, is that in doing so, you're sure that the message being shared is the one you want since you're the one that wrote it. It should be clear by now that if you think your role as a podcaster is finished when recording is done, you are sorely mistaken. which includes reminding your guests to share the episode. The art of a gentle nudge is not easy to master. Too early and you risk being too pushy. Too late and your guests may have forgotten you. So here's the plan I suggest. A few days after recording, send a message or an email to your guests to sincerely thank them for their time. And again, a handwritten note will definitely do the trick. The day before the release of your new episode, send your media kit to the guests so that they can prepare the communication on their end. And finally, about 10 days later, if you still haven't seen your guest share your episode, you have one card left to play. You can tell them about the number of downloads for this episode, which could push them to share the episode and boost the stats. And then, and only then, is your work finished. One final tip for this episode. It's something that's very basic, but if you create a podcast of sufficient quality, your guests will want to share it. That's all from me. Thanks for staying until the end of this episode. I hope that you liked it. If that's the case, please leave a quick review on Apple Podcasts or on OSHA's social media pages. I truly love reading them. And that's all for me. Osha Originals. This show is brought to you by Osha, the all-in-one podcast hosting and marketing platform to help you grow your podcast.