Transcription

• Speaker #0

  And when you have a well-selected guest, you create a strong, intimate story that'll speak to your audience. Choosing good guests can be one of the keys to your podcast success. So if you do your research, your show will improve in quality and you'll bring real added value to your audience. Okay, I'm ready to get a great guest for my podcast, but how do I do that again? Before you start, take a minute to define a list of people that correspond to your editorial line and to the values of your podcast. The list might be long, but no matter what stage you're in on building your podcast, it's always tempting to invite someone just because you like them or because you have the opportunity to. But don't fall into the trap of only inviting people that have a large community or loads of followers. If they don't connect with the theme of your podcast, it will just be a waste of time. Some well-known people may correspond in every way to your editorial line, and that's good because it will be easier to convince them to come on your show. But on the other hand, if you ask someone with little added value, you risk being disappointed in the result of your episode and your audience will be too. In order to stay on the right path, choose guests that correspond to your subject. Is it a particular experience they've had, an unusual anecdote they can share? Is it the personality of your guests that appeals to you? Or is it the global story that they'll be able to tell on your show? Once you have this list of guests in your back pocket, your mission, should you choose to accept it, is to start researching their contact information. And for that, you can start with the basics, social media. Luckily, with social media, you can contact just about anyone these days. But keep in mind that some sites are harder to work than others. For example, Instagram and Facebook protect their users by automatically putting messages from unknown people into a separate request folder. Though your message might get lost in the protected inbox, which makes it hard to be visible to the person you're targeting. Another obstacle that you can run into, if you're looking to invite someone with a large community, you risk not being the only one that is trying to get in contact with them. I mean, they are super popular after all. So if this is the case, you must be clever. If this person has thousands of followers on Instagram, try to contact them through LinkedIn or Twitter. Basically, go to the platform where you have more of a chance to get in touch with them directly. So if you're still coming up empty and haven't heard anything, It's time to move to plan B. Oh no, we're not quitting with that. No, go find their email address. And for that, you have multiple tools available to you. The first is LinkedIn. Often users will put their email publicly in their profile. It's maybe bad luck for them, but good luck for you. If that's not the case, you can use the applications Casper or Lucia, which lets you access the email addresses of people that you wanna contact. The second is YouTube. If your potential future guest has already published videos on YouTube, you can maybe find their email address in the About section of their profile. Good sleuthing. The third and last tool is the good old RSS feed. If your target has a podcast, it's even easier to find their email address because it has to be in the RSS feed. Oh, look at you, super sleuthing. And on that note, interviewing another podcaster is a great idea. Not only because it lets you be more visible towards a new audience who already like podcasts, but also because podcasters, and you would know, are passionate people who often have a lot to talk about. I mean, there's a microphone. It's being recorded. We love this. So look for podcasts that have the same subjects as you and invite the host to come hang out in your recording studio. Another technique that works well is to ask the guests you've already invited on your show. At the end of your recording, simply ask them who they would like to hear on your show and go from there. And then when you reach out to this person, you already have an argument to convince them to come on your podcast because sometimes it helps to be a friend of a friend or a friend of a guest. Your community is also a great tool for finding new guests. In a tweet or a story, you can come in contact with someone who knows someone who knows someone who can contact the person that you've dreamt of inviting on your podcast. It's a beautiful thing. And then who knows? Maybe among your listeners, you'll find that one person who can really help your podcast take off. Thanks for listening until the end of this episode of Tips. I hope that you liked it. If that's the case, please share it or leave a comment on one of OSHA's many social media pages or directly on Apple Podcast. OSHA Originals. This show is brought to you by OSHA, the all-in-one podcast hosting and marketing platform to help you grow your podcast.