Description
Most marketers still treat cold calling like it’s not their job.
And that’s a problem that needs to be fixed.
In this episode of TLDR, Evan Dunn shares how he took an outbound program from 0 to 5 meetings/day - not by just hiring more SDRs, but by applying demand gen-level experimentation to outbound.
Why does this matter for marketers?
Because the fastest path to offer clarity isn’t waiting on demo form fills.
It’s picking up the phone & talking to real buyers.
Evan breaks down:
How he used cold calls to find PMF gaps and rebuild positioning
Why outbound conversations beat other tools for finding your real competitors
How he rewired a marketing org to own outbound (without losing attribution)
The cold call stack + strategy that was used
“Founder-led sales works not because founders are great sellers, but because they’re closest to the feedback loop. Marketers need to get that close again.”
If you’re a marketer struggling to differentiate, this episode is a must-listen.
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